27 2 medical tourism

8/13/2019 27 2 Medical Tourism

1/24

27thFEB 2012

2008 Chettinad College of Nursing

MEDICAL TOURISM ANDTRADE

By

Prof. Stella sugunakumari

chettinad health cityChennai.


2/24

27thFEB 2012


MEDICAL TOURISM

INTRODUCTION:

According to World Tourism Organization, medicaltourism includes medical care, sickness and well-being,

rehabilitation and recuperation

They range from beautiful holiday packages bundledwith spas to cosmetic treatments to cardiovascular

surgery, and from diagnostic services to rehabilitation


3/24

27thFEB 2012


Types of Medical Tourists

There are two types of Medical Tourists

Leisure tourists those incorporates a visit to the doctorfor some minor treatment, as part of his or her vacation,

Tourists traveling specifically for medical treatment.


4/24

27thFEB 2012


TRADE IN HEALTH

Goods: Medicines; Vaccines and other healthtechnology

services: Movement of health professionals; patients;health related investments and supply of health careservices across countries

Intellectual property: Patents; trade marks; copy rightson health related services and trade


5/24

27thFEB 2012


Medical Value of Travel

Travel tourism+

pleasure, physical & mental relaxation

+value addition of medicaltreatment at lowest cost

||

Medical Tourism


6/24

27thFEB 2012


HEALTHCARE BUSINESS

Facts & Figures

Worlds largest after retailing

Global healthcare revenue US$ 2.8 trillion

Indias healthcare industry worth US$ 17 billion; to growby 13% per annum for next 6 years

In 2009,India treated 1.8 Lac patients.


7/24

27thFEB 2012


HEALTHCARE BUSINESS

Facts & Figures

Medical tourism could account for 3-5% of the totalhealthcare delivery market.

India is rated amongst the worlds must see top tendestination by Conde Naste (international magazine)

A study by Mckinsey estimates that country could earn5000-10,000 crore by 2012

Health procedures across world show 200-800% costdifference


8/24

27thFEB 2012


Economics of tourism

Tourism third largest net earner of foreign exchange

Indias share in International Tourist arrival

2002 - 0.34 percent

2005 - 0.49 percenttotal 3.92 million has increased.

The World Travel Tourism Council - India as one of the

foremost growth centre in the world in coming yrs.

Travel & Tourism sector creates more jobs per millionrupees of investment plan, than any other sector of theeconomy.


9/24

27thFEB 2012


WHOs work to improve effects

of trade on health

WHO focuses on: Analysis and research to inform policy and practice.

Development of tools and training to build capacity inmember states to fully understand the public healthimplications of multilateral trade agreements.

Assistance to ministries of health to provide trade,finance, and foreign affairs ministries with information

needed for multilateral trade negotiations.


10/24

27thFEB 2012


Issues for Treatment in

Different Countries

SAARC ,AFRICA,MIDDLE EAST COUNTRIES

No advance care available in Afghanistan , Nepal andBangladesh etc

Limited specialized care is taken

WESTERN COUNTRIES

Long waiting

Insurance unaffordable leading to semi insured anduninsured population

Private hospitals very expensive


11/24

27thFEB 2012


Indian Healthcare-Some

Facts and Predictions

According to Confederation of Indian Industry, (CII) India has thepotential to welcome over a million medical tourists annually

A study by McKinsey and the Confederation of Indian Industry,predicts that by 2012, Rs 10,000 crore will be added to the revenuesof private up-market players (i.e.) almost 25 per cent of the presentrevenues

The Indian government predicts that Indias $17-billion-a-yearhealth-care industry could grow at 13 per cent in each of the next sixyears, boosted by medical tourism

Whereas, the industry watchers say it is growing at 30 per centannually.


12/24

27thFEB 2012


Why India ?

