Source : emmaTM, 12 months to July 2019. Readership based on last four weeks. Survey conducted by Ipsos Connect, people 14+ ALSO Nielsen Consumer & Media View (CMV). Nielsen Digital Panel, 4 weeks to July 2019, people 14+ calibrated to Nielsen Digital Content Ratings data for the equivalent period. *1 $63bn Total retail sales in Nov/Dec18 represents 20% of annual turnover. This compares to Jan/Oct19 which sees the average 2 month period as 16% of annual turnover. This then represents a +22% increase for Nov/Dec on the average bi-month during the rest of the year (ABS Retail Trade 8501.0 Aug 2019). *2 11.4m news media readers shopped in a department store in the last month. 3.8m news media readers purchased clothing/accessories online in the last month – not displaying high spend categories that are predominantly not sold in-store eg Accommodation, airline tickets, cinema/event tickets. The graphs show some of the more purchased categories in the two channels (In-store & on-line).

BLACK FRIDAY, CYBER MONDAY

AND BOXING DAY ARE MAJOR EVENTS

BOOSTING THIS KEY RETAIL PERIOD

AUSTRALIAN RETAIL SALES VALUE NOV/DEC 2018 AS A PERCENTAGE OF FULL YEAR SALES (ABS)*1

Food Retailing

16%19%

Department Stores

15%

24%

Clothing, footwear

& personal accessory retailing

16%

22%

Other Retailing

16%

20%

Cafes, restaurants &

takeaway food services

16%18%

Total Retail

16%

20%16%

20%

Household goods Retailing

Nov/Dec percentage of annual sales v Jan/Oct 2 month average

Nov/Dec 2018

+24%+14%

$24.3bn $10.9bn $5.6bn $4.6bn $9.4bn $8.2bn $63bn

Total Retail 2 month average

Jan/Oct

16%

+44% +61% +29% +10% +22%

WHERE NEWS MEDIA READERS SHOPPED IN THE LAST MONTH

WHAT NEWS MEDIA READERS PURCHASED ONLINE IN THE LAST MONTH

Department store

Chemist

Liquor Shop

Furniture/Appliances

Sport & Fitness

Clothing & Fashion

11.4m

9.2m

6.9m

4.0m

3.9m

9m

Clothing/Accessories 3.8m

Food/Grocery items 2.4m

Skin care/cosmetics 1.5m

Travel Services 1.2m

Toys 1.2m

Liquor 1.1m

NEWS MEDIA OFFERS THE PERFECT VEHICLE TO REACH THESE ACTIVE SHOPPERS DURING THIS KEY RETAIL PERIOD

NEWS MEDIA SHOPPERS ARE ACTIVE INSTORE AND ONLINE. 11.4M

SHOPPED IN DEPARTMENT

STORES*2

3.8M PURCHASED CLOTHING &

ACCESSORIES ONLINE*3

(20%) OF ANNUAL RETAIL

SALES OCCUR IN THE

NOV/DEC PERIOD*1

$63 BILLION

Jan/Oct 18 Avg 2 months’ sales as a percentage of annual sales Nov/Dec 18 as a percentage of annual sales