28th oct 15 - neil maiden - creativity support tools
TRANSCRIPT
Using Digital to be More Creative: Tools and Lessons from the Creative Coalface
Neil Maiden@neilmaiden
Centre for Creativity in Professional Practice
Our Centre at Cass Business SchoolInterdisciplinary membership
– Creativity, design, innovation, leadership, entrepreneurship
– #theMICL Masters CourseStrong digital focus
– Support creative design of digital that innovates
– Digital support for individual and social creativity…..
– …. across [non-creative] professional practices
Centre for Creativity in Professional Practice
In This Session…
Centre for Creativity in Professional Practice
1. Digital to support creativity in work
2. Characteristics and architecture
3. Creativity support in dementia care
4. Creativity support in manufacturing
5. Key lessons learned
Exploiting Digital for Creativity
Centre for Creativity in Professional Practice
Search space of possible ideas
Creativity as information search and idea discovery
– From information search to information and idea discovery [Kerne et al. 2008]
– Idea generation in conjunction with information finding
– Representation shifts overcome idea fixation
Digital search technologies– Creative search algorithms– Directed creative clues to discover
pre-defined qualities
Required Characteristics of Digital Support
Centre for Creativity in Professional Practice
1. Pain-free interactions [Greene 2002]
– Exploring information– Classifying results– Associating ideas– Experimenting with concepts – Natural language
2. Pain-free management– Minimum tagging– Immediate use
3. Contribute explicitly to learning– Individual knowledge and skills– Organizational learning
A Generic ArchitectureCritical features
– Manipulate natural language– Automated creative search
Centre for Creativity in Professional Practice
Problem
Parse, sense-make
Form creative content
ProblemsSolutions
Creative qualities
Creative guidance
DivergeConverge
Expansive search
Random search
Creative solutions
Creative qualities
Improved café service
Pret-a-Manger serviceFree surprise coffee
More stylish service
Offer free coffee delivered with style
The Care’N’Share App[From EU-funded Mirror project]
Publicly available for use by carers of older people with dementia
Centre for Creativity in Professional Practice
The Care’N’Share AppPerson-centred care
– Creative thinking to resolve distressing conditions
– Minimum training– Support care in-situ– Shared good care
practice casesBut limited WIFI in homes
– Replace with web app– Simpler features
Centre for Creativity in Professional Practice
The Care’N’Share App Architecture
Centre for Creativity in Professional Practice
Care problem
Parse, sense-make
Form care giudance content
125 structured good care practices
67 care quality
heuristics
Creative guidance
DivergeConverge
Critical features– Incomplete care problem description; structured good
care practices
Expansive and analogical
search
Random search
Creative solutions and clues
Qualities of person-centred
care
The Care’N’Share
App
Three Lessons 1. Ensure sufficient breadth of cases
– Build confidence in case base– Tailor cases to reflect domain language – Carers tend to be solution-oriented
2. Enable time and space to create– Evidence of original app use off-shift– Align app use with user motivations
3. Align app with organizational values– App rejected due to implicit value clash– Alignment of app to business was key
Centre for Creativity in Professional Practice
The Risk Hunting App[from EU-funded COLLAGE project]
In daily use at the CNH Industrial plant in Basildon
Centre for Creativity in Professional Practice
The Risk Hunting AppCreative support for risk resolution on production lines
– All employees are users– Limited creative skills at work– Replicated paper forms– Samsung Galaxy 3 devices– Use within 4-5 minutes
Creative thinking a seamless option in work
Centre for Creativity in Professional Practice
The Risk Hunting App ArchitectureCritical features
– Incomplete natural language risk descriptions– Similarity-based search algorithms
Centre for Creativity in Professional Practice
Risk description
Parse, sense-make
Form risk resolution content
10,000 risks, resolutions
85 creative qualities
from TRIZ method
Creative guidance
DivergeConverge
Expansive search
Random search
Similar risk resolutions
Creative manufacturing
qualities
The Risk Hunting
App
Three Lessons1. Creative form-fill works
– Meaningful content over playful aesthetics
– Respect the work climate2. Provide creative freedom
– Different preferences for different creativity techniques
– Creativity framed as a seamless, optional add-on to regular work
3. Seek productivity and creativity– Editable clue text scaffolded
creative thinking– More productive in short time
Centre for Creativity in Professional Practice
Other Apps1. Google-sponsored JUICE
– Creative support for journalists– Search trusted news stories and
sources on Twitter via TweetBubble
– Piloting this November2. Healthy food choices
– Creative support for healthier food– Build on collected stories of good
food, diet and life practices– The IFSTAL initiative
Centre for Creativity in Professional Practice
Contact Details
Centre for Creativity in Professional Practice
I’m happy to talk more and explore options for digital creativity [email protected]@NeilMaiden