2k sports classic

Regional RoundsNovember 7 & 9, 2011

St. John’s • Arizona Texas A&M • Mississippi State

Championship RoundsNovember 17 & 18, 2011

Madison Square GardenNew York, N.Y.

2K SPORTS CLASSIC

2011 Event Summary Reese’s

The 2K Sports Classic is produced by: The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | GazelleGroup.com

1 2KSportsClassic.com

Summary of Contents

SUMMARY OF SPONSORSHIP BENEFITS - Outline and Description of Sponsor Benefits ..................................................... 3

EVENT HISTORY AND INFORMATION - Miscellaneous Facts ............................................................................................ 5 - Results and Awards.............................................................................................. 6 - Demographics of College Basketball .................................................................15 - Event Demographics ...........................................................................................16 - Madison Square Garden ...................................................................................... 17

MEDIA EXPOSURE - In-Game Television Exposure .............................................................................19 - Commercial Units .............................................................................................. 23 - Supplemental Exposure ..................................................................................... 24

ON-SITE EXPOSURE & PROMOTIONS - 7th and 8th Avenue Marquees ........................................................................... 25 - Center Hung Scoreboard Mentions ...................................................................26 - Customized Promotions .................................................................................... 27

PRE-GAME HOSPITALITY - Photographs .......................................................................................................29

PRESS COVERAGE - Summary of Media Exposure .............................................................................31 - Press Releases - Samples of Newspaper & Website Articles


Sponsorship Benefits

The Mississippi State Bulldogs defeated Arizona to win the 2011 Championship

TELEVISION EXPOSURE- One (1) :30 commercial unit per game in each nationally televised game during the Regional and Championship Rounds on ESPN2 and ESPNU (total of 4 of ESPN2; total of 4 on ESPNU).- One (1) “First Half Stats” enhancement in each nationally televised game during the Regional and Championship Rounds on ESPN2 and ESPNU (total of 4 on ESPN2; total of 4 on ESPNU).- One (1) on-court decal located on each end of the floor (total of 2).- Minimum of four (4) minutes per game of unobstructed in-game television exposure on the courtside digital signage (total of 16 minutes on ESPN2).


Sponsorship Benefits

Reese’s Courtside LED signage shown Madison Square Garden, on ESPN, ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.

ON-SITE EXPOSURE- In-arena exposure on the courtside rotating signage.- One (1) public address announcement per game.- One (1) mention per game on the videoboard.- One (1) mention per game on the matrix board.- One (1) on-court promotion per night during a halftime or timeout (total of 2)- One (1) on-site display in the concourse or near the main entrance to the arena (7th Avenue entrance). The display can be used for sampling, coupon distribution, premium item giveaways, etc. - Daily mentions on the 7th and 8th Avenue marquees outside Madison Square Garden and Penn Station beginning one month prior to the Event (three per hour from 6 a.m. to midnight) and any other marquees available at Regional Rounds.- The opportunity to create a halftime or timeout on-court promotation.

TICKETS AND HOSPITALITY- Eight (8) courtside tickets to each night of the Event.- Eight (8) invitations to each pre-game hospitality Reception (Championship Rounds only).


ESPN’s Dan Shulman and Bob Knight broadcasting live from Madison Square Garden.

Did You Know???

- All four games of the Championship Rounds of the 2011 2K Sports Classic at Madison Square Garden were nationally televised on ESPN2. Also, five of the seven regional round games were nationally televised on either ESPN2 (two games) or ESPNU (three games). A sixth game was aired regionally by Fox Sports Southwest in Texas, Arkansas, and Oklahoma.

- ESPN’s top broadcast team of Dick Vitale, Bob Knight, and Dan Shulman were assigned to work the Championship Round games from Madison Square Garden. The network annually uses the 2K Sports Classic as a high-profile event to tip-off the college basketball season.

- The 2K Sports Classic was once again the most highly attended season-opening college basketball event in the country. Over 84,000 fans attended the 2011 tournament across the seven hosting venues.

- The event has averaged 11,243 fans per night in the 14 years it has culminated at Madison Square Garden.

- From 1996 to 2011, the 2K Sports Classic and the Gazelle Group raised in excess of $5 million for cancer research and awareness programs.

