3 confidential scotchblue painters tape and edge-lock paint line protector
TRANSCRIPT
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ScotchBlue™ Painter’s Tapeand
Edge-Lock™ Paint Line Protector
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ScotchBlue™ Brand Promise
ScotchBlue™ provides user-friendly, efficient painting project solutions that deliver professional results.
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New ScotchBlue™ FamilyBrand Mark & Positioning
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ScotchBlue™ Painter’s Tapes
• 20+ Years of Proven Performance
• Acrylic adhesive• Medium adhesion• Crepe backing• Ideal for:
• Walls• Trim• Glass• Hardware
• 14 day clean removal
• Edge-Lock™ Paint Line Protector
• Keeps paint out for super sharp paint lines
• Acrylic adhesive• Medium adhesion• Smooth structure backing• Ideal for:
• Walls• Trim• Glass• Hardware
• 14 day clean removal
• Edge-Lock™ Paint Line Protector
• Keeps paint out for super sharp paint lines on freshly painted surfaces (24 hours old)
• Acrylic adhesive• Low-Medium adhesion• Flat backing• Ideal for:
• Walls• Trim• Floors• Glass• Hardware• Accent walls and stripes
• 60 day clean removal
Original Multi-Surface#2090
Advanced Multi-Surface#2093EL
Advanced Delicate Surface#2080EL
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Edge-Lock™ Paint Line Protector
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ScotchBlue™ Painter’s Tapewith Edge-Lock™ Paint Line
Protector
• ScotchBlue™ Painter’s Tape has all of the legendary performance PLUS new Edge-Lock™ Paint Line Protector
• What is Edge-Lock™?• Edge-Lock™ Paint Line Protector is a new 3M proprietary
edge treatment designed to produce super sharp paint lines
• Edge-Lock™ treatment does not swell with moisture, so there are no added paint ridges
• It can be handled just like traditional ScotchBlue™ Painter’s Tape, no need for an additional protective storage container
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Question: Which Product Should I Sell?Answer: All of them!!!
• All three ScotchBlue™ Painter’s Tapes should be sold as a family of products
• With 20+ Years of Proven Performance, #2090 Original Multi-Surface is the entry point into the ScotchBlue™ Painter’s Tape family
• #2093EL & #2080EL are the ScotchBlue™ Painter’s Tapes that will provide the end-user with super sharp paint lines
• The products you recommend to the dealer / store will depend upon some of the following…
• Allocated space• Competitive tapes currently being stocked / considered• Customer / Consumer / Contractor base• Primary retail competition for your dealer or paint store
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ScotchBlue™ Painters TapeFinancial Example
Addition of 2093 will increase POS $, Profit $ & GM% within the ScotchBlue™ Painter’s Tape category AND the Total Masking
Tape category(Double Click Excel file icon to launch spreadsheet) Microsoft Excel
Worksheet
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Sell Pages
Adobe Acrobat Document
Adobe Acrobat Document
Available to Order October 1Double Click PDF icons to launch each sell sheet
to save and / or print
(Stock #: 70-0713-3774-8)(Stock #: 70-0713-3775-5)
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Packaging
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Open StockCase Configurations (Shrink-
wrapped)
2090Original
Multi-Surfaces
2093ELAdvanced
Multi-Surfaces
2080ELAdvancedDelicate Surfaces
Case / PackoutDescription
A Cases •Perforated cut case•Limited graphics / communication space•Case heights vary
E Cases
•Smaller quantities•Perforated cut case•Limited grapics / communication space•Case heights for each available size are the same – offers a more consistent merchandising look
N Trays
•Display case (cap case)•Graphics on each side – better communication•Case height same for all sizes – more versitile…use in-line / endcap•Can be merchandised in two directions
•Front – two facings•Side – three facings
InventoryNow Available
InventoryNow Available
InventoryNow Available
InventoryNow Available
InventoryNow Available
InventoryNow Available
InventoryAvailable mid-October
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Product List / Pricing(A, E and N cases – Shrink-wrapped)
Double click Excel icon to launch Product / Pricing spreadsheet
Note: Item UPC for 2080EL will remain the same as current version of 2080. Only stock #s and case UPCs are changing.
