2da presentation
DESCRIPTION
TRANSCRIPT
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Expanding Visions and Building New Strategies for Your Business We can do this together
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Who we are
2DA Branding & DesignA brand building company
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We transform ideas and businesses into strong brands
What we do
We use knowledge, energy and passion for results
to join our clients on the journey toward the development and expansion of their businesses, products or services.
We help companies to innovate and evolve based on branding strategies
We join forces with the management department to build brands that are both unique within the marketplace and relevant to the staff that fuels the company.
To break barriers and achieve success
We involve ourselves in the business world by guiding, inspiring and expanding the companies’ vision so the essence of the brand is revealed in a surprising way.
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Markets and people change constantly. Understanding how they behave and winning them becomes a complex game that doesn’t depend on luck, but on knowledge, intelligence and strategy.
In this unstable and challenging atmosphere, the business managers across all sectors and sizes seek to make smart, precise decisions
The barriers to competition have moved from the physical to the intellectual, and from within the company’s control to ouside it.
(Graphic adapted from Marty Neumier - 2009)
Factories Capital Patents Advertising Brands
Context
Winning is an issue of strategy
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Does the staff clearly understand the strategic vision and the business’ mission.How can you then line up both the board of directors’ and the staff team’s vision and motivation?
Context
How can you position your company in such a way as to make it unique
among competitors?
Is it time to expand or solidify your business. But how can you do what your clients and prospects really expect and desire?
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A well-built brand:
It is unique among competitors and guarantees its spot in the marketplace today and in the future.When it does not stand out, it becomes weak.
It is about more than just how clients view a business, but about how it makes them feel. It carries meanings, feelings and matters to people.When it is not relevant, it is forgotten.
It reflects and strengthens the company’s culture. It is what guides the staff and makes them agents in fulfilling the business’ mission and vision. When it`s not activated, the company loses purpose and focus.
We believe brand building is the best strategy for business
What we believe
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Through brands people want to experience emotions that give meaning to their lives. They are looking for affinity, satisfaction and self-assurance.
We believe the point of view that restrains the relationship patterns of companies/customers to only commercial
and sales venues is outdated. The time has come for managers to invest in building a brand better able to express the business‘core, values and meaning.
Strong brands are built by focusing on people
What we believe
Brands are made by people and for people
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Therefore, we have chosen Branding
and Design
What we believe
Branding is our way of thinking and doing. Through Branding, we approach markets, businesses and people in order to build strong brands. We believe this is the way brands come alive, gain personality and become relevant to people. Branding guides the creation and management of the brand while including all the necessary touch points between the company and their clients, both internal and external; this creates a lasting bond between them.
Design makes the brand visible, desirable and unique. It is the engine of emotions, awakening and stimulating desire. Design makes it possible for people to experience the essence of a company, a product and a service.
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Where 2DA and our partners come in
Branding and Design Management
Communication
Operation
PublicityPublic RelationsPress Office
SegmentationProduct Development
PrecificationDistribution Channels
Portfolio ManagementHuman ResourcesOrganizational Structuring Finances
Marketing
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Our solutions BRAND STRATEGY
Brand Platform
Brand Positioning
Brand Architecture
Experience Chain
BRAND IDENTITY
Naming
Slogan
Visual Identity
Verbal Identity
Package
Editorial
Promotional
Signaling
Ambiance
POS
Web
BRAND IMPLEMENTATION
Internal Alignment
Brand Launch
Impact Assessment
BRAND MANAGEMENT
Consultancy
Solutions
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Our Steps
Research Strategy Identity Implementing Management
Process
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It can happen!It is our motto and always our answer
Why believe in 2DA
For the past 8 years, we have developed projects for companies across several
sectors: technology, food, tourism, beauty, services, fashion, entertainment, industries, and other segments, helping
managers to start, renew, or enhance their businesses based on brand building.
Our team is composed of innovative strategists, researchers, designers, editors and developers who understand business.
