3 habits of highly effective designers
TRANSCRIPT
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3 HABITS OF HIGHLY EFFECTIVE DESIGNERS
How to make design part of your customer engagement strategy
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EXPERIENCE DESIGN
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Experience Design
Solution Architect
Interaction Designer
User Researcher
User Interface
Developer Visual
Designer
XD
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You must run your project with
the team you actually have,
not the team you wish you had.
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Jakob Nielson, Nielsen Norman Group
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#1 EMPATHISING WITH CUSTOMERS How to make design part of your customer engagement strategy
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THE CUSTOMER HYPOTHESIS
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PROTOTYPING PERSONAS
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HOW TO USE
¨ Audience segmentation
¨ Customer recruitment
¨ Executive alignment
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STRESSING USER NEEDS
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GOV.UK
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#2 SOLVING PROBLEMS VISUALLY How to make design part of your customer engagement strategy
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MAKE COMPLEXITY VISIBLE
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CUSTOMER JOURNEY MAPPING
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Hidden complexity
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HOW TO USE
¨ Mapping pain points
¨ Channels and dependencies
¨ Slicing scope
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#3 DESIGNING TOGETHER How to make design part of your customer engagement strategy
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EXPERIMENTS NEED IDEAS
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Generate lots of ideas Run experiments
Converge on best options
Lean UX Lean Enterprise
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COLLABORATIVE SKETCHING
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Collaborative sketching
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HOW TO USE
¨ Explaining ideas
¨ Prioritising features
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CANTEEN DESIGN CULTURE
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3 BEHAVIORS FOR EFFECTIVE ORGANISATIONS How to make design part of your customer engagement strategy
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CONFIDENCE
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CLARITY
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CONSISTENCY
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FURTHER READING
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