3 lessons in gen y - youth marketing/search/social
Post on 21-Oct-2014
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DESCRIPTION
Recently I was asked to present at AIMIA's latest digital media event: Getting Inside Gen Y. Along with Julian Cole, Emily Copeland and Dan Pankraz, I was in the best of company as we discussed our experiences in marketing to our own generation. Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au)TRANSCRIPT
3 Lessons In Gen Y DIGITAL/SOCIAL/BRANDING/MARKETINGJYE SMITH | SOCIAL MEDIA STRATEGIST
know their contextLESSON 1
Gen Y with funky shoesJYE SMITH
But! That won’t help us make business decisions - will it?
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They want us to see thisJYE SMITH
but not maybe thisJYE SMITH
answers vs insightsJYE SMITH
ask someone a question
AND YOU’LL GET AN ANSWER
observe someone’s behaviour
AND YOU’LL GET AN INSIGHTJYE SMITH
first! what are we trying to achieve? We need to know context.
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it’ll let us know what they valueso how do we do ?
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understand their spaces. JYE SMITH
But what do they want? Well, what are the searching for?
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chart 1.
•!Observe on-site and off-site behaviour"
•! Know what they seek"
•! Be defined by their language"
•!Understand their social spaces"
!"#$%&$'
JYE SMITH
Creativity is king LESSON 2
P-L-A-Y Framework (Gavin Heaton)http://www.servantofchaos.com/2008/03/the-future-of-2.html
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power can lead to influencebut remember to instill trust
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learning is a deeper experienceJYE SMITH
adventure is where disruption and story telling can drive
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surprise is the tool to break expectations
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chart 2. P-L-A-Y Framework (Gavin Heaton)http://www.servantofchaos.com/2008/03/the-future-of-2.html
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JYE SMITH
chart 2a.
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CONTRIBUTELESSON 3
it’s not always about adding value to the individual
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it’s about their tribe too Facebook isn’t MEbook, it’s USbook.
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make sure you’re a leader worth following
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Leadership in this environment of social media and knowledge management is all about recognising and respecting that everybody has a story.- Zaana Howard (twitter.com/zaana)
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chart 3
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JYE SMITH
•!Observe on-site and off-site behaviour!
•!Know what they seek"
•!Be defined by their language"
•!Understand their social spaces""#$%&'%!
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JYE SMITH
QUICK EXAMPLEEXTRA-CURRICULAR
JYE SMITH
kthxbai
JYE SMITHSocial Media Strategist, Switched On [email protected] | @jyesmith | jyesmith.com | switchedonmedia.com.au
Massive thanks to everyone who sent me a photo, or who’s Facebook profile I ripped in from: Mandi Bates, Joel Pearson, Gem Crowley, Heather Snodgrass, Matt Chisholm, Scott Drummond, Karla Courtney, Julian Cole, Tim Longhurst, Lauren Cochrane
And a very special thank you to Gavin Heaton (servantofchaos.com) for being awesome.