25Social Media Setup

Tips

FOR NONPROFIT ORGANIZATIONS

Facebook Profile vs Group vs Page

Facebook Profile

1

Facebook Profile vs Group vs Page

Facebook Group

1

Facebook Profile vs Group vs Page

Facebook Page

1

2 Facebook Web Address

Website: southwesthumane.orgFacebook: fb.com/southwesthumane

Wrong

2 Facebook Web Address

Facebook Page Role Admin

Learn more: https://www.facebook.com/help/329992603752372

Facebook Page Blueprint3

Old Facebook Page

New Facebook Pagehttp://www.facebook.com/CFSWW

Optimize for Search4Make sure your page is properly filled out with

searchable information

Comment Policy5

Profile and Cover Photo6

● Update your cover photo frequently● Include a photo description when you update your cover● Use arrows and other design elements to direct eyes● Coordinate your cover photo with your profile photo● Cover photo size 851 x 315 pixels. Profile photo 180 x 180 pixels

Examples: http://www.pinterest.com/nolandhoshino/facebook-covers/

Invite Your Community7

1. Invite Friends2. Import Contacts3. Promote Page4. Promote Website

Promote Outside of Facebook8

Email Signature

Facebook Newsfeed

How do you get here?

9

Facebook Ads810

What to Post

Primary● Photos● Infosnaps

Secondary● Videos● Links● Text

11

Infosnaps12Examples: http://pinterest.com/nolandhoshino/infosnaps-causes-and-nonprofits/

Text Updates

Fill in the Blank: Giving up [YOUR BRAND] is like giving up ______.

Q: What is your favorite comfort food?

Can you describe your favorite [YOUR PRODUCT] using only one word?

Click LIKE if you thinkFacebook is better than beer

13

http://www.postplanner.com/app-features/facebook-status-ideas-engine/

Links14

GOOD

BETTER

BEST

Sevenly Facebook Posts

Video Posts

Teaser content to build hype

Entertaining

Current trends

15

Tag! You're It!16

Facebook Events17

●

●

When to Post 18

Best (National)● Wed● 1 pm - 4 pm

Best (Vancouver)● End of week*● 5 pm - 8 pm

* Depends on industry

Facebook Insights19

Facebook Reach and Engagement20Reach = Measures how many people have seen your postEngagement = Measures how many views, clicks, comments, and likes your post gets

Facebook Interest Lists21Noland’s Give More 24! List https://www.facebook.com/lists/791494304204689

Reply to Comments as Page22

Facebook Contests23

What You Can’t Do:

● Require that people share a post or photo to be entered

● Require someone to post something on their own personal timeline or a friend’s timeline to enter

● Require people to tag themselves in a photo to either vote or enter

● Have anyone who likes your page be entered to win (contest does not take place on the timeline)

Here’s the complete list of rules for promotions and contests directly from their Page Guidelines under section E (as of August 28, 2013):

1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:

The official rules;Offer terms and eligibility requirements (ex: age and residency restrictions); andCompliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals).2. Promotions on Facebook must include the following:

A complete release of Facebook by each entrant or participant.Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).

4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.

Twitter Setup for Search24

Twitter Profile and Cover Photo25

Twitter Photos26

The Tweet27

Source:http://stuartjdavidson.com/perfect-social-media-post/

Social Media Toolbox

Tools don’t raise money…PEOPLE DO!

28

Hootsuite Free or Pro $9.99 a month

Buffer App Free or The Awesome Plan $10 a month

Post Planner Free or Pro $19 - $79 a month

BONUS

1. Think about strategy before tactics2. Learn from others3. You have an imagination - so use it4. Spend some money5. Don't broadcast...ENGAGE!6. Repeat 1 - 5

29

25Social Media Setup

Tips

FOR NONPROFIT ORGANIZATIONS

Copy of this slide presentation http://bit.ly/givemore24sm1