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Society for Scholarly Publishing 2009 Annual MeetingMay 28, 2009
Jocelyn DawsonJournals Direct Marketing CoordinatorDuke University Press
Scholarship 2.0:Creating an Online Community
• Blog
• YouTube channel
• Duke University Press Web site
What Duke University Press is doingWhat Duke University Press is doing
© 2009 Nature Publishing Group
What Duke University Press is doingNature Network
Goals
• Build brand identity
• Communicate with readers and authors
• Promote content
• Revenue? Unsure.
Goals
blog no longer available
First Steps:boundary 2’s and Pedagogy’s Blogs
Be open.
Have realistic ideas abouthow much time
social networking requires.
Features
• Events
• Recent titles
• Authors and titlesin the news
• Book prizes
• Photos of authors atconferences
• Guest posts byauthors
Duke University Press Blog
Duke D on Facebook
Features
• Links to freecontent
• Recent titles
• Contests andprizes
• Links to newson the blog
Duke University Press on Facebook
Duke University Press on FacebookDuke University Press on Facebook
Be willing to experiment.
Think of Facebookas a newsfeed
for your community.
Duke University Press on YouTube
Features videos by authorsand DUP staff members.
Successful videos
•author Negar Mottahedehon Iranian cinema (1,396views in three months)
•acquisitions editorKen Wissoker (557 viewsin one month)
Duke University Press on YouTube
Duke University Press on Twitter
• Promote free content
• Share news about authorsand titles
• Promote events
• Retweet news
• Generate conversation
Duke University Press on Twitter
Twitter Metrics Sites
• TweetStats.com
• Twitalyzer.com
• Retweetrank.com
• TweetEffect.com
• Qwitter (useqwitter.com)
Twitter Metrics
TweetEffect.comTweetEffect.com
Provide useful information.
Retweet.
Link outside of Twitter.
Duke University Press Web Site(redesign coming soon)
Features
• Reading lists
• A “recommend to a friend”feature
• A course adoption pagewith recommendationsfrom educators
• The ability to add socialnetworking tags (delicious,digg, Facebook, etc.)
Points to consider
• Think about how frequently you want to communicateand how much time you can commit.
• Decide who should be the voice of the organization.
• Strive for balance.
• Consider what the benefits or incentives are for theuser.
Points to Consider
Who should build the community?
• Publishers
• Societies
• Journals
• Conference organizers
• Individuals (ex: Savage Minds blog)
Who should build the community?
Duke University Press
Blog: www.dukeupress.typepad.com
Facebook: http://www.facebook.com/pages/DurhamNC/DukeUniversityPress/15552063377
Twitter: twitter.com/dukepress
YouTube channel: www.youtube.com/user/duppublicity
Duke University Press Web site: dukeupress.edu
Duke University Press
Questions?
Jocelyn Dawson
Direct Marketing Coordinator, Journals
Questions?