Microsoft Excel Worksheet
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Packaging Architecture & Artwork
1. Brand2. Application3. Roll Width4. Added Feature
1
2
3
1
1
2
3
3
4
4
2
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Displays
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Display Offerings
Floor Stands
20902080-FS(Available Now)
SB MIXED FS(Available Oct 1)
Mini Pallets
2090 – 1”, 1.5, 2”, Mixed2080 – 1”, 1.5”, 2”, Mixed
Counter Tops
2090 – 1” & 2”
2080EL – 1” & 2”
2093EL – 1” & 2”
Note: Graphics on Mini Pallets displays in process of being revised. Counter Tops are make to order (6-8 wk lead time)
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Permanent “N” Tray Display
•Allows for mix and match assortment• Permanent display (small footprint)
• 32”wide X 16.5” deep X 51” tall
•Uses N tray cases on shelves – easy replenishment• Late Q4 / January 2011 availability
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Merchandising
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ScotchBlue™ Painter’s Tape PK Cards (Stock #: 70-0713-3773-0)
FRONT
BACK
Note: POP Materials will be available in October
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ScotchBlue™ Painter’s Tape Hang Card(Stock #: 70-0713-3776-3)
FRONT
BACK
Note: POP Materials will be available in October
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ScotchBlue™ Painter’s Tape Table Tent(Stock #: 70-0713-3772-2)
FRONT
BACK
Note: POP Materials will be available in October
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Merchandising Tools
OUTSIDEINSIDE
AISLE VIOLATORS
70-0713-3781-3 70-0713-3780-5 70-0713-3808-4
DANGLERS
CHANNEL STRIPS
ScotchBlue™Button
HEADER
Note: POP Materials will be available in October
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Marketing /Marketing Communications
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Marketing PlanMarketing Plan
TV Ad
Website
Print Ad – DIY & Pro
Sweat Equity Contest
PromotionalOrders
On-lineSearch
Up Sell
Nascar
End User Literature
Online Ads
Emails
Social Media
eCommerece
New Product Promos
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2011 TV Advertising Plan
Media Plan• Traditional Network /National Cable• Advertising during key holidays
Channels listed are tentative and subject to change. Final media plan should include additional channels.
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Print Ad Creative
Pro Contractors Consumers
Consumer Print for #2093EL Coming Soon
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ScotchBlue™ Nascar® Events & Promotions
• The ScotchBlue™ branded car will be racing twice in 2010
• Atlanta – Sunday, Sept 5th (Labor Day)• Charlotte – Saturday, Oct 16th
• The ScotchBlue™ branded car will be racing again in 2011 • Exciting on-track activities and promotions
• Games and sampling• Sweepstakes with hundreds of prizes including a trip for two
for a Sprint Cup race, and an original ScotchBlue™ car hood signed by Greg Biffle!
At track scratch card game
At track sweepstakes card
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2010 ScotchBlue™ Nascar® Promotion(planned for 2011)
Sweepstakes microsite
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2010 Consumer Contest
Chance to win $15,000 and be a star on DIY Network’s Sweat Equity reality show!
• Consumers to apply via the ScotchBlue™ contest micro site
• Winner will receive $15,000 towards the renovation of a room and appear on one episode of DIY Network’s “Sweat Equity”.
• 20 gift card prizes for runner-ups.
• Contest to be promoted on-pack, email blasts, website, store signage, and more. Millions of impressions!
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National End User Contest
Microsite to announce program & facilitate entries
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e-Marketing
• Upgrades to the ScotchBlue™ brand consumer website• Focus on product and usage education• Enhanced content with tips & techniques
• Tip sheets & video• Downloadable to mobile devices
• Link to pro-painter website• Easy to use “where to buy”• Interface with social media
• Facebook® • Twitter®
• Product rating & reviews• Integrated with paid search efforts
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Thank You!Good Selling!!!
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Appendix
Support Slides
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ScotchBlue™ Product Positioning
• Original Multi-Surface #2090• Acrylic adhesive• Medium adhesion• Crepe backing• Ideal for:
• Walls• Trim• Glass• Hardware
• 14 day clean removal
• “20+ Years of Proven Performance”
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ScotchBlue™ Product Positioning
• Advance Multi-Surface #2093EL• Acrylic adhesive• Medium adhesion• Smooth structure backing• Edge-Lock™ Paint Line Protector
• Keeps paint out for super sharp paint lines
• Ideal for:• Walls• Trim• Glass• Hardware
• 14 day clean removal
![Page 35: 3 Confidential ScotchBlue Painters Tape and Edge-Lock Paint Line Protector](https://reader033.vdocument.in/reader033/viewer/2022051613/55141081550346e2488b5038/html5/thumbnails/35.jpg)
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ScotchBlue™ Product Positioning
• Advanced Delicate Surface #2080EL
• Acrylic adhesive• Low-Medium adhesion• Flat backing• Edge-Lock™ Paint Line Protector
• Keeps paint out for super sharp paint lines on freshly painted surfaces (24 hours old)
• Ideal for:• Freshly painted surfaces (24 hours old)• Walls• Trim• Floors• Glass• Hardware
• 60 day clean removal