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THE SAMPLE MARKETING PLANPrint out and use the following template along with the instructions and informationincluded in The Marketing Plan for Independent Inventors.This is the marketing plan of_____________________________________

I. MARKET ANALYSISA. Target Market - Who are the customers?1. We will be selling primarily to (check all that apply):

Total Percent of Business

a. Private sector %

b. Wholesalers %

c. Retailers %

d. Government %

e. Other %

2. We will be targeting customers by:a. Product lineWe will target specific lines _________________b. Geographic area? Which areas? _________________c. Sales? We will target sales of _________________d. Industry? Our target industry is _________________e. Other? _________________3. How much will our selected market spend on our type of product or service thiscoming year? $_______________B. Competition1. Who are our competitors?

NAME _____________________________________

http://inventors.about.com/library/weekly/aamarketinga.htmhttp://inventors.about.com/library/weekly/aamarketinga.htm

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ADDRESS __________________________________________________________________________

Years in business ___________________Market share ___________________Price/Strategy ___________________Product/Service

Features ___________________NAME ______________________________________ADDRESS ______________________________________

______________________________________

Years in business ___________________Market share ___________________Price/Strategy ___________________Product/Service

Features ___________________2. How competitive is the market?

High ____________________Medium ____________________Low ____________________

3. List below your strengths and weaknesses compared to your competition (consider

such areas as location, size of resources, reputation, services, personnel, etc.):Strengths Weaknesses

1.________________________ 1._______________________2.________________________ 2._______________________

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3.________________________ 3._______________________4.________________________ 4._______________________

C. Environment1. The following are some important economic factors that will affect our product

(such as country growth, industry health, economic trends, taxes,rising energy prices, etc.):

__________________________________________________________________________________________________________________________________________________________________

2. The following are some important legal factors that will affect our market: _______________________________________________________________________________________________________________________________________________________________

3. The following are some important government factors:__________________________________________________________________________________________________________________________________________________________________

4. The following are other environmental factors that will affect our market, but over

which we have no control:__________________________________________________________________________________________________________________________________________________________________

II. PRODUCT OR SERVICE ANALYSIS

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A. Description1. Describe here what the product/service is and what it does:

__________________________________________________________________________________________________________________________________________________________________

B. Comparison1. What advantages does our product/service have over those of the competition(consider such things as unique features, patents, expertise, special training, etc.)?

______________________________________________________

____________________________________________________________________________________________________________

2. What disadvantages does it have?__________________________________________________________________________________________________________________________________________________________________

C. Some Considerations1. Where will you get your materials and supplies?

______________________________________________________2. List other considerations:

____________________________________________________________________________________________________________

III. MARKETING STRATEGIES - MARKET MIX

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1. List the customer services we provide:a. ____________________________________________b. ____________________________________________c. ____________________________________________

2. These are our sales/credit terms:a. _____________________________________________b. _____________________________________________c. _____________________________________________

3. The competition offers the following services:a. ______________________________________________b. ______________________________________________c. ______________________________________________

E. Advertising/Promotion1. These are the things we wish to say about the business:

__________________________________________________________________________________________________________________________________________________________________

2. We will use the following advertising/promotion sources: 1. Television ________2. Radio ________3. Direct mail ________4. Personal contacts ________5. Trade associations ________6. Newspaper ________7. Magazines ________8. Yellow Pages ________

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