2tons gathering releasing your unity game
TRANSCRIPT
Releasing Your Unity Game:How to Turn it into a Product
2Tons, March 2016
1
ABOUT ME
2Tons, March 2016
Game Developerat Gram Games
Developing games professionally for 3 years,
Worked on 14 titles, 6 of them in Unity.
2
AGENDA
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications
2Tons, March 2016
3
ANALYTICS
Be data-driven, critical to success
Gathering data about your game
Installations, retention, churn andgame play statistics
See what’s wrong or doesn’t work
2Tons, March 2016
4
ANALYTICS SOLUTIONS
Adjust
Upsight
PAID
Google Analytics
Flurry Analytics
FREE
2Tons, March 2016
5
ANALYTICS
Initialize
On Event Track
Send to Server
2Tons, March 2016
6
AGENDA
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications
2Tons, March 2016
7
MONETIZATION
Ad Revenue• Banner• Interstitial• Native Ads• Rewarded Video
In-App Purchases• Energy• Consumable• Vanity Items• Durable/Premium Items
2Tons, March 2016
8
AD MONETIZATION
Use Ad Mediation
AdMob or MoPub• Unity Support• 30+ supported ad networks
2Tons, March 2016
9
AD MONETIZATION
Load AdAd Request
1
2
3
Ad Networks
On Ad Load
AdMobAd
Show Ad
2Tons, March 2016
10
AGENDA
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications
2Tons, March 2016
11
LOCALIZATION
Adaptation to a region or country
Not just translation of text
Audio, texture, currency, date and time
2Tons, March 2016
12
LOCALIZATION
Localization Manager
EN“OK” = “Ok”
TR“OK” = “Tamam”
DE“OK” = “In Ordnung”
2Tons, March 2016
14
AGENDA
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications
2Tons, March 2016
15
DATA PERSISTANCE
Storing data to save state
High Score
Player Level
Last state of game
2 Options
Local file persistence
Cloud persistence
2Tons, March 2016
16
LOCAL FILE PERSISTANCE
Easier to reason
Less secure. May need encryption for sensitive information
Lost after player uninstalls the app
Suitable for basic data storage
2Tons, March 2016
17
CLOUD PERSISTENCE
More complex to integrate
Costs money
Requires internet access
Persists even though player uninstallsthe app
You have access to data
2Tons, March 2016
18
AGENDA
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications
2Tons, March 2016
19
LOCAL & REMOTE NOTIFICATIONS
Display information when game is not running
Can send reminders, campaign info etc.
Helps increase retention & engagement
Platform-specific
2Tons, March 2016
20
LOCAL NOTIFICATIONS
Scheduled by the app & delivered on same device
Usually scheduled at a later time
Unity provides iOS version, but no Android
ELAN for Android
2Tons, March 2016
22
REMOTE NOTIFICATIONS
Sent by your server, pushed to device
Unity provides iOS version, but no Android
Great control over what to send to each player
2Tons, March 2016
