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    Topics to Explore

    1. Classical Conditioning

    2. Operant Conditioning

    3. Motivation

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    Part 1Classical Conditioning

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    Learning: Relatively permanent change in behavior due to

    experience

    Does NOT include temporary changes due to disease,

    injury, maturation, injury, or drugs, since these do NOT

    qualify as learning

    Reinforcement: Any event that changes the probability that a

    response will recur

    Response: Any identifiable behavior

    - Internal: Faster heartbeat

    - Observable: Eating, scratching

    Learning: Some Terms

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    Classical conditioning: acquiring a new response (the

    conditioned response) to a previously neutral stimulus (the

    conditioned stimulus) that reliably signals the arrival of anunconditioned stimulus.

    Ivan Pavlov: Russian physiologist who initially was studying

    digestion; first identified mechanisms of classical conditioning

    Also known as Pavlovian or Respondent Conditioning

    Classical Conditioning

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    Pavlovs Experimental Setup

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    Some Terms

    Reflex: a stimulus-response pair in which the stimulus

    automatically elicits the response

    Unconditioned stimulus (UCS):the stimulus in a reflex that

    automatically elicits a response

    Unconditioned response (UCR):the response in a reflex that

    occurs automatically after the occurrence of the unconditioned

    stimulus

    Example: physician strikes below knee with little hammer

    (unconditioned stimulus)knee jerk (unconditioned response)

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    Process of Classical Conditioning

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    Unconditioned stimulus: a stimulus that elicits a response

    without training

    Conditioned stimulus: A stimulus that elicits a response

    because it has been repeatedly paired with an unconditionedstimulus

    Unconditioned response: An innate response elicited by an

    unconditioned stimulus; usually either a reflex or an emotional

    response

    Conditioned response: Term used to refer to a reflex response

    after learning has occurred to elicit the response by a

    conditioned stimulus

    Components ofClassical Conditioning

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    There are two dif ferent s t imu l i:

    the unconditioned stimulus, which elicits the response

    reflexively, without an training [the smell of food]

    the conditioned stimulus, which can only elicit the responseafter training [the sound of the bell]

    There is only one respons e[salivation]. What the response is

    called depends on which stimulus elicited it:

    It is the unconditioned response when elicited by theunconditioned stimulus [the smell of food]

    It is the conditioned responsewhen elicited by the conditioned

    stimulus [the sound of the bell]

    More on Stimuli & Responses

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    Acquisition: acquiring a new response to the conditioned

    stimulus

    Extinction: the diminishing of the conditioned response when

    the unconditioned stimulus no longer follows the conditioned

    stimulus

    Spontaneous Recovery: a partial recovery in strength of the

    conditioned response following a break during extinctiontraining

    Principles of Classical Conditioning

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    Graphic: Acquisition & Extinction

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    Phobia: Intense, unrealistic, irrational fear of a specific situation

    or object (e.g., arachnophobia (fear of spiders; see the movie!))

    Conditioned Emotional Response(CER): Learned emotional

    reaction to a previously neutral stimulus

    Desensitization: Exposing phobic people gradually to feared

    stimuli while they stay calm and relaxed

    Classical Conditioning in Humans

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    A Little Demonstration

    See in class!

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    Part 2Operant Conditioning

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    Operant Conditioning: Learning based on the consequences of

    responding; we associate responses with their consequences

    Operant Reinforcer: Any event that follows a response and

    changes its likelihood of recurring

    Operant Conditioning(Instrumental Learning)

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    Example of Operant Conditioning

    Child says doll,

    duh, dat to get

    doll.

    On Day 1, parents

    give doll only when

    child says doll

    By Day 20, child

    only says doll to

    get doll

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    Graphic: Acquisition of Learning

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    Skinner Box(conditioning chamber)

    Apparatus

    designed to study

    operantconditioning in

    animals

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    Operant reinforcement most effectivewhen given immediately

    after a correct response

    Effectiveness of reinforcement is inversely relatedto timeelapsed after correct response occurs

    Timing of Reinforcement

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    Graphic: Effect of Delay ofReinforcement

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    Reinforcer: a stimulus that increases the probability of a prior

    response.

    Reinforcement: process by which the probability of a

    response is increased by the occurrence of a reinforcer.

    Punisher:a stimulus that decreases the probability of a prior

    response.

    Punishment:the process by which the probability of aresponse is decreased by the occurrence of a punisher.

    Types of Reinforcement

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    Types of Stimuli

    Appetitive stimulus: a stimulus that is pleasant

    Aversive stimulus:a stimulus that is unpleasant

    Positive reinforcement:reinforcement in which an appetitive

    stimulus is presented.

    Positive punishment: punishment in which an aversive

    stimulus is presented

    Negative reinforcement:reinforcement in which an aversive

    stimulus is removed

    Negative punishment: reinforcement in which an appetitive

    stimulus is removed

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    Types of Conditioning

    consequence:desirable

    (appetitive)

    undesirable

    (aversive)

    given positive reinforcement positive punishment

    taken away negative punishment negative reinforcement

    yellow increases behavior; blue decreases behavior

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    Comparison: Classical & OperantConditioning

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    Comparison: Classical & OperantConditioning, 2

    classical operant

    behavior involuntary (reflexive) voluntary (nonreflexive)

    association of events (CS & UCS) of response & reinforcer

    expectationthat CS signals arrival of

    UCS

    that behavior will be

    reinforced

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    Primary Reinforcer: Unlearned and natural; satisfies

    biological needs (e.g., food, water, sex)

    Secondary Reinforcer: Learned reinforcer (e.g., money,grades, approval, praise)

    Token Reinforcer: Tangible secondary reinforcer (e.g.,

    money, gold stars, poker chips)

    Social Reinforcer: Provided by other people (e.g.,

    learned desires for attention and approval)

    Types of Reinforcers

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    Effectiveness of Token Economy

    Tokens used to reward

    socially desirable

    behavior in a mental

    hospital ward. Tokenscould be used for

    snacks, coffee, game-

    room privileges,

    weekend passes.

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    Continuous Reinforcement: A reinforcer follows every correct

    response

    Partial Reinforcement: Reinforcers do NOT follow everyresponse

    Partial Reinforcement Effect: Responses acquired with

    partial reinforcement are very resistant to extinction

    Continuous & PartialReinforcement

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    Review: Types of Reinforcers

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    Part 3Motivation

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    Drive Reduction Theory

    Motivation:the set of internal and external factors that

    energize our behavior and direct it toward goals

    Drive reduction theory: a theory of motivation that proposes

    that our behavior is motivated to reduce drives (bodily tension

    states) created by unsatisfied bodily needs to return the bodyto a balanced state

    Need vs. Drive:

    You begin a fast: after 1 day after 1 week

    need for food some need need increases

    drive for food (hunger) some hunger hunger decreases

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    Incentive & Arousal Theories

    Incentive theory:a theory of motivation that proposes that

    our behavior is motivated by incentives, external stimuli that

    we have learned to associate with reinforcement.

    Arousal theory: a theory of motivation that proposes that

    our behavior is motivated to maintain an optimal level ofphysiological arousal.

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    Yerkes-Dodson Law

    Yerkes-Dodson law: a law describing the relationship

    between the amount of arousal and the performance quality on

    a task

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    Intrinsic & Extrinsic Motivation

    Extrinsic motivation: the desire to perform a behavior for

    external reinforcement

    Intrinsic motivation: the desire to perform a behavior for its

    own sake

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    A Little Demonstration:Sensation Seeking Scale

    See in class!

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    THE END!