Mass and Niche Market

Abstract: The theme of the issue is to contrast mass marketing and niche one.

On the virtual class(VLE), at first,I'll exhibit mass marketing.

cross Where do I go ?

I asked to Virgin Mary.She said that you had better to goSeiyu(Wal mart), Seven Eleven(7-Eleven,Inc in America), Yamada-Denki.Oh yes, I will.

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Seiyu

Seiyu The door opened widely. LOGO is red, aggressive color.

I feel it arouses purchase greed. Inside of the shop, color is brown, black, not

spoil the sight. A bit dark, silent, cozy(not warm). Clerks wears apron(uniform). Properly self service.

Seiyu The line of the eyes, high grade products, the

bottom, lower, and the most bottom, case(weight products). It's about wine. But Japanese drink reversed.

Seven Eleven

Seven Eleven With the LOGO, I feel usual. Colors are green, orange and red. Cash register equips in front of the shop. Clerks have a script to follow customers. And

have a uniform. Products arranged with function. Foods are accessible. Customers are Young Men,Y age, alone,

friends.

LABI, Yamada Denki

LABI, Yamada Denki Similarly, door is opened. LOGO uses red color. The lighting is bright, but not grow, although

LED light is sold. Product's sort is more and more.

The clerks uses aprons. Self service. Products' quantity is far, so not equipped

center table. Products classified into categories.

LABI, Yamada Denki Featured products displayed on center table.

LABI, Yamada Denki

Least expensive is left.

LABI, Yamada Denki Liquid crystal television

LABI, Yamada Denki The top of the world is GL.

To sum up for Mass Marketing

To sum up until here When I consider the hidden insights, by the

way, the piece of data exhibits the shift of Japanese retail store, and foreign capitals have penetrated.

And almost all store took LOGO to red, placed featured products to eyes located. Because it make customers excite. I suppose that stores might rise up the customer turnover rate.

Mercedes Benz Here the way is shown. Colors are white and black and taste colors,

appropriate lighting, smell of leather, classical music.

Concept classified products, featured cars are center of 1st floor( though 2nd floor, American ).

Clerks escort, efficient people, female, I don't know but formal suits, be adjusted.( Attention: including Registered Trademarks. )

Mercedes Benz

Mercedes Benz

Niche Marketing Moving on, I'd like to discuss about the niche

marketing. This topic shows two top( DIY PC shop ),

Silicon House ( electronics workshop ),tokusyu musen( Japanese Junk Shop ).

Two top

Two top The floor type was flat. And arranged products

simply. The price displayed clearly with a tag. The tag's color is red. And featured products

displayed in the show case. Along the register, Products' price displayed

clearly( M/B DDR HDD etc ) with tags only. The top is newest, bottom for sale.

Products classified by type, it accounts for the variety of type, I suppose.

Two top My first notice.

Price tag

Silicon House

Silicon House

This is a shop of electronic workshop. Shop's ceilings are bright and grow(,because

high power lamps displayed ). Personnel are refreshed, put apron(uniform). The first product that I notice is LED lamps, and

it displayed near cash register . 2nd, micro computers, these price tag is obvious,

and it did never except, Robot. Customer Alone, Old man, etc.

Silicon House Micro computers( Arduino ARM etc )

Silicon House Robot

Silicon House Kit

Junk Parts Shop I suppose it is the most niche marketing in the

world.

Junk Parts Shop Featured products displayed central display

table, eye level. And price is easy to find. And it is SW power supply( now a days we don't

use transformer. ) And left side, for sale items. A transformer,

etc. In the show window, featured products( Relay

switch etc ) displayed. Personnel wares casual.

Junk Parts Shop

Junk Parts Shop Left for sale

To Sum Up Later.

The associated with the price comparison Website

The associated with the price comparison Website

Internet changes the retails, warehouses, and logistics.

Now turn to topics, focus to Nakai shop, etc. First I think IT revolution changes the retails. In detail, small, no floor space retailers can

mass marketing with IT, if they have a warehouse.

For example, this shop which was wholesaler has no floor space but has a warehouse.

So the shop can sell home appliances widely to store these in that.

The associated with the price comparison Website

Second, recently logistics installs home appliance instead of a shop.

For example, actually there are some services to set home appliance to home.

To sum up, some small retailers can grow up if affiliate and logistics are good.

I noticed this the hypothesis. In this store, rapidly, personnel follow cheerfully

with work clothes.

The associated with the price comparison Website

The associated with the price comparison Website

Gallery

Figure Shop Moving on, figure shop. The ceiling is bright, grow. I think I've not been

to drop in the site, but many classified figures are.

Employees in this store ware an apron(uniform).Never call out.

All products are delicate, accurate and the colors are intended to be attractive. I suppose.

Figure Shop And the first product I notice is center, featured

robot figures. Eye level's figure is latest, bottom is for sale.

Customers are young friends or alone, and they have a purpose I suppose.

Conclusion I missed before is that any shop displays latest

products on eyes' position, for sale on bottom. And it is my biggest surprise. And opportunities hidden in plain sight I

suppose are two points. First featured products are found just in front of

my eyes. Second, to ask the employee, product which

satisfies my purpose can find.

Conclusion But my insights were two. First, in figures Japanese cartoons include. With regard to cartoons, an author's property is

huge( of course 1/20 to 1/100 for Mr gates ). The rumor is famous, but to see the attractive, sophiscated figure, I think how much value the figures have ?

Conclusion Second, Along the shops which are famous in

the price compare site, Art galleries exist.The same thing is observed in the mall, etc.But it might reveal links between art and service?

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