25 november 2015 operas user board meeting, edinburgh visitor survey on benefits provided by the...
TRANSCRIPT
25 November 2015OPERAs User Board Meeting, Edinburgh
Visitor survey on benefits provided by the Pentland
Hills Regional ParkActivities in 2014 and results
Katja Schmidt, René Sachse, Ariane Walz
University of Potsdam, Germany
User survey in the Pentland HillsGetting in touch and setting up the study
First scoping in Edinburgh, Dec 2013Our questions:
Who is visiting, what has changed since previous visitor surveys?
Which benefits do visitors appreciate most?
Where are hotspots of appreciation?
How do visitors want the Pentland Hills to be like in 10-15 years?
•?
n=466 n=110
Online survey, Jul-Oct 2014Visitor survey, Jun-Jul 2014
User survey in the Pentland HillsInterview locations
User survey in the Pentland HillsQuestionnaire design
Food and biomass provision
They provide agricultural products, food, wool
Carbon storage They support climate regulation as a carbon sink
Mediation of pollutants
They clean and renew air, water and soils
Education They enable to learn about the environment
Physical exercise They provide a nat.env. that can be used for phys. activities
Experiencing nature
They enable to experience nature
Habitat/biodiversity
They provide habitat for a wild plants and animals
Natural and cultural history
They hold places and things of natural and human history (e.g. landscape, farming traditions)
Inspiration They provide inspiration and convey a sense of place
List of ecosystem services in the Pentland Hills
Information about visitorOrigin, gender, age, frequency of visit, type trips, activities in PH, Company, motivations to visit, important areas, interest in land management, extension of RPPreferred spots „Within this map, please identify up to 3 places that you personally benefit from. (…)“Rating„Please rate the following benefits provided by the Pentland Hills regarding their importance (personal/shared) on a scale from not important at all to very important. (1-5). …“Weighting /allocation of points„Imagine you could allocate 100 points to ensure that the Pentland Hills keep their existing benefits…“Preferences under trade-offs „Ideally, which combination of benefits will be provided by the PHRP in the next 10-15 years?“
User survey in the Pentland HillsLand management preferences based on trade-offs
Information about the visitorsORIGIN
Information about the visitorsCompared to the 1998 and 2006 surveys
Information about the visitorsActivities
Information about the visitorsCompany, Motivation to visit the Park, Important areas
Information about the visitorsInterest in land management, Extension of the Regional Park
Information about the visitorsUsed routes by interview location
Visitor hotspots in the Pentland HillsUp to three spots that visitors personally benefit from
Survey: „Within this map, please identify up to 3 places that you personally benefit from. (…) “
Points placed by interviewees Kernel analysis (points per sq. km)
Rating of benefitsImportance of benefits on scale 1-5
Exp
erie
ncin
g na
ture
Phy
sica
l exe
rcis
e
Edu
catio
n
Nat
ural
/cul
tura
l his
tory
Foo
d pr
oduc
tion
Med
iatio
n of
pol
luta
nts
Car
bon
stor
age
Hab
itat/B
iodi
vers
ity
Insp
iratio
n
Physical exercise
Education
Natural history Food
Med. of pollutants
Carbon storage
Habitat/BiodiversityInspiration
Experiencing nature
Weighting of benefitsAllocation of 100 points across benefits
Exp
erie
ncin
g na
ture
Phy
sica
l exe
rcis
e
Edu
catio
n
Nat
ural
/cul
tura
l his
tory
Foo
d pr
oduc
tion
Med
iatio
n of
pol
luta
nts
Car
bon
stor
age
Hab
itat/B
iodi
vers
ity
Insp
iratio
n
Trade-off based landscape preferences
environmentalists
rat. multifunctionalists insp. multifunctionalists
nature lovers
active recreation seekers
Results landscape preferences
13% 16% 48% 15% 9%
13% 16% 48% 15% 9%
Summary of our findings
Highlight non-monetary values of Pentlands Results reflect visitors‘ preferences Generally homogenous visitor profiles
Main landscape preferences traditional „nature lovers“
Future managment guidance:support for nature enhancement open to more intense use for climate change mitigation
or recreation
THANK YOU!!