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Global Operation Management

Introduction International Market Place Globalization Drivers Lean principles of Vodafone International Business Strategy National Policies Operations management CSR Conclusion Bibiliography

Contents:

Vodafone is a British multinational mobile network operator headquartered in Newbury, Berkshire, United Kingdom, Vodafone is a leading international mobile communications company with interests in 31 countries and partnership agreements with a further 40 countries.

It has over 79,000 employees throughout the world and has more than 289 million customers.

In the UK, more than 19 million people use Vodafone services.

http://www.vodafone.com/start/about_vodafone.html

Introduction:

It is the world's second largest mobile phone operator behind China Mobile.

Vodafone owns 45% of Verizon Wireless, the largest wireless telecommunications network in the United States, based on number of subscribers.

Global enterprise: Ghana Telecom (Africa). Hutch Telecom(India).

International Market Place:

Globalization Drivers

Yip’s framework,1992.

Yip’s framework:

Market Globalization Drivers.

Cost Globalization Drivers.

Government Globalization Drivers.

Competitive Globalization Drivers

Diplomvolkswirt .SJ(2009,p26)

Vodafone’s strongest resources were their intangibles such as human resources, innovation, and knowledge which put them a step ahead of their competitors globally.

Vodafone's management has the ability to acquire and merge with other companies while maintaining an effective, low cost, organizational structure.

Key Drivers of Globalization:

Understanding the standards of the customer

Identifying the value stream for each product

Working towards perfection.

www.competitiveXpert.com

Lean principles of vodafone:

5-Force Model:

Rivalry with Existing Competitors

Bargaining Power of Buyers

Bargaining Power of Suppliers

Potential Entrants

Product Substitutes

International Business strategy:

It mainly focus on 4 factors they are:

Operational Performance1. Value Enhancement2. Cost Reduction

Total Communication1. Mobile Data2. Enterprise 3. Broadband Emerging Market1. Delivering in existing markets2. Selective expansion & cautions approach

Capital Discipline1. Strengthen capital discipline2. Shareholder returns3. Clear priorities for surplus capital

Global level Strategic

Roman Boutellier & Oliver gassmann

It sets clear priorities to: Capture the potential of mobile to bring socio-

economic value in both emerging economies and developed markets, through broadening access to communications to all sections of society.

Deliver progress against stakeholder expectations on the key areas of climate change, a safe and responsible internet experience, and sustainable products and services.

Ensure our operating standards are of a consistent and appropriate level across the Group.

http://www.vodafone.com/start/responsibility/our_approach/cr_strategy.html

Health & Safety policy.

Insurance Policy.

Reward and Recognition.

National Policies:

Vodafone operates on a global and national level to

align with the customers' support needs. Global Service

Managers work closely with the Local Service

Management team in each country or region to ensure

the smooth day-to-day operation of their services.

Operations Management:

Ensuring local service levels are met.

Problem resolution and issue management.

Providing management information.

Developing and managing local relationships.

Developing local service solutions to meet your requirements.

In-country project management.

The Local Service Management team are responsible for:

"Corporate Social Responsibility is the continuing

commitment by business to behave ethically and contribute

to economic development while improving the quality of life

of the workforce and their families as well as of the local

community and society at large“

("Making Good Business Sense" by Lord Holme and Richard Watts)

Corporate Social Responsibility

Board local engagement across all CSR Single issue local engagement Single issue global engagement Engagement with specific stake holders group Business and industry wide engagement

Professionals $ Perspectives of Corporate Social Responsibility--Samuel O. Idowu, Walter Leal Filho - 2009

STAKE HOLDERS ENGAGEMENT

http://www.mallenbaker.net/csr/definition.php

In order to maintain a sustainable competitive advantage Vodafone would have to operate as pure wireless company in the future.

Conclusion:

David Campbell, George Stone house, Bill Houston..,1992. Business strategy: an introduction.

Diplomvolkswirt. SJ..,2009. Globalization Drivers for Renewable Energies Referring to Electricity .

Leslie H, Philip W.,2009. The International Business Environment. 1st ed. New York: Oxford University Press.

Nigel s, Stuart C, Robert J.,1995. Operations management. 5th ed. Pitman Publishing

Roland Robertson.,1992. Globalization social theory .India: Sage Publications.

Samuel O. Idowu, Walter Leal Filho – 2009. Professionals perspectives of corporate socical responsibility.

Bibliography

Websites:

http://www.mallenbaker.net/csr/definition.php

http://www.employeebenefits.co.uk/item/3860

http://www.vodafone.com/start/about_vodafone.

html

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