25 ways to grow your email makreting list

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25 Ways to Build Your Email List Jenna Jantsch Jill Bastian

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How to build an email list is the number one question we get at VerticalResponse. This webinar is for those who want to learn how to do just that. In this presentation I went over how to build your email list with 25 proved ways.

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Page 1: 25 Ways to Grow Your Email Makreting List

25 Ways to Build Your Email List

Jenna JantschJill Bastian

Page 2: 25 Ways to Grow Your Email Makreting List

Agenda

25 Ways to Build Your List Q & A

Page 3: 25 Ways to Grow Your Email Makreting List

Use What You Have

Your personal email

Page 4: 25 Ways to Grow Your Email Makreting List

Opt-in Forms

Add an opt-in form to your website or blog

Page 5: 25 Ways to Grow Your Email Makreting List

Email Signatures

Include a newsletter sign-up link in the signature of all your emails

“Click here to sign up for our weekly newsletter and be the first to know about sales and newsletter only deals.”

Page 6: 25 Ways to Grow Your Email Makreting List

Opt-in forms in Your Newsletter Include an opt-in form link in your emails for those who are forwarded your email.

Page 7: 25 Ways to Grow Your Email Makreting List

Forward-to-a-Friend

Include a forward-to-a-friend link in your emails

Page 8: 25 Ways to Grow Your Email Makreting List

Do you have a postal list without emails?

Send them a direct mailoffer they can only get if they sign up on youremail list

Page 9: 25 Ways to Grow Your Email Makreting List

Bounced Email

We all have them – Get them back!

Page 10: 25 Ways to Grow Your Email Makreting List

Tradeshows

Bring a clipboard or sign-up book with and ask permission to send emails to those who sign up.

Some handheld devices will allow you to bump phones and contact info can be swapped

Use the tradeshow scanner

Page 11: 25 Ways to Grow Your Email Makreting List

Employee Teamwork

20 valid email addresses they get a kicker of $50

Have a contest with your staff Give employees a reason to ask for your customer emails

Have a business card bowl or sign up book at checkout or host stand

Automatic 5% VIP discount to anyone who is already on your email list

Page 12: 25 Ways to Grow Your Email Makreting List

Retail packages

Include an inbox request on a piece of paper and tout that you've got "email only" offers

Page 13: 25 Ways to Grow Your Email Makreting List

Prizes & Give-a-ways

Host a weekly or monthly contest for your email subscribers. Then announce it in your next newsletter.

Page 14: 25 Ways to Grow Your Email Makreting List

Business cards

Put an offer on the back of your business cards to get people to sign up for your newsletter

Page 15: 25 Ways to Grow Your Email Makreting List

Local Community Groups

Join your local chamber of commerce. Join their email program and include a sign up form to your newsletter.

Page 16: 25 Ways to Grow Your Email Makreting List

Newsletter space

Trade newsletter space with a neighboring business, include a link for their opt-in form and ask them to include yours in their newsletter.

Page 17: 25 Ways to Grow Your Email Makreting List

Buy Email Space

Use services that send daily deals to people in specific areas

Page 18: 25 Ways to Grow Your Email Makreting List

Referrals from Customers

Ask you customers to refer you, and in exchange you'll give them a discount.

Page 19: 25 Ways to Grow Your Email Makreting List

Email Clubs

Offer a birthday club where you give something special to people who sign up.

Page 20: 25 Ways to Grow Your Email Makreting List

Comment on Blogs & Forums

Offer insightful comments on blogs or forums that your prospects or customers would visit. Then include a link to your site where your opt-in form is hosted.

Page 21: 25 Ways to Grow Your Email Makreting List

Facebook

Put an opt-in form right on your Facebook page – and remind people why they should join.

http://bit.ly/9gWZGA

Page 22: 25 Ways to Grow Your Email Makreting List

Use Twitter

Each week Tweet thatyou’ll give somethingof value to those thatjoin your mailing list.Use a bit.ly link to sendthem to your hostedopt-in form and track it.

Page 23: 25 Ways to Grow Your Email Makreting List

Foursquare

Give a discount each time a customer buys something from you and shows you they mentioned your business on foursquare on their phone.

Page 24: 25 Ways to Grow Your Email Makreting List

Host an Event

Host an event and request attendees to sign up

Page 25: 25 Ways to Grow Your Email Makreting List

Interactive Contests

Host a contest that encourages friends of your customers to participate.

Page 26: 25 Ways to Grow Your Email Makreting List

Popup windows

When someone attempts to leave your site, pop up a window and ask for an email address

Page 27: 25 Ways to Grow Your Email Makreting List

Sales Calls

If you’ve got people on the phone, don’t hang up until you ask if you can add them to your newsletter list.

Page 28: 25 Ways to Grow Your Email Makreting List

Resources

VerticalResponse blog: http://blog.verticalresponse.com

VerticalResponse Help: http://help.verticalresponse.com

Groupon: http://www.groupon.com Foursquare: http//www.foursquare.com Bump Technologies: http://bu.mp/ Sterizon: http://www.sterizon.com/

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Q & A