[3] besbest communication plans - board of european students of technologyt communication plans

BEST Communication Plans

BEST Communication Plans 2

TABLE OF CONTENTS

03 PURPOSE OF DOCUMENT04 ABOUT COMMUNICATION PLAN05 COMMUNICATION PLANS OF BEST05 BEST Organisation06 BEST Courses07 BEST Career Support08 BEST Educational Involvement09 BEST Engineering Competitions10 BEST Leisure Events


PURPOSE OF DOCUMENT

This document sets the basis for common strategical communication and aims to help BEST and its services in becoming strong brands. From this document you can find how BEST wants to be perceived and what each stakeholder should think about us and our services. This is the base for fi-nalising marketing strategy locally to strengthen the image of each LBG and BEST services among our stakeholders.

This document is made...- ...to be read by every BEST member who communicates with our

stakeholders (contacting companies, making promotion among stu-dents, talking about BEST with professors etc)

- ...to help LBG board members to build their local strategies (promo-tion campain, fundraising strategy, recruitment plan or anything else re-lated to communication)

Therefore this document contains information how each brand of BEST could be communicated to our stakeholders, what do we want each stake-holder to think about every service of BEST and much more.


ABOUT COMMUNICATION PLAN

Communication Plan is a tool with helps to send the right message to the right people at the right time. Well prepared and implemented communica-tion plan will lead to having a strong brand.

Communication Plan consists of stakeholders, reasons (why), messages, channels, timing (when), person (who). In addition you can find from this document Brand Character which will help to decide how to send the mes-sages.- Stakeholder – organisations and individuals who have high interest in

the success of BEST- Reason (why) – why we consider them as our stakeholders and what do

we want from them- Message – what do we want stakeholder to know about us- Channels – tools and methods we use to send message- Timing (when) – when is the best time to send message using this chan-

nel- Person (who) – person or position who is responsible for sending this

message- Brand Character – personality of the brand, how it behaves or in which

tone/manner it’s communicating with its target audience

First half of the Communication Plan (Stakeholder, Reason, Message) and Brand Character have been defined in this document for whole BEST but second half of Communication Plan (Channels, Timing, Person) has been left to every LBG to fill in according to their environment and cultural back-ground.


COMMUNICATION PLANS OF BESTBEST organisation

Stakeholders Reason (why) MessageStudents Getting them to know BEST (recognition) Gain soft skills and experience in international environ-

mentCompanies Support Promotion in the students’ worldUniversities Acknowledgement and support Have an attractive image by having proactive students

NGOs Collaboration and cooperation Together we can offer better services to our studentsMedia Promotion and Publicity News from international student organisation

European Union Recognition (in order to increase our credibil-ity) and support

We’re the interface between the students we’re develop-ping, and you [the EU]. We’re good at what we do.

Government Support (facilities, money, etc.); credibilityBy collaborating with us we can help promote the active-

ness of young students and turn [country/city] into a Euro-pean reference.

BEST members To motivate our members to participate lo-cally and internationally to help BEST grow. Spread the BEST spirit and help us grow!

Parents Material and motivational support Help us to develop ourselves

StudentsWe transmit our messages by simply treating students as our friends, peo-ple who can be part of our team. We shorten the distance by knowing what we all desire and sharing our experi-ence and young spirit.

CompaniesThe communication is based on trust and respect. Our attitude shows smart-ness and professionalism. We highly appreciate the relationships which we build. We are open to new ideas but we also respect our own.

UniversitiesWe communicate with the educational partners / universities with respect. We understand well their importance for our development. We act responsibly for our education showing our readi-ness to contribute to it. We are proud to present our Universities.

Brand Character

* This is only first half of the Communication Plan. Secone half (Channels, Timing, Person) shold be finalised locally


COMMUNICATION PLANS OF BESTBEST Courses

Stakeholders Reason (why) MessageStudents Participation Experience a learning and cultural event in Europe

Companies Material support (money, goods,etc); knowl-edge support Get in touch with students and support us to develop them

Universities Support (logistics, money, teachers); recogni-tion of quality

Visibility among European students and universities as well as international study opportinities for their students

NGOs Cooperation Open-minded cooperation

Teachers Lecture, knowledge BEST Courses is a platform for sharing your knowledge in a multicultural environment

Institutions Support (logistics, money, services) You help us to provide on environment for developing students

StudentsWhen we send messages concerning the complementary education we are open to students, we use a friendly ap-proach. We communicate trust and in the same time adventure spirit as well as interest in technical topics.

CompaniesWe highly appreciate the relationships with our partners. We consider them as the most innovative and progres-sive companies, the leaders in their fields.

UniversitiesWe show respect to Universities and their representatives. We consider them as professionals and we highly appreciate and rely on their experi-ence and knowledge.

