26 november 2012
TRANSCRIPT
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Today’s Plan
• privacy – what is it?• fetishism/victimization discourse – must avoid!• problems with privacy• socialist privacy• business model; targeted ads• course evaluations
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How often do you click …
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What is Privacy?
• restricted access theory of informational privacy– ability to limit/restrict others from accessing your
personal information
• control theory of privacy– control & self-determination over information
about you
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• “right to privacy is neither a right to secrecy nor a right to control but a right to appropriate flow of personal information” – (Nissenbaum 2010:127; as quoted in Fuchs 2011)
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Are you willing to sacrifice your privacy in order to use Facebook?
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“My mother barely knows how to write on my wall let along change her privacy.”
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“In high school I honestly could have cared less about privacy, however now I definitely care,
and I think that has to do with getting older and becoming more aware of the stuff I post on
Facebook can impact my offline world”
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FETISHISM
• phenomena created by humans = natural, forever & always existing everywhere
• privacy varies over time and place it is socially created and constructed
• desire for privacy relates to social inequalities in society
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Privacy Fetishism• young users expose too much info– targets of surveillance, criminals
• individual behave correctly, don’t expose too much [SEXTING]
• ignores poli-eco of Facebook (ads, capital accumulation, appropriation of user data for economic ends, user exploitation)
• should we ask people to restrict their use of social media?
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Victimization Discourse• people don’t know have the knowledge, don’t
make use of privacy mechanisms• irresponsible, ill-informed• increase privacy levels to solve problems– but does this equal less fun for users? less
contacts? less satisfaction? deepening of info inequality [AND FOR WHOM? women?]
• tech deterministic and techno-pessimistic: inherent risk in tech
• individualistic ignores how use is conditioned by societal context of info tech [want to socialize w friends, etc]
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Problems with Privacy
• western-centric concept• typical American liberal belief = strengthening
privacy can cause no harm• promotes an individual agenda and possessive
individualism that can harm the public/common good
• can legitimize domestic violence in families• used for illegal/antisocial activities• can conceal info to mislead/misrepresent
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Problems with Privacy• financial privacy– private companies do not have to reveal– publicly traded companies do– non-profits do
• can support: tax evasion, black money and money laundering; hides wealth gaps (& thereby ideologically legitimates them)
• protects rich, companies and wealthy• ideological mechanism for reproducing &
deepening inequalities
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Privacy in Capitalism
• universal value protects private property• undermined by corporate surveillance for
profit (& political surveillance)– needed to establish trust
• protects privacy for rich but not for citizens• ANTAGONISM
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PRIVACY FOR WHOM?
• privacy rights should equate to one’s position in the power structure
• modern privacy is related to:– private property– capital accumulation– social inequality
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Socialist Privacy
• protect consumers & citizens from corporate surveillance (that aims to gather info in order to accumulate capital, discipline workers & consumers, increase productivity of capitalist production and advertising)
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Socialist Privacy
• focus: surveillance of capital and the rich to increase transparency and privacy protection of consumers and workers
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Targeted Ads
• business model of most profit-oriented SNS• need permanent input and activity of users• increased efficiency of advertising (versus
television model where all audience members see the same ad)
• more ads in the same time period• no opt in or out option