Clinical outcomes matching world statistics World-Class doctors Technology Edge Competitive costs

Quality of service Patient centric care Almost nil waiting time

Others:

Increasing popularity as a tourist destination Eastern Healthcare Wisdom along with the best of Western

Medicine


13/24

27thFEB 2012


Important Specialities in

India

Bone Marrow Transplant

Brain Surgery

Cancer Procedures

(Oncology)

Cardiac Care

Cosmetic Surgery

Dialysis and Kidney Transplant

Drug Rehabilitation

Dental care

Gynaecology & Obstetrics

Health Checkups

Joint Replacement Surgery

Nuclear Medicine

Neurosurgery & Trauma

Surgery

Preventive Health Care Refractive Surgery

Rehabilitation

Osteoporosis

Spine Related

Urology

Vascular Surgery


14/24

27thFEB 2012


ADVANTAGE IN INDIA

Quality

Large pool of doctors, nurses & paramedics

Strength: - Over 650,000 doctors;

- Highly skilled experts, and

- Possess English speaking skills Comfort Level

NRI doctors recognized as amongst best in adoptedcountries (First World)

Usage of English Indian Nurses increasingly getting international exposure


15/24

27thFEB 2012


ADVANTAGE IN INDIA

Value Proposition

Quality medical services at cheap costs:

Complicated surgical procedures possible at cheap cost

Increase in use of Computerized Hospital InformationSystems

Software technologists facilitating tech revolution in

healthcare

State-of-the-art medical establishments of great repute


16/24

27thFEB 2012


ADVANTAGE IN INDIA

India has world class corporate hospitals and excellenttreatment Centres in the world.

Hospital infrastructure & technology on par with USA, UK& other European countries

No waiting period

Success rateIndia -- 98.7%-- US 97.5% Immediate attention / treatment / surgery Best Nursing Care with compassion Language no barrierEnglish speaking staff

Low cost (1/10th), high quality, affordable besthealthcare


17/24

27thFEB 2012


ADVANTAGE IN INDIA

Lower Medication cost: Strong Pharma Sector and gaining world recognition

Fast emerging as major Drug R&D Center

Strong Generic drugs business

Low cost of drug development in India

Tourist Interest:

Vibrant democracy: Freedom for citizens; empowered 5000 yearold civilization

Renowned for Historical, Cultural and Religious diversity

Diverse geographical landmarks; vast coastline Traditional arts and crafts

women population


18/24

27thFEB 2012


ADVANTAGE IN INDIA

Alternative Medicine Proposition:

Ancient Ayurvedic stream of medicines

Rejuvenation alternatives: Keralas health retreats

Naturopathy and Yoga


19/24

27thFEB 2012


Analysis

SWOT Analysis for Health Tourism Will establishtourism infrastructure and capacity to support themovement of customers along with hotel services thatwould be required to build the market

SWOT Analysis for Health Tourism Opportunities: Provides opportunities for links to global markets and

encourages use of international standards ofperformance in order to be management areas in a costeffective and efficient manner.

Threats Lack of knowledge with the internationalcompetitive.

Allows institutions to keep up to date with best practicein clinical as well as standards.


20/24

27thFEB 2012


SWOT analysis(alternately SLOT analysis) is a strategicplanningmethod used to evaluate

the Strengths, Weaknesses/Limitations,Opportunities, and Threats

involved in a projector in a businessventure.
http://en.wikipedia.org/wiki/Strategic_planninghttp://en.wikipedia.org/wiki/Strategic_planninghttp://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Strategic_planninghttp://en.wikipedia.org/wiki/Strategic_planning


21/24

27thFEB 2012


omparative Analysis in USD

Procedure US UK BANGKOK INDIA

Singapore

Angioplasty 30000 21000-27000

4000 - 5000 4000 - 5000 5000

Angiography 2500 -

3000

2000 1100 400 800

Hip replacement 19000 13000-16000

6000 6600

Kneereplacement

27000-32000

16000-18000

6000 6000

CABG 30000 6400 9600

Heart byepasssurgery

19700 19700 7894 6000 23,983


22/24

27thFEB 2012


Conclusions

Globalization is unavoidable and trade liberalization is apart of it.

There are international trade agreements in WTO whichhave a direct impact on public health; TRIPS & GATS.

Strong and prolong patent protection has an effect onaccess to new essential medicines.

TRIPS flexibilities needs to be understood and they mustbe fully incorporated in the national patent law.

Trade liberalization in health services is a double edged

sword. There is an urgent need for policy coherence betweentrade and health policy.


23/24

27thFEB 2012


To India

UK, USA, Canada, Middle East, South East Asia Medical

Tourists


24/24

27thFEB 2012

Thank you

27 2 medical tourism

Documents