crowdfunding

with a cause

Noland Hoshino, High Five Media

how i got started

2006 Heifer International (Portland Chapter) Volunteer

2007 Won “What Gives” trip to Las Vegas

2007 Founded Bcause Media, 2014 Co-Founded, High Five Media

2014 Leadership Clark County Project “Give More 24”

crowdfunding

crowd fund ingnoun [kroud-fuhn-ding]

the practice of soliciting financial contributions

from a large number of people especially from

the online community

Source Webster Dictionary

crowdfunding

Using a crowd to help fund some

type of project

• Donation-based crowdfunding

• Reward-based Crowdfunding

• Equity-based crowdfunding

• Debt-based crowdfunding

why online?

o Fast

o Greater audience

o Ease to share with friends

o Interactive

o Cheap (er)

o Nimble

examples

o Giving Tuesday $116.7M (2015)

o Give Local America $53M (2014)

o Give More 24 $696,311 (2015)

choose a platform

• Check your projects eligibility

• Select your major strategies

• Determine cultural and personality fit

• Look for credibility display opportunities

• Evaluate platform costs

• Consider the individual platforms minor features

websites

Crowdrise, Donors Choose, kiva, Give Forward, Causes, Fundrazr, Razzo,

25

crowdfunding

tips

clearly define

your goals

let’s get started

fund a need

tell a great

story

let’s get started

show proof

let’s get started

demonstrate

impact

let’s get started

tell your

story with a

short video

let’s get started

build your

social

community

before you

launch

let’s get started

identify your

champions

let’s get started

be creative

let’s get startedcombine

crowdfunding

with

traditional

fundraising

let’s get started

simplify your

donation

entry point

let’s get started

salt the jar

let’s get started

give

incentives to

give

let’s get started

show progress

let’s get started

media kit and

FAQ page

let’s get started

shorter

campaigns

are more

successful

let’s get started

choose the

right social

channels

let’s get started

create a

campaign

hashtag

let’s get started

schedule

your social

media and

emails posts

let’s get started

buy social

ads

let’s get started

create

content

calendar

let’s get started

start early

with

sponsorships

and be

flexible

let’s get started

keep your

community

updated after

campaign

let’s get started

track results

and refine

content

let’s get started

thank your

donors

“You are

defined by

what you give.”

Noland Hoshino