3 keys to building a better user experience
DESCRIPTION
Financial marketing has a history of focusing on products or services. Instead, it needs to focus on the prospect and the experience you are delivering to them. Here are 3 keys to building a better user experience.TRANSCRIPT
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3 KeysTo Building ABetter User Experience
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Financial marketinghas a history of beingvery product focused.
Features!Features! Features!
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That won’t cut it today.
“Why should I care?”
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Your audiencehas more controlthan ever with howthey experienceyour message.
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If the experienceisn’t worth their time, they move on.
Goodbye.
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How important isthe experience?
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74% of businesses believe user experience is keyfor improving sales.*
* EconsultancyMarch 13, 2013
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How do we create agreat user experience?
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Here are 3 keys.
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Start with a user-centric strategy.
one
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Start with a user-centric strategy.
one
Put yourself in their shoes.
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Start with a user-centric strategy.
one
Ask, “What’s in it for them?”
Put yourself in their shoes.
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Stop selling andstart helping.
two
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Stop selling andstart helping.
two
Help them solve a problem.
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Stop selling andstart helping.
two
Help them take advantage of an
opportunity.
Help them solve a problem.
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Ask, “Does ithelp enhance the experience?”
three
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Ask, “Does ithelp enhance the experience?”
three
Be critical of everything.
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Ask, “Does ithelp enhance the experience?”
three
Have the courage to eliminate
experience-killers
Be critical of everything.
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Summary.
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1. Start with a user-centric strategy.
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2. Stop selling and start helping.
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3. Ask, “Does it help enhance the experience?”
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Good luck.
u n c o m m o n s e n s e . c o m