3 blog posts you'd love to read
DESCRIPTION
Read these 3 types of blog posts that you and your audience will go bananas over.TRANSCRIPT
3 Blog Posts People Will Love To Read
Business Pros Webinar
The fundamentals stay the same…
• Video or Text• These 3 posts can work whether you are posting a video or writing a
text post for your blog
• Length• You can write a short post or long posts
• Where you share• Whether you are posting through Facebook, Twitter, RSS, email, etc.• The elements talked about in each of these posts will work across
each channel
The fundamentals stay the same…
• Video or Text• These 3 posts can work whether you are posting a video or writing a
text post for your blog
• Length• You can write a short post or long posts
• Where you share• Whether you are posting through Facebook, Twitter, RSS, email, etc.• The elements talked about in each of these posts will work across
each channel
Let’s dive in.
POST1
Post 1: The Killer Headline
• No matter what you’re talking about, there’s a headline that will grab attention.
Post 1: The Killer Headline
• No matter what you’re talking about, there’s a headline that will grab attention.
• A GREAT headline has the following…• Ease of interpretation/use• Benefits• Mystery• Details
• Instead of “Be Healthy Today”…• “5 Ways to Have a Healthier Heart Before Breakfast”
POST2
Post 2: The Killer Body
• Long copy is NOT always the answer!• Anybody can have ideas--the difficulty is to express them without
squandering a quire of paper on an idea that ought to be reduced to one glittering paragraph.
– Mark Twain
Post 2: The Killer Body
• Long copy is NOT always the answer!• Anybody can have ideas--the difficulty is to express them without
squandering a quire of paper on an idea that ought to be reduced to one glittering paragraph.
– Mark Twain
• Be brief but MAKE IT COUNT!• Do it the Ernest Hemingway-way
• Friends bet him he couldn’t write a story in 6 or fewer words• “For sale: baby shoes, never worn” • He won.
POST3
Post 3: Killer Keywords!
• Keywords are the food that search engines eat to stay alive.• If you don’t use them, you’re starving them!• Don’t starve them.
• What are some keywords you could use?• Health, Heart, Fitness, Chiropractic, Sleep, Subluxation
• Where should you use them?• Short Answer: Everywhere.• Long Answer: Blog title, body of the blog post, tags,
description, meta description• SynPractic takes care of the complicated bits!
Woo! You’re ready to post.
• Email us!• [email protected]
• Got a topic you want me to present on?• Send it in!