3 Embarrassing Subject Line Mistakes to Avoid

The subject line is a “make it or break it” moment for marketers. You have only a few seconds to earn a subscriber’s attention. Don’t squander the moment by making a distracting error.

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If you don’t have a good QA process in place, you could end up accidentally making one of these 3 embarrassing subject line mistakes…

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The “awkward” truncation of a subject line

1

Having the text of your subject line get cut off in the inbox can appear to change your message in ways that are distracting, confusing, or even super embarrassing. For example…

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Unsupported or improperly inputted emojis

2

Emojis aren’t supported in every email client, and can display differently when they are. Also, if added to subject lines incorrectly, you end up with code in your subject line. For example…

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Not overwriting placeholder text

3

If you don’t have a good QA process set up, placeholder text can accidentally sneak through and get sent to your subscribers. For example…

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If any of those examples made you cringe, then consider…

Litmus Subject Line Checker, which improves the performance of your emails by helping you ensure that your subject lines and preview text are optimized for your subscribers’ inboxes.

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Get real-time previews in 17+ email apps and webmail clients

See alerts about issues, like unsupported emojis and character counts

Subject Line Checker is one of the many features available in Litmus Builder, the HTML editor we designed from the ground up for email development.

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To discover how Subject Line Checker, Builder, and Litmus’ other features can improve your subscriber experience…

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