3-bit SSDs in the Consumer Marketplace

Ryan Smith Sr. SSD Product Marketing Manager

Samsung Semiconductor, Inc.

Flash Memory Summit 2013 Santa Clara, CA

1

Demand for SSDs continues to climb

Flash Memory Summit 2013 Santa Clara, CA

2

0

20

40

60

80

100

120

140

160

2012 2013 2014 2015

Total PC SSDs M

illio

ns o

f SSD

s

Source : Gartner Q2 2013

3-bit SSDs deliver a better user experience

Flash Memory Summit 2013 Santa Clara, CA

3

HDD PM830 PM841

73K

80K

5K

3-bit SSD lifetime is more than enough

Flash Memory Summit 2013 Santa Clara, CA

4

13+ Years

3-bit MLC

2-bit MLC

40GB/day

256GB 47+ Years

13 years ago… 20GB HDD 256MB RAM 56K V.92 Modem

3-bit vs 2-bit: Similar user experience

Flash Memory Summit 2013 Santa Clara, CA

5

User Satisfaction on Notebook

End User Findings • Overall perception showed no difference

to the user experience

• Many were unsure if any perceived difference was actually there

• When differences were noted, they were described as “a millisecond faster”

Human Interfaces, Inc. 3bit MLC Usability Study; Sample Size: 20 Participants (15 end users, 5 IT decision makers)

0

2

4

6

8

10 Startup

Movies

Music

Launch Apps

Copy Files

Outlook

Powerpoint

Shutdown

Avg Scores for three different corporate notebooks, 20 participants

2bit 3bit

Flash Memory Summit 2013 Santa Clara, CA

6

Samsung 3-bit SSDs Over 20% of worldwide after-market

How are 3-bit SSDs doing so far? Retail Sales of 3-bit SSDs

Flash Memory Summit 2013 Santa Clara, CA

7

30 seconds saved per hour Save $25/month, $300/year

$900 saved over 3 years 5 month break-even point

$50K/yr salaried employee 6 hours on computer/day

SSD vs. HDD – True Cost Analysis

250GB 250GB

$55 Cost $170 Cost