- The event has featured three eventual national champions - Florida (2006), Syracuse (2003), and Maryland (2002). The Classic has also had four additional NCAA Final Four teams - Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Over the last nine years, 39 teams that participated in the 2K Sports Classic have gone on to compete in the NCAA Tournament.

- In addition to Madison Square Garden, the 2K Sports Classic has been held at some of the finest home courts in the country, including Arizona, Cal, Connecticut, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Pittsburgh, St. John’s, Southern Illinois, Syracuse, Texas, Texas A&M, Texas Tech, UCLA, and Wake Forest.


Tournament Bracket

Nov. 7 7:00 ET Nov. 18 Lehigh 82, William & Mary 57 4:30 ETNov. 9 7:00 ET Eastern Kentucky 73, Liberty 65

Nov. 19 Eastern Kentucky 63, William & Mary 44 4:30 ETLehigh 90, Liberty 80

Nov. 7 9:00 ETNov. 9 9:00 ET Nov. 20 Lehigh 76, Eastern Kentucky 51 2:30 ET

William & Mary 65, Liberty 64

Nov. 9 8:00 ETNov. 18 Duquesne 97, UDC 81 6:00 ET

Valparaiso 62, Akron 59

Nov. 7 8:00 ET Nov. 19 Duquesne 81, Akron 76 6:00 ETNov. 9 7:00 ET Valparaiso 79 IU-Kokomo 48

Nov. 20 Valparaiso 84, Duquesne 68 4:30 ETUDC 87, Indiana-Kokomo 51

Nov. 12 Akron 95, Hiram 65 7:00 ET

No. 18 TEXAS A&M7:00 ET

MISSISSIPPI ST. 69-60

MISSISSIPPI STATEMISSISSIPPI STATE 67-57

ST. JOHN'S9:00 ET

No. 16 ARIZONA 81-72

No. 16 ARIZONAST. JOHN'S

No. 18 TEXAS A&M 58-57

No. 18 TEXAS A&M

St. John's 74, William & Mary 59

LYNCHBURG SUBREGIONAL

Vines Center - Lynchburg, Va.

St. John's 78, Lehigh 73

McKale Center - Tucson, Ariz.

20112K SPORTS CLASSIC

benefiting Coaches vs. CancerAll Times Eastern

Visit 2KSportsClassic.com for more informationThe Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com

CHAMPIONSHIP ROUNDSMadison Square Garden - New York, N.Y.

4:30 ET

NOVEMBER 17

SUBREGIONAL ROUNDS

Carnesecca Arena - Queens, N.Y.

TUCSON REGIONAL

REGIONAL ROUNDS

No. 16 Arizona 67, Duquesne 59No. 16 Arizona 73, Valparaiso 64

QUEENS REGIONAL

John A. Rhodes Arena - Akron, Ohio

VALPARAISO SUBREGIONAL

Humphrey Coliseum - Starkville, Miss.

COLLEGE STATION REGIONAL

Reed Arena - College Station, Texas

NOVEMBER 18

Athletics-Recreation Center - Valparaiso, Ind.

6:30 ET

CHAMPIONSHIP ROUNDS

Mississippi St. 76, Eastern Kentucky 66Akron 68, Mississippi State 58

STARKVILLE REGIONAL

No. 19 Texas A&M 81, Liberty 59

AKRON SUBREGIONAL


Event History

2011 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER

Queens Regional November 9St. John’s 78, Lehigh 73November 7St. John’s 74, William & Mary 59

Tucson RegionalNovember 9#16 Arizona 67, Duquesne 59November 7#16 Arizona 73, Valparaiso 64

College Station Regional November 9#19 Texas A&M 81, Liberty 59

Starkville Regional November 9Akron 68, Mississippi State 58November 7Mississippi State 76, Eastern Kentucky 66

November 18Championship GameMississippi State 67, #16 Arizona 57Consolation Game#18 Texas A&M 58, St. John’s 57

2011 All-Tournament Team Presented by Toyota Arnett Moultrie (Mississippi St.) - MVP presented by American Airlines

Nurideen Lindsey (St. John’s)Kourtney Roberson (Texas A&M)

Jesse Perry (Arizona)Dee Bost (Mississippi St.)

