IF YOU HAVE A WEBSITE FOR YOUR SMALL BUSINESS, THEREARE JUST THREE QUESTIONS THAT EVERY CUSTOMER WANTS

ANSWERED.

EVERY WEBSITE NEEDS TO ANSWER

CUSTOMER QUESTIONS

1 DO YOU HAVEWHAT I AMLOOKING FOR?

People come to websites looking foranswers. They want to know if you canprovide the solution to their problem.

Make it easy for them to find what theyare looking for with clear menus, logicalinformation groupings, being jargonfree, providing thorough information,and making it easy to find out more.

2 CAN I TRUSTYOU?

People actively look for reasons not to trustyou.

Trust can be technical (does your site workcorrectly and is not filled with malware) orsocial (what do other people say about you).

To build trust show testimonials, ensureyour content is credible, check your spelling,and make it easy for people to contact you.

3ARE YOU UP TODATE?

Your website is like a shopexterior. People judge your business bywhat the outside looks like. Your siteneeds to be well maintained otherwisepeople will not go past your front door.

Your website needs to be HTML5 -responsive on all devices, with your webcontent regularly reviewed and updated,and have a modern design.

www.heartcomms.com.au