2nd Summit of the Global Partnership to

End Violence Against Women in Brasilia

2nd Summit of the Global Partnership to

End Violence Against Women in Brasilia

November 26th to 29th, 2012November 26th to 29th, 2012

Innovation as Leadership

Innovation as Leadership

Advocacy viral campaigns to end violence against women“Click: Love does not hurt”“The Digital Generation

against Gender Violence!”

Advocacy viral campaigns to end violence against women“Click: Love does not hurt”“The Digital Generation

against Gender Violence!”

Variety of ICTs Variety of ICTs • Webs: “Mujeres en Igualdad”:01/08/12

www.mujeresenigualdad.org.ar - visits: 53944; pages: 181243; hits: 477939 (January – August 2012)

• “Violencia Nunca”–11/28-12/27/2011 www.violencianunca.org.ar; 120.832 persons accessed site, 229 comments;

• “Amor adolescente”: 2208 views/208 comments www.amoradolescente.org.ar;

• Webs: “Mujeres en Igualdad”:01/08/12 www.mujeresenigualdad.org.ar - visits: 53944; pages: 181243; hits: 477939 (January – August 2012)

• “Violencia Nunca”–11/28-12/27/2011 www.violencianunca.org.ar; 120.832 persons accessed site, 229 comments;

• “Amor adolescente”: 2208 views/208 comments www.amoradolescente.org.ar;

Social networks and mass media

Social networks and mass media

• Facebook - Violencia nunca – 3921 “I like”;- Fundacion Mujeres en Igualdad- 3383

friends;• Twitter - @violenciaNUNCA - 904 followers;

1325 following; 762 tweets;• Listserv mujeresenigualdad@tau.org.ar

about 2.000 users.• MEDIA COVERAGE in12- month period. 350 interviews in newspapers, radio,

TV

• Facebook - Violencia nunca – 3921 “I like”;- Fundacion Mujeres en Igualdad- 3383

friends;• Twitter - @violenciaNUNCA - 904 followers;

1325 following; 762 tweets;• Listserv mujeresenigualdad@tau.org.ar

about 2.000 users.• MEDIA COVERAGE in12- month period. 350 interviews in newspapers, radio,

TV

Contest “Love never hurts” for high-school

students

Contest “Love never hurts” for high-school

students Awards during Breakfast Canada

Embassy Awards during Breakfast Canada

Embassy

Documentary “Click: love doesn’t hurt”: Documentary “Click: love doesn’t hurt”:

• http://www.youtube.com/watch?v=MvHzxe09KLI&feature=plcp

• http://www.youtube.com/watch?v=h_uGUeeyRQw

• a. an elite University high school: b. a shanty town; c. urban tribes (Emo/goth); d. middle class suburban

• 19 provincial schools

• http://www.youtube.com/watch?v=MvHzxe09KLI&feature=plcp

• http://www.youtube.com/watch?v=h_uGUeeyRQw

• a. an elite University high school: b. a shanty town; c. urban tribes (Emo/goth); d. middle class suburban

• 19 provincial schools

Decalogue against Dating Violence Decalogue against Dating Violence

Because I have the right to a life with no gender violence, I need:1. Not to be battered, shouted at, threatened; 2. Not to be discriminated for racial, socio-economical, religious, age, physical look reasons; 3. Not to be limited in my freedom, forcing me to do things I do not want; not to be looked down upon or devalued for being a woman; 4. Not to be paid less for same chores boys do; 5. Not to be limited in my full development; 6. Not to be abased each time I start to talk through jokes or rude compliments; 7. Not to have access to sexual information I need to prepare for a pleasant sex life; 8. Not to be deprived of my rights. 9. Not to be humbled for being a woman 10. When I say NO, it is NO!; I do not want to be harassed or sexually abused, to suffer unwanted emotions or caresses

• Stickers• Stickers

Magazine “Mujeres en política”

Magazine “Mujeres en política”

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PUBLIC CAMPAIGNSPUBLIC CAMPAIGNS• Internet Global Campaign and Festival “A world

against Trafficking”, 09/23/2010 http://www.youtube.com/watch?v=MxWVH6oik-Y

http://www.youtube.com/watch?v=kSfqHWIBQIk

• “The Blood Rivers of Femicide”, 11/25/2012 : Installation at the Obelisk of Buenos Aires City, by MEI and IPLIDO/UTHGRA http://www.youtube.com/watchv=ZNd0I25_KGc&feature=youtu.be

• Internet Global Campaign and Festival “A world against Trafficking”, 09/23/2010 http://www.youtube.com/watch?v=MxWVH6oik-Y

http://www.youtube.com/watch?v=kSfqHWIBQIk

• “The Blood Rivers of Femicide”, 11/25/2012 : Installation at the Obelisk of Buenos Aires City, by MEI and IPLIDO/UTHGRA http://www.youtube.com/watchv=ZNd0I25_KGc&feature=youtu.be

For a Gendered Justice For a Gendered Justice

11/23/201211/23/2012 Campaign 16 Days of Activism for No Violence

Against Women

Campaign 16 Days of Activism for No Violence

Against Women

WHY A GENDERED JUSTICE?