November 17SemifinalsMississippi State 69, #18 Texas A&M 60#16 Arizona 81, St. John’s 72

Championship Rounds

Lynchburg SubregionalNovember 20Lehigh 76, Eastern Kentucky 51William & Mary 65, Liberty 64November 19Eastern Kentucy 63, William & Mary 44Lehigh 90, Liberty 80November 18Lehigh 82, William & Mary 57Eastern Kentucky 73, Liberty 65

Valparaiso SubregionalNovember 20Valparaiso 84, Duquesne 68UDC 87, Indiana-Kokomo 48November 19Louisiana Tech 81, Akron 76Valparaiso 79, Indiana-Kokomo 48November 18Duquesne 97, UDC 81Valparaiso 62, Akron 59

Akron SubregionalNovember 12Akron 95, Hiram 65

Mississippi State accepts the Championship Trophy after defeating Arizona at Madison

Square Garden.

Regional Rounds


Event History


Pittsburgh Regional November 10#4 Pittsburgh 97, Illinois-Chicago 54November 8#4 Pittsburgh 83, Rhode Island 75

Austin RegionalNovember 10#25 Texas 89, Louisiana Tech 58November 8#25 Texas 83, Navy 52

College Park Regional November 10Maryland 75, Charleston 74November 8Maryland 105, Seattle 76

Champaign Regional November 10#16 Illinois 79, UC Irvine 63November 8#16 Illinois 84, Toledo 45

November 19Championship Game#4 Pittsburgh 68, #22 Texas 66Consolation Game#16 Illinois 80, Maryland 76

2010 All-Tournament Team Presented by Toyota

Ashton Gibbs (Pittsburgh) - MVP presented by American AirlinesJordan Williams (Maryland)Demetri McCamey (Illinois)

Jordan Hamilton (Texas)Travon Woodall (Pittsburgh)

November 18Semifinals #4 Pittsburgh 79, Maryland 70#22 Texas 90, #16 Illinois 84 (OT)

Championship Rounds

Toledo SubregionalNovember 21Illinois-Chicago 74, Rhode Island 68Charleston 64, Toledo 51November 20Charleston 78, Illinois-Chicago 66Rhode Island 76, Toledo 65November 19Rhode Island 76, Charleston 66Illinois-Chicago 57, Toledo 51

Irvine SubregionalNovember 21Seattle 75, Navy 70Louisiana Tech 76, UC Irvine 72November 20Louisiana Tech 80, Navy 65UC Irvine 85, Seattle 77November 19Louisiana Tech 85, Seattle 72UC Irvine 75, Navy 60

Regional Rounds

Tournament MVP Ashton Gibbs drives to the basket during Championship

Round game action.


Event History


Syracuse Regional November 11#25 Syracuse 100, Robert Morris 60November 9#25 Syracuse 75, Albany 43

Chapel Hill RegionalNovember 11#4 North Carolina 89, NC Central 42 November 9#4 North Carolina 88, FIU 72

Columbus Regional November 12#17 Ohio State 72, James Madison 44November 9#17 Ohio State 100, Alcorn State 60

Berkeley Regional November 11#12 California 95, Detroit 61November 9#12 California 75, Murray State 70

November 20Championship Game#24 Syracuse 87, #4 North Carolina 71Consolation Game#15 Ohio State 76, #12 California 70

2009 All-Tournament Team Presented by Sports Illustrated

Wes Johnson (Syracuse) - MVP presented by American AirlinesJerome Randle (California)

Evan Turner (Ohio State)Marcus Ginyard (North Carolina)

Andy Rautins (Syracuse)

November 19Semifinals #24 Syracuse 95, #12 California 73 #4 North Carolina 77, #15 Ohio State 73

Championship Rounds Regional Rounds

Albany SubregionalNovember 22Detroit 79, Alcorn State 59Albany 71, Robert Morris 66November 21Robert Morris 107, Alcorn State 76Detroit 66, Albany 54November 20Detroit 71, Robert Morris 59Albany 71, Alcorn State 55

Miami SubregionalNovember 23James Madison 79, NC Central 66Murray State 84, FIU 71November 22James Madison 81, FIU 68Murray State 84, NC Central 61November 20Murray State 71, James Madison 43FIU 83, NC Central 73

Tournament MVP Wes Johnson dunks during Championship Round game action.



