3-0 marketing application preview - the marketing concept · 3-0 marketing application preview...
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![Page 1: 3-0 Marketing application preview - The Marketing Concept · 3-0 Marketing application preview Author: Stephen Fanning Created Date: 10/2/2018 11:48:37 AM](https://reader035.vdocument.in/reader035/viewer/2022070822/5f25b41a9ae0726c954d55ab/html5/thumbnails/1.jpg)
Marketing application[preview]
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Now that we have studied the philosophy & theory
sections we need to apply our knowledge
Good idea
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www.themarketingconcept.com © Dr. Stephen Fanning
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www.themarketingconcept.com © Dr. Stephen Fanning
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www.themarketingconcept.com © Dr. Stephen Fanning
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www.themarketingconcept.com © Dr. Stephen Fanning
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In section 3 we will integrate 2 contemporary ‘ideas’design thinking and blue ocean thinking
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empathise define ideate prototype test
A design thinking approach5 interactive tasks
![Page 9: 3-0 Marketing application preview - The Marketing Concept · 3-0 Marketing application preview Author: Stephen Fanning Created Date: 10/2/2018 11:48:37 AM](https://reader035.vdocument.in/reader035/viewer/2022070822/5f25b41a9ae0726c954d55ab/html5/thumbnails/9.jpg)
empathise define ideate prototype test
A design thinking approach5 interactive tasks
Empathise: this is about understanding, through asking, listening, & observing what
are the needs of the people I am designing this product for Define: this is about defining the problem from the perspective of the recipient
Ideate: this is about brainstorming and creating a mind map of all ideas
Prototype: this is about designing and creating a prototype that can be tested to
provide feedback Test: this is about returning to the target market and testing the product to
gain feedback and feedforward
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A blue ocean thinking approach
Challenges marketing practitioners to seek out uncontested markets and avoid crowded markets
[+ purple and red oceans]
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Design ThinkingBlue Ocean Thinking
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Strategic marketing
Plan
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Tactical Marketing Action
Plans
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Marketing Audit[COMP]
Articulate position
Marketingplan
Marketingaction plans
Corrective actions
Organisation’sphilosophy
Organisation’sobjectives priorities &
budget
EVALUATE
IMPLEMENT
ANALYSE
DESIGN
1
Evaluateperformance
Analysedata
Implementaction plans
COLLECT
DEVELOP
Businessplans