3-0 marketing strategy preview [short version]...2019/09/03 · strategic marketing plan tactical...
TRANSCRIPT
Marketing strategy[section preview]
www.themarketingconcept.com © Dr. Stephen Fanning Chateau du Clos de Vougeot – the home of wine marketing
‘the art of the general’‘strategos’
When you think of Michelangelo you must think strategy
Best satisfy the customer – Best satisfy the organisation
Do everything to achieve the goal
the 3X3 structure of themarketingconcept [e-book]
We will preview section 3 [application]
Collect & Analyse
Implement & Evaluate
The business-marketing planning processfrom strategy to tactics
Design & Develop
www.themarketingconcept.com © Dr. Stephen Fanning
Strategic Business Plan
Strategic Marketing Plan
Tactical Marketing Action Plans