Durham Regional November 11#5 Duke 97, Georgia Southern 54Houston 76, Presbyterian 57 November 10#5 Duke 80, Presbyterian 49 Georgia Southern 65, Houston 63

Carbondale RegionalNovember 12Southern Illinois 80, Massachusetts 73 November 11Southern Illinois 66, California (Pa.) 52Massachusetts 90, Arkansas-Monticello 71

Los Angeles Regional November 13#4 UCLA 64, Miami (Ohio) 59Weber State 78, Prairie View A&M 68 November 12#4 UCLA 82, Prairie View A&M 58 Miami (Ohio) 70, Weber State 66

Ann Arbor Regional November 12Michigan 76, Northeastern 56IUPUI 65, Michigan Tech 51 November 11Michigan 77, Michigan Tech 55 Northeastern 73, IUPUI 60

November 21Championship Game#5 Duke 71, Michigan 56Consolation Game#4 UCLA 77, Southern Illinois 60


Kyle Singler (Duke) - MVP presented by American AirlinesKevin Dillard (Southern Illinois)

Darren Collison (UCLA)Manny Harris (Michigan)Gerald Henderson (Duke)

November 20Semifinals#5 Duke 83, Southern Illinois 58 Michigan 55, #4 UCLA 52


Tournament MVP Kyle Singler shoots during Championship Round game action.

Event History


2007 2K SPORTS COLLEGE HOOPS CLASSIC BENEFITING COACHES VS. CANCER

Lexington Regional November 7Gardner-Webb 84, #20 Kentucky 68Central Arkansas 69, Alabama A&M 59November 6#20 Kentucky 67, Central Arkansas 40 Gardner-Webb 69, Alabama A&M 55

Memphis RegionalNovember 6#3 Memphis 80, Richmond 63 Tennessee-Martin 66, Maine 62November 5#3 Memphis 102, Tennessee-Martin 71Richmond 44, Maine 42

Norman Regional November 9Oklahoma 80, Denver 50San Francisco 87, East Central Oklahoma 70 November 8Oklahoma 71, San Francisco 55Denver 76, East Central Oklahoma 75

Storrs Regional November 8Connecticut 82, Buffalo 57Morgan State 77, Ohio Valley 66November 7Connecticut 69, Morgan State 65 Buffalo 89, Ohio Valley 82

November 16Championship Game#3 Memphis 81, Connecticut 70Consolation GameOklahoma 69, Gardner-Webb 55


Chris Douglas-Roberts (Memphis) - MVP presented by American AirlinesA.J. Price (Connecticut)Blake Griffin (Oklahoma)

Grayson Flittner (Gardner-Webb)Derrick Rose (Memphis)

November 15Semifinals#3 Memphis 63, Oklahoma 53 Connecticut 78, Gardner-Webb 66


Tournament MVP Chris Douglas-Roberts drives to the basket against Oklahoma.

Event History


2006 2K SPORTS COLLEGE HOOPS CLASSIC BENEFITING COACHES VS. CANCER

Austin Regional November 10St. Bonaventure 68, Alcorn State 59Texas 92, Chicago State 66 November 9Chicago State 98, St. Bonaventure 95 Texas 103, Alcorn State 44

East Lansing RegionalNovember 9Central Michigan 71, Brown 58 Michigan State 86, Youngstown State 61November 8Youngstown State 74, Central Michigan 50Michigan State 45, Brown 34

New York Regional November 11Loyola 65, North Florida 50St. John’s 72, Navy 49 November 10Navy 73, Loyola 61 St. John’s 74, North Florida 53

College Park Regional November 8Hampton 74, New Orleans 73Maryland 81, Vermont 63 November 7Vermont 82, New Orleans 65 Maryland 102, Hampton 75

November 17Championship GameMaryland 62, Michigan State 60Consolation GameTexas 77, St. John’s 76

2006 All-Tournament Team Presented by The Hartford

D.J. Strawberry (Maryland) - MVP presented by The HartfordKevin Durant (Texas)

Drew Neitzel (Michigan State)Avery Patterson (St. John’s)

James Gist (Maryland)

November 16SemifinalsMaryland 92, St. John’s 60 Michigan State 63, #18 Texas 61


Tournament MVP D.J. Strawberry dunks in the Championship Game.

