$28,672,000… recent celebrity soda...
TRANSCRIPT
California Adolescents Drinking More Soda and Other Sugar-Sweetened BeveragesSTILL
OVER
Bubbling
October 2013www.publichealthadvocacy.orgOctober 2013www.publichealthadvocacy.orgOctober 2013www.publichealthadvocacy.org
1. A Review of Food Marketing to Children and Adolescents: Follow-Up Report. Washington, DC: Federal Trade Commission, 2012.2. Harris JL, Schwartz MB, Brownell KD, et al. Sugary Drink F.A.C.T.S.: Evaluating Sugary Drink Nutrition and Marketing to Youth. New Haven, CT: Rudd Center for Food Policy and Obesity; October 2011.
1… Soda’s ranking among food and beverage marketing campaign expenditures to teens.1
206… Percent more spent each year marketing sodas to teens than fast food and other restaurant foods ($382 million vs. $185 million).1
277… Average number of sugary drink television ads seen by children ages 6-11 in a year.2
406… Average number of sugary drink television ads seen by adolescents (12-17) in a year.2
90… Percent more sugary drink television ads seen by black teens than white teens.2
99… Percent more sugary drink ads seen on Spanish-language television stations in 2010 than 2008.2
260… Number of sugary drink Facebook posts, on average, seen per year by each product’s “fan”.2
$382,284,000…
Amount spent annually marketing carbonated beverages to adolescents ages 12-17.1
$71,384,000… Amount spent annually by the soda industry
on in-school marketing efforts aimed at teens.1
soda marketing
$382,284,000Total Reported Teen Marketing
Other (viral, digital, etc.)$53,860,000
In-Store$22,815,000
Celebrity Endorsements$28,672,000
Cross-Promotional Licenses
$41,356,000
In-School$71,384,000
Events$79,176,000
Television & Radio $85,021,000
Types of Soda Marketing Targeting Youth in 2009
$382,284,000Total Reported Teen Marketing
Other (viral, digital, etc.)$53,860,000
In-Store$22,815,000
Celebrity Endorsements$28,672,000
Cross-Promotional Licenses
$41,356,000
In-School$71,384,000
Events$79,176,000
Television & Radio $85,021,000
Types of Soda Marketing Targeting Youth in 2009
A Review of Food Marketing to Children and Adolescents: Follow-Up Report. Washington, DC: Federal Trade Commission, 2012.
California Adolescents Drinking More Soda and Other Sugar-Sweetened BeveragesSTILL
OVER
Bubbling
October 2013www.publichealthadvocacy.orgOctober 2013www.publichealthadvocacy.orgOctober 2013www.publichealthadvocacy.org
A Review of Food Marketing to Children and Adolescents: Follow-Up Report. Washington, DC: Federal Trade Commission, 2012.
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$100
$200
$300
$400
$500
Fruits & VegetablesDairy Products
Candy/Frozen DessertsSnack Foods
Breakfast Cereal
Restaurant FoodsBeverages
Milli
ons o
f Doll
ars
Teen-Directed Marketing Expenditures (2009)
soda marketing
$28,672,000… Amount spent annually on athletic sponsorships
and celebrity soda endorsements.1
100,000,000… Number of “likes” held by the top soda producers’
Facebook pages as of June 2011.2
• Beyoncé Knowles
• Christina Aguilera
• David Beckham
• Elton John
• Janet Jackson
• Katy Perry
• LeBron James
• Madonna
• Mariah Carey
• One Direction
Recent Celebrity Soda Endorsements:3
1. A Review of Food Marketing to Children and Adolescents: Follow-Up Report. Washington, DC: Federal Trade Commission, 2012.2. Harris JL, Schwartz MB, Brownell KD, et al. Sugary Drink F.A.C.T.S.: Evaluating Sugary Drink Nutrition and Marketing to Youth. New Haven, CT: Rudd Center for Food Policy and Obesity; October 2011.3. Bittman, Mark. “Why Do Stars Think It’s OK to Sell Soda Comments.” New York Times, 5 Jan. 2013. Web. 24 Sept. 2013. <http://opinionator.blogs.nytimes.com/2013/01/05/why-do-stars-think-its-o-k-to-sell-soda/?_r=0>.