26.2.2016 product bundeling presentation
TRANSCRIPT
05/02/2023
PRODUCT BUNDELING PRICING
Several products under one price in a “Bundle” to customers. Individually, Our Customers might value each product differently.
One Example : We might Price Aashirwad Atta Multigrain 5kg INR 215, Madhur Sugar 1kg INR 30, Gemini Refined oil 1L INR 99 but customer wont think each is worth the price we are charging individually, Might Still buy COMBO Deal for INR 344 as its original price is INR 435. Thus, by bundling, we encourage our customer to spend more at our portal.
The BAAP of all grocery
• Aashirvad Atta with Multigrain 5kg• Madhur sugar 1kg• Gemini Refined oil 1L
05/02/2023 The BAAP of all grocery
To give the bunch of utilizable product at an affordable price.
To highlight the combo where the main product and other related products can be found out at an reasonable price.
Coupon or gift provided to leave the customer with happy go lucky feeling. (i.e Goodie Bag Case)
The zero cost marketing techniques through Face book, Twitter and you tube is an advantage, that needs creative ideas to attract the customers.
It will Consume less time for our customers to select items.
The combo-packs add value to customer and lead to increased sales. (people will generally buy tomorrow what they bought yesterday)
The combo-packs will not only run for a particular time or season either festivals.
It will help us gain Market Share in Combo-packs.
It will help us giving better visibility to our existing product that are being displayed on our portal.
OUR AIMBENEFITS