Supported by a partner network in fields like management, marketing, advertising, architecture, and others, we work alongside you aiming for success. Ask our clients.
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Portfolio
Logos
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Portfolio
Logos
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Portfólio
Client OllsSector Health and Beauty
PositioningNamingTagline
LogoVisual Identity
WritingPackage
Promotional
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Portfólio
Client OllsSector Health and Beauty
PositioningNamingTagline
LogoVisual Identity
WritingPackage
Promotional
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Portfólio
Client OllsSector Health and Beauty
PositioningNamingTagline
LogoVisual Identity
WritingPackage
Promotional
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Portfolio
Client GCTbioSector Science/Technology
Brand RepositioningBrand Architecture
Logo Visual Identity
GraphicsWriting
WebsiteBrand Lauching
Consultancy
Websitegctbio.com.br
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Websitegctbio.com.br
Portfolio
Client GCTbioSector Science/Technology
Brand RepositioningBrand Architecture
Logo Visual Identity
GraphicsWriting
WebsiteBrand Lauching
Consultancy
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Websitegctbio.com.br
Portfolio
Client GCTbioSector Science/Technology
Brand RepositioningBrand Architecture
Logo Visual Identity
GraphicsWriting
WebsiteBrand Lauching
Consultancy
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Portfolio
Client Em FormaSector Gym and sports
Brand RepositioningBrand Plataform
TaglineLogo
Visual IdentityWriting
EnvironmentBrand Consulting
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Portfolio
Client KyooSector Food
PositioningNaming
LogoVisual Identity
WritingPackage
PromotionalEnvironment
POSWebsite
Brand Consulting
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Portfolio
Client KyooSector Food
PositioningNaming
LogoVisual Identity
WritingPackage
PromotionalEnvironment
POSWebsite
Brand Consulting
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Portfolio
Client Oro TelecomSector Telecommunication
PositioningLogo
Visual IdentityWriting
Website
Websiteorotelecom.com.br
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Portfolio
Client GSCSector Technology
Corporate BrochureStationary
Products IconsWriting
Direct MailWebsite
Websitegscti.com.br
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Websitegscti.com.br
CRMGestão de relacionamento com clientes
BIInteligência corporativa
ERPGestão de informações, setores e processos
Fábrica de SoftwareDesenvolvimento de sistemas personalizados
HCM (RH)Gestão de pessoas
OutsourcingGestão de TI terceirizada
Campus SolutionGestão de universidades
Portfolio
Client GSCSector Technology
Corporate BrochureStationary
Products IconsWriting
Direct MailWebsite
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Portfolio
Client SaladaSector Food
Brand ArchitectureProduct Naming
TaglineWriting
PackagePromotional
POS
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Portfolio
Client SaladaSector Food
Brand ArchitectureProduct Naming
TaglineWriting
PackagePromotional
POS
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Portfolio
Client Let’s GoSector Entretainment
PositioningTagline
LogoVisual Identity
MascotWriting
PromotionalEnvironment
Store FrontSignage systems and
wayfindingWebsite
Brand Consulting
Websiteletsgofestas.com.br
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Portfolio
Client Let’s GoSector Entretainment
PositioningTagline
LogoVisual Identity
MascotWriting
PromotionalEnvironment
Store FrontSignage systems and
wayfindingWebsite
Brand Consulting
Websiteletsgofestas.com.br
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Portfolio
Client Let’s GoSector Entretainment
PositioningTagline
LogoVisual Identity
MascotWriting
PromotionalEnvironment
Store FrontSignage systems and
wayfindingWebsite
Brand Consulting
Websiteletsgofestas.com.br
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Contact us
Carol GomesDesigner
Daniel GuimarãesDirector/Strategist
César AugustoResearcher/ Strategist
Tell us your company‘s story. Bring out your culture, achievements,
challenges and questions.
Knowing your business is the starting point for us to achieve
success together.
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Rua dos Timbiras, 1940 . sl 101731140-061 . LourdesBelo Horizonte . MG
31 3201 0663