Event History


2003 - Coaches vs. Cancer ClassicMadison Square Garden November 13-14, 2003#21 Wake 85, Memphis 76#23 Marquette 52, St. John’s 45#22 Pittsburgh 71, Alabama 62#18 Saint Joseph’s 73, #10 Gonzaga 66

2002 - AT&T Wireless Coaches vs. Cancer ClassicMadison Square GardenNovember 14-15, 2002Memphis 70, Syracuse 63#8 Alabama 68, #3 Oklahoma 62#18 Marquette 73, Villanova 61#4 Texas 77, #16 Georgia 71

2001 - IKON Classic benefiting Coaches vs. CancerMadison Square GardenNovember 8-9, 2001Championship GameArizona 75, #6 Florida 71Consolation Game#2 Maryland 82, #16 Temple 74Semifinals#6 Florida 72, #16 Temple 64Arizona 71, #2 Maryland 67

Players of the GameTaron Downey (Wake Forest)

Travis Diener (Marquette)Carl Krauser (Pittsburgh)

Jameer Nelson (Saint Joseph’s)

Players of the GameJeremy Hunt (Memphis)Mo Williams (Alabama)

Dwyane Wade (Marquette)TJ Ford (Texas)

All-Tournament TeamJason Gardner (Arizona) - MVP

Will Bynum (Arizona)Brett Nelson (Florida)Lynn Greer (Temple)

Juan Dixon (Maryland)

All-Tournament TeamHakim Warrick (Syracuse) - MVP

Gerry McNamara (Syracuse)Rodney Carney (Memphis)

Lawrence Roberts (Mississippi State)Daniel Kickert (Saint Mary’s)

2004 - Coaches vs. Cancer ClassicMadison Square GardenNovember 18-19, 2004#6 Syracuse 77, #24 Memphis 62#12 Mississippi State 67, Saint Mary’s 54#24 Memphis 81, Saint Mary’s 66#6 Syracuse 71, #12 Mississippi State 58

Hanes Beefy-T All-Tournament TeamTaurean Green (Florida) - MVP presented by Hanes Beefy-T

Al Horford (Florida)Gerry McNamara (Syracuse)

Trent Strickland (Wake Forest)Jarrius Jackson (Texas Tech)

2005 - 2K Sports College Hoops Classic benefiting Coaches vs. Cancer ClassicMadison Square GardenNovember 17-18, 2005Championship GameFlorida 75, #16 Syracuse 70Consolation Game#18 Wake Forest 78, Texas Tech 73SemifinalsFlorida 77, #18 Wake Forest 72 (2OT)#16 Syracuse81, Texas Tech 46

Event History


1999 - Coaches vs. Cancer ClassicMadison Square GardenNovember 11-12, 1999Championship Game#13 Stanford 72, Iowa 58Consolation Game#1 Connecticut 71, #10 Duke 66 Semifinals#13 Stanford 80, #10 Duke 79 (OT)Iowa 70, #1 Connecticut 68

All-Tournament TeamJaron Collins (Stanford) - MVP

Jacob Jaacks (Iowa)Jason Collins (Stanford)

Kevin Freeman (Connecticut)Chris Carawell (Duke)

1998 - Coaches vs. Cancer ClassicMadison Square GardenNovember 10-11, 1998Championship Game#7 Temple 59, Wake Forest 48Consolation GameIllinois 65, Georgetown 50SemifinalsWake Forest 75, Illinois 73 (OT)#7 Temple 65, Georgetown 49

All-Tournament TeamLamont Barnes (Temple) - MVPRobert O’Kelley (Wake Forest)

Corey Bradford (Illinois)Quincy Wadley (Temple)

Anthony Perry (Georgetown)

