3 fun social media contests to drive sales during the holidays
Post on 17-Oct-2014
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In case you're running behind on promotion ideas for this holiday season, check out these three ideas for social media contests. Guaranteed to both delight your customers, AND bring in some extra revenue for your small business.TRANSCRIPT
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3 fun social media contests to drive sales
during the holidays
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The contests
1. Snapchat discounts
2. In-store Pin it to win it
3. Facebook Christmas shopping
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1. Snapchat Discounts
This contest will encourage people to come down to your store and allows you to delight your customers with a fun surprise when they do!
1. Snapchat Discounts
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1. Snapchat Discounts
• Create a Snapchat account with your business name as your username• Using your website or another social media channel like Facebook or Twitter, get your customers to send you their Snapchat username• Send your customers a coupon for a random discount (such as 10%, 20%, or 30% off)
How it works
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1. Snapchat Discounts
• Businesses with a younger demographic• Businesses who want to increase their store’s foot traffic
Perfect for:
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1. Snapchat Discounts
Make the contest more fun by making the snap void if opened before customers come to the store. That way, customers won’t know how much of a discount they got until they open it in front of one of your employees.
Tip:
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2. In-store Pin it to Win it
This twist on the usual Pin it to Win it contest will drive more traffic to your store and convert store visitors into followers of your Pinterest page.
2. In-store Pin it to Win it
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2. In-store Pin it to Win it
How it works
• Encourage people shopping in your store to take a photo of a product they want to win and pin it to Pinterest (make sure they tag your business)• When the contest period is over, draw a lucky winner to win the item they pinned
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2. In-store Pin it to Win it
Perfect for:
• Businesses with visually interesting products, such as clothing, shoes, home decor, etc.• Businesses with a following on Pinterest (or Instagram)
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2. In-store Pin it to Win it
Tips:
• Promote the contest across all your social media channels to encourage people to come to your store. • Put up signs in your store encouraging in-store shoppers to participate.• This contest could also be ran on Instagram (get people to post photos of the items they like and tag your business).
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3. Facebook Christmas shopping
This contest will get your fans in the Christmas shopping mood and showcase what you’ve got in store!
3. Facebook Christmas Shopping
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3. Facebook Christmas shopping
• Create a photo album filled with images of your products.• Encourage fans to “shop” through the album and “like” the items that they’d like to win, either for themselves or to give as a gift. • When the contest is over, draw a winner.
How it works
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3. Facebook Christmas shopping
• Businesses who want to grow their Facebook following• Businesses with products that make good gifts
Perfect for:
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3. Facebook Christmas shopping
Encourage your fans to like more than one item. Getting all those likes on the album will make it more likely to show up in the newsfeeds of your fans’ friends, allowing even more people to shop your products.
Tip:
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Having multiple giveaways very close to each other helps build hype and gets more people excited about your contests. For example, doing a “12 days of Christmas giveaways” will have people checking back every day to see what your next prize will be.
Bonus Tip:
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