Successful and Unsuccessful Idents.The Opportunities of Onscreen Graphic Representation in idents are to create a corporate identity and a tone for your channel, it easily displays text-based information, allows you brand your channel, appeal to target audience and encourage brand loyalty. But there is also certain limitation of Onscreen Graphic Representation, Typography has to be perfect and fonts need to be easy to be suitable and easy to read quickly. And the resolution needs to be clear have good resolutions, colour, aspect ratio, these factors need to be taken into account in order tom improve the image of the idents.

In the first case study, we look at the UK Gold TV idents from 1992 and 2004. The 1992 Gold TV ident starts with there being someone washing the dishes. There is a small sound of a comedy program on in the background. The camera goes into the water and the UK Gold logo comes up. In the 2004 version of the ident, it begins with the Gold logo, which is animated. There are things and symbols coming up such as punching gloves. Drawings come out of the cogs in a machine. There is fast and quirky music in the background. The ident has a slogan that says Put something funny on. Lastly we see the Gold logo appear. The problem with the 1992 ident is that it is confusing, its unclear straight away and the viewers do not really want to watch someone clean dishes. It has a faint comedy sound and washing the dishes does not entertain people. The current version has music to it, which is really jovial and can make the viewers feel happy. All of the little individual animations show a comedic trope, which further communicates that its a comedy channel. The colours are bright and the animations look hand drawn, which can give a comedic, feel. This ident is quick and therefore has a entertaining pace. In the second case study, we look at the BBC Three current idents and the ones from 2003. In the 2003 ident from the BBC, it starts with an open area with a giant word, which reads Three in the background. The ident has a creature, which I think resembles a slug that talks about a random thing for a couple of seconds. The slug stays in place throughout the entire length of the ident. The current BBC Three ident starts off with flashing lights that consist of different colours, then flashing lights then form a diamond shape in which the BBC Three logo comes up. The 2003 ident makes me as a viewer feel uninterested because the colour is very bleak and almost has a feeling of unhappiness inserted into it. The pace feels slow and the music isnt entertaining when listening to it. The current ident makes the audience feel excited and interested in it because of the bright flashing colours. The music has got a fast pace to it which helps the viewers to enjoy watching the ident. The third case study we look at the Sky Arts 1 current idents and the Sky Arts idents taken from 2007. The Sky Arts ident from 2007 starts with the sound of a camera roll that then starts shinning a light across the screen which then leads to the Sky Arts 1 logo appearing on the screen. The current Sky Arts ident starts with a range of different shapes that consist of different colours. They are moving in opposite directions but then form the Sky Arts 1 logo in the end. The old ident does have a really pace to it which feels as if the channel is targeting an elderly audience. The music is very soft and quite boring and the colours are very simple and plain. In conclusion to make a successful Ident you must have the video coming in at the right time and the time that is relevant because, if the video comes in at random places then it will look messy and un professional. You will the timings of the text and the title to be good as well because in the really good idents they have al the timings together and it ends up looking really professional. So to make a good Ident I think you need good timing and a clear understanding of what the channel is all about.