1997 - Coaches vs. Cancer ClassicContinental Airlines ArenaNovember 11-12, 1997Championship GamePrinceton 38, N.C. State 36Consolation Game#19 Georgia 89, #22 Texas 87SemifinalsN.C. State 47, #19 Georgia 45Princeton 62, #22 Texas 56

All-Tournament TeamBrian Earl (Princeton) - MVP

Luke Axtell (Texas)Kenny Inge (NC State)

Steve Goodrich (Princeton)Ray Harrison (Georgia)

1996 - Atlantic City ShootoutAtlantic City Convention Center December 7, 1996Temple 76, Georgia Tech 58St. Joseph's 67, Tulsa 64

1995 - Atlantic City ShootoutAtlantic City Convention Center December 9, 1995Penn State 88, Penn 61LaSalle 68, Marquette 65

2000 - Coaches vs. Cancer ClassicMadison Square GardenNovember 9-10, 2000Championship Game#7 Kansas 82, St. John's 74Consolation Game#17 UCLA 97, #12 Kentucky 92Semifinals#7 Kansas 99, #17 UCLA 98St. John's 62, #12 Kentucky 61

All-Tournament TeamKenny Gregory (Kansas) - MVP

Omar Cook (St. John’s)Keith Bogans (Kentucky)

Drew Gooden (Kansas)Earl Watson (UCLA)

Event History


Basketball Demographics

MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES

THAN THE AVERAGE U.S. ADULT.

To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.

Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM

182199186

Automotive Aftermarket

Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year

136155151156

Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week

149160145

Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily

150162179

Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release

151170147

Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+

239192

Household Appliances & Furnishings Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year

169151

152

Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used

156189177

Men’s Apparel & Sports Apparel

Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year

183156229151

Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month

162152149

151

Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month

166166

Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year

192223192

CATEGORY PRODUCT INDEX


Event Demographics

MALE 75%FEMALE 25% AGE 21.5% of Men are 18-34 yrs old 36.6% of Men are 18-49 yrs old 32.2% of Men are 25-54 yrs old 47.5% of Adults are 18-49 yrs old

EDUCATION 74% are college graduates or have attended college 13% have a high school diploma 13% have attended some high school

TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week

EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week

CAR OR TRUCK 75% own a car or truckHOME OWNERS 46% own their home FAMILY 54% do not have any children 35% have 1-3 children


Madison Square Garden

“THE GARDEN”

“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as

THE WORLD’S MOST FAMOUS ARENA.”

“It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!”

“The Garden is more than a building. The history is so rich, and people want to be a part of that history.”

- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane

“Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.”

On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.


Television ExposureChampionship Rounds - NYC

Minutes of exposure for floor decals, backboard supportdecals, chairbacks and basket arm signage

Reese’s courtside LED signage during Championship Rounds at Madison Square Garden.

Date Game Network Timing

11/17/2011 Texas A&M vs. Mississippi State ESPN2 4:01

11/17/2011 St. John’s vs. Arizona ESPN2 4:42

11/18/2011 St. John’s vs. Texas A&M ESPN2 5:02

11/18/2011 Mississippi State vs. Arizona ESPN2 5:31

Totals: 19:16

Amount of time in excess of contract: 3:16

Date Game Network Timing

11/17/2011 Texas A&M vs. Mississippi State ESPN2 46:49

11/17/2011 St. John’s vs. Arizona ESPN2 45:26

11/18/2011 St. John’s vs. Texas A&M ESPN2 40:05

11/18/2011 Mississippi State vs. Arizona ESPN2 44:14

Totals: 2:56:34

Minutes of unobstructed exposure on the court decals

Minutes of unobstructed exposure on the courtside signage


Television Exposure

Reese’s courtside LED signage


Television Exposure

Reese’s courtside LED signage and decal which was displayed

above the foul line on both ends of the court during Championship

Rounds.