WHY A GENDERED JUSTICE?

• Something does not work• More than 400 femicides in 18 months• Countless rapes of girls and women• More than 700 trafficking victims rescued• How many convictions?• What would you demand from the judges?• Upload your answer to Facebook with a photo

of your group, interlaced by bras, those that oppress, cheat or hold. Do it in front of your local legislature.

• Something does not work• More than 400 femicides in 18 months• Countless rapes of girls and women• More than 700 trafficking victims rescued• How many convictions?• What would you demand from the judges?• Upload your answer to Facebook with a photo

of your group, interlaced by bras, those that oppress, cheat or hold. Do it in front of your local legislature.

November 25 through December 10, on www.violencianunca.org.ar.facebook

November 25 through December 10, on www.violencianunca.org.ar.facebook

3 Spots: 1. Hacé click: El Amor No Duele; 2. La Trata Atrapa; 3. Hay vida después de la violencia

3 Spots: 1. Hacé click: El Amor No Duele; 2. La Trata Atrapa; 3. Hay vida después de la violencia

Digital course “Tools for assistance and prevention of

gender violence ”

Digital course “Tools for assistance and prevention of

gender violence ” • 217 women and men enrolled:

teachers /public officials/NGOs from Buenos Aires City and provinces: Buenos Aires, Córdoba, Chaco, Jujuy, Neuquén, Río Negro, San Luis, Santa Fe, Santiago del Estero and from Canada, Colombia, El Salvador, Honduras, Nicaragua, Perú, Uruguay, USA, Venezuela.

• 5 Video-Conferences, followed with On-line and written Forums

• 217 women and men enrolled: teachers /public officials/NGOs from Buenos Aires City and provinces: Buenos Aires, Córdoba, Chaco, Jujuy, Neuquén, Río Negro, San Luis, Santa Fe, Santiago del Estero and from Canada, Colombia, El Salvador, Honduras, Nicaragua, Perú, Uruguay, USA, Venezuela.

• 5 Video-Conferences, followed with On-line and written Forums

Audiovisual instructions for emergencies

Audiovisual instructions for emergencies

• Advice on GBV cases: violencianunca@gmail.com. Access to justice questions answered by a specialized lawyer;

• Advice for GBV emergencies: PowerPoint http://www.youtube.com/watch?v=yKLD0g4ZJvw (viewed by 1725 persons)

• Digital Handbook: RESOURCES against GBV: it includes addresses, telephones and hours of Assistance Centers throughout the

country: http://www.mujeresenigualdad.org.ar/Novedades_guia.html

• Advice on GBV cases: violencianunca@gmail.com. Access to justice questions answered by a specialized lawyer;

• Advice for GBV emergencies: PowerPoint http://www.youtube.com/watch?v=yKLD0g4ZJvw (viewed by 1725 persons)

• Digital Handbook: RESOURCES against GBV: it includes addresses, telephones and hours of Assistance Centers throughout the

country: http://www.mujeresenigualdad.org.ar/Novedades_guia.html

Building alliances with communication and digital

technology companies

Building alliances with communication and digital

technology companies• Google Adwords Grant - Google for Non profits

program: campaigns of up to free 300 U$ daily or U$ 1,000 monthly for a year.

•  Corporate Social Responsibility – Air Channel TELEFE: campaign on GBV, displaying a plaque with our website address, every evening at the end of their most successful daily soap opera (154 chapters).

• 2. Shopping Mall Alto Palermo selected us a its “face” for December 23/24, 2011 night (Spots)

• Google Adwords Grant - Google for Non profits program: campaigns of up to free 300 U$ daily or U$ 1,000 monthly for a year.

•  Corporate Social Responsibility – Air Channel TELEFE: campaign on GBV, displaying a plaque with our website address, every evening at the end of their most successful daily soap opera (154 chapters).

• 2. Shopping Mall Alto Palermo selected us a its “face” for December 23/24, 2011 night (Spots)