Brand Character



COMMUNICATION PLANS OF BESTBEST Career Support

Stakeholders Reason (why) Message

StudentsWe want to motivate students to find out

the best career for them and how can they achieve it.

We help students increase their chances of developing an interesting career.

Companies We want contacts, credibility, jobs, intern-ships and money

We help you to find the talents you need and we offer you promotion as recruiters.

Universities We want to get more support from universi-ties.

Connect them with companies and increased career op-portunities for their students.

StudentsWe see students and communicate with them as responsible for their fu-ture career, serious and encouraging. We show professionalism, trust but in the same time we are close to them by sharing our experience.

CompaniesWe consider ourselves and our part-ners equally involved and responsible for the development of future careers for students. We are ready to con-tribute with our knowledge of the stu-dents’ needs and open to cooperation for matching these needs with those of our partners. We communicate with our partners in a professional and dy-namic manner.

UniversitiesWe (as presenting BCS) communicate to the Universities like their partners. We respect them and show them our willingness to contribute to the future career of the students. We consider us as a bridge between companies and Universities and we are open for collaboration.

Brand Character



COMMUNICATION PLANS OF BESTBEST Educational Involvement

Stakeholders Reason (why) MessageStudents We can gain relevant feedback from the students

because they have direct contact with the field.You can play an important role in shaping your own edu-

cational system.

Companies Support, Experience, Expectations Provide us your expectations about the educational sys-tem and you will get more well-prepared future employees

Universities Support (facilities, grants, etc), Input, Collabora-tions

Improve our educational system by working together with students.

Teachers They can offer good input by sharing their experi-ence; Connections/contacts Work with us to improve the educational system.

EU Institutions Support and credibility Students are the future of our countries.

StudentsWe show respect to students, consid-er them as people who can improve the educational system. We count on their opinion and ideas. We appeal to their responsibility and provoke them to be active in improving the educa-tional system.

CompaniesWe (as presenting EI) communicate to Companies like responsible students who are interested in continuously in-creasing the quality of education. We treat Companies as a necessary part of the modern educational system.

UniversitiesWe communicate to the Universities like equally interested partners in con-tinuously improving the educational system. We are ready to contribute with our knowledge of the students’ and employers’ needs. We highly re-spect the Universities and their repre-sentatives and appreciate the oppor-tunity to work together with them..

Brand Character



COMMUNICATION PLANS OF BESTBEST Engineering Competitions

Stakeholders Reason (why) MessageStudents We want them to participate and put in prac-

tice their theoretical knowledgeBe creative, be engineer and compete with teams from all

over Europe and make new friends

Companies Material Support (materials, goodies and money) and Cooperation (ideas, knowledge)

Collaboration with active students of technology, promotion and recruitment among them

Universities Involvement (teachers); support (logistics, knowledge); credibility More opportunities for their students to practice theory

NGOs Support (knowledge and people) and Cred-ibility Cooperation in developing students

Media Visibility We provide interesting news (Challenging international engi-neering competitions organised by students for students)

Institutions Support (logistics, money, services) and Credibility

Make an impact both in local and European community by developing soft and engineering skills of students

StudentsWe communicate to students as to future engineers – smart and confi-dent, innovative and problem-solving oriented. We challenge them to put in practice what they have learned and to show that they are the best. Our at-titude is friendly and encouraging.

CompaniesOur attitude shows respect and pro-fessionalism. We help Companies see how students put in practice their knowledge. We understand them as our partners.

UniversitiesWe communicate to our Universities and their representatives in a dynamic manner, happy to cooperate with them in increasing the innovation and prac-tical abilities of our students. We high-ly appreciate their experience and rely on their advice.

Brand Character



COMMUNICATION PLANS OF BESTBEST Leisure Events

Stakeholders Reason (why) MessageStudents Participation Experience a low-cost fun event among Europe in a mul-

ticultural and dynamic atmosphere.Companies & Institutions Material support With your support, we deliver international exciting activi-

ties for students across Europe.

NGOs Cooperation Let’s cooperate and have fun together!

StudentsThe communication is based on a friendly approach. We attempt to en-rich students’ openmindness. We treat them as friends who we can party and have fun with.

CompaniesIn our communication with compa-nies, we present ourselves as serious students from our university (and not as a recruiting company) we empha-size on our international mindset. We treat CPYs as our partners in the task to gain more international experience.

UniversitiesWe communicate to our Universities in a dynamic manner, ready to increase the international activity of our stu-dents. We treat them as equally inter-ested partners in promoting the local culture to European students. We rely on their openness and will to broaden the range of enriching experiences that our students go through.

Brand Character


[3] besbest communication plans - board of european students of technologyt communication plans

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