26 mobile and social media statistics 2014
DESCRIPTION
The social media landscape changes almost daily and this has been driven the proliferation of mobile devices. Ahead of my SME Mobile Strategies Summit talk this week, I’ve been digging around each of the platforms and here are a few interesting mobile and social media statistics worth a highlight.TRANSCRIPT
26 MOBILE AND SOCIAL MEDIA
STATISTICS
TheSocialSME.co.uk
of global users access social media through mobile devices
TheSocialSME.co.uk
71%
Source: Search Engine Journal
In Europe, this decreases slightly to 66%*
TheSocialSME.co.uk
*users accessing social through mobile devices
Source: Search Engine Journal
of the total European population access social
through mobile
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26%
Source: We Are Social Global Digital Report 2014
active mobile users in Europe (78% of population)
TheSocialSME.co.uk
576 million
Source: We Are Social Global Digital Report 2014
active mobile subscriptions (connections) in Europe
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1,024 billion
Source: We Are Social Global Digital Report 2014
That is an average of 1.78 mobile subscriptions per
unique user
TheSocialSME.co.uk
Source: We Are Social Global Digital Report 2014
That equates to 139% mobile penetration in
Europe
TheSocialSME.co.uk
Source: We Are Social Global Digital Report 2014
Only 35% of the world has access to the internet,
while mobile device penetration has reached
93%.
TheSocialSME.co.uk
Source: We Are Social Global Digital Report 2014
A recent UN report found that mobile phones are more
ubiquitous than indoor plumbing
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25% of smartphone owners ages 18–44 say they “can’t recall the last time their smartphone wasn’t
next to them"
TheSocialSME.co.uk
Source: MarketingProfs
1.01b mobile monthly active users as of March 2014 (79% of total users access through mobile)
TheSocialSME.co.uk
Source: InsideFacebook
556mDAILY mobile active users
TheSocialSME.co.uk
Source: InsideFacebook
75% of the engagement on a post
happens in first 5 hours
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Source: Wise Metrics
23%of Facebook users login at
least 5 times per day
TheSocialSME.co.uk
Source: MarketingProfs
Facebook accounts for
60.3% of all mobile sharing
TheSocialSME.co.uk
Source: ShareThis Report
Facebook owned Instagram and Messenger
both have 200+ million monthly active users
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927 millionhours are spent on
Facebook mobile apps every month
TheSocialSME.co.uk
Source: EveryPost Report
78% of Twitter's active users are
on mobile
TheSocialSME.co.uk
Source: Twitter
500 million Tweets are sent per day
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Source: Twitter
60%of Twitter’s ad revenue is expected to come from
mobile advertising by 2015
TheSocialSME.co.uk
Source: eMarketer
41% of LinkedIn visits are via
mobile
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Source: LinkedIn
44kthe average number of daily
LinkedIn mobile Job applications
TheSocialSME.co.uk
Source: LinkedIn
40% of total YouTube traffic
comes from Mobile
TheSocialSME.co.uk
Source: YouTube
1 billion the average YouTube mobile
videos views per day
TheSocialSME.co.uk
Source: YouTube
19.1 million monthly unique visitors to
YouTube in the UK
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Source: YouTube
Read the full article here.
TheSocialSME.co.uk