Television Exposure

IN-GAME ENHANCEMENTS


Commercial Units

Date Game Network Airtime (EST)

11/07/2011 St. John’s vs. William & Mary 7:10 pm

11/07/2011 St. John’s vs. William & Mary 8:09 pm

11/07/2011 Arizona vs. Valparaiso 9:13 pm

11/07/2011 Arizona vs. Valparaiso 10:17 pm

11/09/2011 Mississippi State vs. Akron 7:10 pm

11/09/2011 Mississippi State vs. Akron 8:01 pm

11/09/2011 Arizona vs. Duquesne * 9:40 pm

11/09/2011 Arizona vs. Duquesne 10:27 pm

Regional Rounds Commercial Units (HUPC0019000H)

:15 Commercial Spots: 8

Date Game Network Airtime (EST)

11/17/2011 Texas A&M vs. Mississippi State 7:13 pm

11/17/2011 Texas A&M vs. Mississippi State 8:30 pm

11/17/2011 St. John’s vs. Arizona 9:43 pm

11/17/2011 St. John’s vs. Arizona 10:59 pm

11/18/2011 St. John’s vs. Texas A&M 4:43 pm

11/18/2011 St. John’s vs. Texas A&M 5:39 pm

11/18/2011 Mississippi State vs. Arizona 7:12 pm

11/18/2011 Mississippi State vs. Arizona 8:22 pm

Championship Rounds Commercial Units (HUPC0019000H)

:15 Commercial Spots: 8

*Game was originally scheduled to air on ESPNU but was moved to ESPN2.


Supplemental Exposure

TELEVISION- The 2K Sports Classic was featured in ESPN’s promotional spots and on ESPN’s early-season tournament preview show.- National, regional, and local sports highlights shows.- Local news network sports coverage.

RADIO- Championship Round coaches participated in interviews on WFAN Radio and ESPN Radio New York.

NATIONAL TELECONFERENCE- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.

SOCIAL MEDIA- The 2K Sports Classic Facebook page and Twitter page continue to grow. In 2011, a blog with unique content was added to drive traffic to the Facebook page and a “Biggest Fan Contest” was hosted on the Facebook page and promoted on Twitter.

ESPN’s Dick Vitale and Dan Shulman live during Semifinal Round action at Madison Square Garden.


On-Site Exposure

7TH AND 8TH AVENUE MARQUEES AND BANNER

Beginning one month prior to the Event, Reese’s mentions appeared on the 7th and 8th Avenue Marquees 3 times per hour, 18 hours a day, totalling approximately

1,700,000 daily impressions.


On-Site Exposure

SCOREBOARD MENTIONS AND PA ANNOUNCEMENTS

Reese’s :15 commercial and logos appear on the Gardenvision center hung scoreboard and endboard LED ribbons during PA Announcements and Promotions.


On-Site Exposure

The loudest fans in the arena received Reese’s T-shirts

thrown to the crowd during time-outs.


Pre-Game Hospitality

PRE-GAME HOSPITALITY RECEPTION

The Pre-Game Hospitality Reception was held at Madison Square Garden’s Club Bar and Grill prior to the start of the games each night.


Pre-Game Hospitality

Sponsor “Thank You” placard displayed at the entrance of the

Club Bar and Grill (right).


Press Coverage As the nation’s premier early-season college basketball event, the 2K Sports Classic annually receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in New York, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located.

In 2011, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the 2K Sports Classic was featured in articles in, but not limited to, the following media:

- USA Today - New York Times - Pittsburgh Post-Gazette

- SI.com - New York Daily News - Pittsburgh Tribune-Review

- ESPN.com - New York Post - San Antonio Express-News

- ESPN, The Magazine - Newsday - Akron Beacon Journal

- FoxSports.com - Newark Star-Ledger - Jackson (Miss.) Clarion Ledger

- CBSSports.com - ESPNNY.com - Northwest Times (Indiana)

- NBCSports.com - Arizona Daily Star - Tucson Citizen

- The Sporting News - Cleveland Plain Dealer - Virginia Gazette

- Yahoo.com - Dallas Morning News - SNY.com

- AOLFanhouse.com - Louisville Courier Journal

In all, over 150 reporters and photographers representing more than 70 media outlets were issued credentials to the Championship Rounds of the 2011 2K Sports Classic.

The 2K Sports logo appeared on the press backdrop in

the media room at Madison Square Garden.

2k sports classic

Documents

game television exposure

espn2 total

televised game

espnu total

game of unobstructed

media exposure

exposure promotions

arena exposure