26 Social media marketing trends for 2013 Priit Kallas

Dreamgrow.com

Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition.

Social media marketing trends for 2013 are all about mobile, personalization and location. Read on to find out how marketing will change in the near future.

socialeverything

Social technologies will be at the heart of everyday life and business environment.

Social media as entertainment

The triggers for this are obvious: it’s easy to use, requires little mental effort, makes you feel good and connected.

Social TVUser interaction will be fed

back into live shows or inspire plot changes in TV series.

Read all about it!

News will become social!

News sites will crunch data from social interactions to deliver more targeted news.

Second screen shopping

Marketers will create models that have the

potential to turn any TV program into an

infomercial.

Social commerceSocial media will allow consumers to get real user experience before making purchase decisions.

mobileeverything

Mobile platforms on tablets and smartphones will enable second screen media consumption and local services.

Advertising on

mobile devices

Facebook and Twitter will be leading the way try to figure out how to present ads on mobile.

Mobile first in web

and add social

Making your site mobile-friendly will give you an edge over your more old-fashioned competitors.

Local

Location based marketing on mobile devices will become one of the most important channels to get new and repeat customers.

BIG data gets

socialBig data will combine and mine different sources from offline purchases to web behaviour and social with location context.

Social mediabudgets will grow

The spending should at least double (if not triple) by the end of 2016.

C-level demands to see social media marketing ROI

The more money goes into social media marketing the more important it is to show the results.

Social media advertising will growAs Twitter and Facebook will be offering more advertising

solutions, marketers are going to spend more.

Social media integration with

other marketingCreating social media connection with other marketing will get you better results for the same budget.

Social reputation management

To engage consumers brands start to use social causes, economic, and environmental issues as the backbone of their campaign strategies.

Content creation

inside your company

Combine the management of content creation, blogging, social media, SEO, paid search and advertising.

Content curation and discoveryCuration will create an impression of being in the know, a central hub and a valued resource in your area.

Images, videos and instant gratification

Short videos and infographics point in the direction of ever increasing information overload.

Targeting, personas and context

Targeting content, selecting the right context and time will get you a lot more results from the same budget.

Social media monitoring

Social media monitoring tools combined with

business metrics will lead to better understanding of

the value of social interaction.

Customer support on social media

Most of the questions posted in social media are left unanswered.

Social CRMtakes up

speed

SCRM is predicted to grow at staggering 21% compound annual growth rate in the next five years.

Brand iscustomerexperience

Your brand’sinteraction will bevisible and discussed whether you like it or not.

Your social media footprint will growEverything you do: what sites you visit, using

social networking sites,your mobile usage, purchase behaviour, can and will be tracked.

Facebook will get to

1,500,000,000users

Facebook will figure out how to make ton of money from that billion plus users.

Images used1 Binoculars by Deana

2 Dreamgrow by Mart Kingissepp

3 Sunset Over Western S.America by NASA

4 Audience at a Theatre by Kimberlee Kessler

5 Old TV stuff by Gustavo Devito

6 News by Sam LeVan

7 Galaxy S3 Showcase by SamsungTomorro

8 Look Anniversario by Motivi

9 Device Love by Luke Wroblewski

10 Smartphone era by Stefanie Maria

11 CrossRoad by Serge Kij

12 Compass Study by Calsidyrose

13 Network spheres by Gerard79

14 Money by Dani Simmonds

15 Businessmen by Ross Orr

16 Advertising Dept Truck by Kevin Trotman

17 Chained by Daniel Kramer

18 Alcoholic dream by George Crux

19 The Anxious Type by JD Hancock

20 Crayons 1 by Scienceatlife

21 Dia Mundial da Fotografia 1 by Estadão.com.br

22 On target by Hans Splinter

23 Outbound by Thomas Hawk

24 Sad friend by Aleksandra P

25 People series by ilke

26 Go with the flow by Ibrahim Iujaz

27 Footprints by Peter Nijenhuis

28 Facebook growth by Niall Kennedy

29 Meaw by Sergiu Bacioiu

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ￇ Created by Priit Kallas, Dreamgrow Digitalfollow us on Twitter @dreamgrow