3 keywords for mobile
DESCRIPTION
Mobile Trend For Web PlayerTRANSCRIPT
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3 Keywords For Mobile
09. 12.mobizen
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Mobile Tsunami Is Coming.Are You Ready For This?
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Do You Think It’s Still Small Market?
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4.6Billion
Mobile Phone For66.7% Of Earth
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Over A Third Of iPhone UsersCarry A Second Phone.
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You Must Ride Mobile Wave, Now.
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I Will Give You 3 Keywords.
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This Is The First Word.
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Smart Phone Feature Phone
What Is Different?
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Global Phone Shipments
Smart Phone(28%)
Feature Phone(72%)
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High-End Handsets & Laptops Can Multiply Traffic
- Source : Cisco, 2009
30
450
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Mobile Traffic
08.3Q 08.4Q 09.1Q 09.2Q 09.3Q
41%
59%
54%
46%
52%
48%
51%
49%52%
48%
Feature PhoneSmart Phone
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Smart Phone M/S By Vendor
- Source : Canalys Estimates, 09. 3Q
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- Source : Cisco, 2009
Smart Phone M/S By OS
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iPhone Is A Big Winner.
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Why Apple Does Make A Success?
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First Reason.
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Good H/W
Easy Of Use
One - Large Screen
PC-Like Web Browsing
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They Make New Echo System.
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Telecom Guy
He Is My Brother OfGirlfriend Of Uncle’sNeighbor.
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Apple ChangedThe Game Rule.
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Open Market.This Is The Second Word.
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100,000 Apps2,000,000,000 Downloads$ 150 M For Year.
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Korean Developer Made $100,000 .
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- MS will have ‘Sky Market’- Palm will have ‘Software Store’- RIM will have ‘Store Front’
App Store Android Market MOSH
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Open Market
Open Market
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We Are Baby.
114,000 Downloads By 11 Nov.
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We Must Find The Killer Application.
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SNS Is The Last Keyword.
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In Korea, It’s Easy To UnderstandWhat SNS Is.
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두레 , 동창회 ,
계 , 예비군 (?)
제 15 회 동창회 모임 안내
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Community Is Not Equal To SNS.
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‘Individual Relation’Is The Most Important In SNS.
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- Source : ABI Research
Mobile SNS User’s Trend
Latin America
Asia-Pacific
Middle East/Africa
W. Europe
North America
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- Source : eMarketer.com
SNS AD. Market Size Is Getting Bigger.
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Relation
Service(Blog, PIMS, Message)
Wireless(LBS, SMS, Linkage)
Channel(Web, IM, E-mail)
PCD
(Personal Context Distribution)
Mobile SNS
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Winner Takes Everything.
70%
67%
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Mobile & Twitter
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Mobile User More Likely To Tweet.
14%10%
20%
30%
% o
f In
tern
et
Use
rs
0%
25%
6%8%
Dec. 08 Sept. 09
Wireless Tethered
- Source : Pew Internet & American Life Project Surveys
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- Source : Pew Internet & American Life Project Surveys
10%
20%
30%
% o
f In
tern
et
Use
rs
0%
More Device, More Likely To Tweet.
40%
50%
One Two Three Four or more
Use Twitter
10%
19%
28%
39%
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- Source : Pear Analytics LLC
Tweets Category
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Tweets Has A Good Echo System.
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What's that got to do with me?
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We Got iPhone, 28 Nov.
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iPhone Impact In Korea.
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2.3 2.3 2.0 1.7 2.9 2.7 2.5 2.7
4.2
18.9
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
20.0
10월1주 10월2주 10월3주 10월4주 10월5주 11월1주 11월2주 11월3주 11월4주 12월1주
Smart Phone Rate In Korea
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25.5 27.6
19.6
25.5
47.2
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
11월4주 12월1주
기타모델 아이폰
KT MNP
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- Image Source : www.dt.co.kr
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Twitter Is Happy With iPhone.
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Mobile is ‘Time to Market’.
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Don’t Miss 3 Keywords.
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http://www.mobizen.pe.kr