2nd annual media relations summer camp
DESCRIPTION
Mohawk College and the Hamilton Spectator hosted the 2nd annual Media Relations Summer Camp in July 2009 for nonprofits, community groups and social entrepreneurs. The free, two-day camp helped community builders pitch better stories to the press. After an overview of media relations on day one at Mohawk and coaching by a team of counsellors with PR and marketing expertise, the campers went to the Spectator to meet, greet and pitch a panel of reporters, editors and columnists and get a newsroom tour.TRANSCRIPT
Agenda
9:10 a.m. WelcomeMeet your counsellorsMeet your fellow campers
9:30 a.m. Media Relations 101 primer
10:30 a.m. Break10:30 a.m. Break
10:40 a.m. Small group discussions with counsellors
Noon Lunch courtesy of the Hamilton Community FoundationNoon Lunch courtesy of the Hamilton Community Foundation
1 p.m. Practicing and polishing our pitches to a panel of counsellors
2:30 p.m. Case studies from your fellow campersSuccess storiesNot-so-successful stories
3:15 p.m. Prep for Day 2 at the Spectator
There are two things people want more than sex and money ... recognition more than sex and money ... recognition and praise.-- Mary Kay Ash
-- Dizzie Dean
New initiativeNew initiativeBuilt around studentsPartnershipsPartnerships
Jay RobbDirector of Media Relations, Internal Director of Media Relations, Internal Communications, Community Projects and Special EventsMohawk College of Applied Arts & TechnologyMohawk College of Applied Arts & Technology905.575.1212 ext. [email protected]
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