3 new ways artificial intelligence is powering the future of marketing
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Artificial Intelligence has long been in existence, but its growth in recent years, we have seen extensive use of AI in various walks of life. It would not be wrong to claim that AI has the potential to impact both consumer behavior and marketing strategies sustainably.TRANSCRIPT
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AI is the technology of the future, and we can see its evident impact in our daily life, from the phone that we use to complex machinery in the office, everything is an offshoot of AI. Artificial Intelligence has long been in existence, but its growth in recent years, we have seen extensive use of AI in various walks of life. It would not be wrong to claim that AI has the potential to impact both consumer behavior and marketing strategies sustainably. The latest developments in the field of AI is making a great impact in our life, with voice assistance, and machines becoming more like a human, all this has simplified our tasks and also paved the way for new developments in the future. In this blog, we will be exploring how AI certification is transforming our life and paving the way for a new and prosperous future.
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AI: The Future of Technology:
In the times to come, AI is going to impact the way of doing business, marketing strategies, and business models. It is also going to change consumer behavior and expectations. These forthcoming changes can be seen across industries. Let's discuss it with the help of certain examples:
1. Transportation industry- One of the profound impacts of AI can be felt on the transportation industry. We are well-versed with the concept of driverless cars, AI-enables cars; these are no more a part of fiction, rather you can find these things turning into a reality today.
The taxi businesses also need to improvise to work along with the AI-enabled transformation models. Also, the demand for the taxi on demand is going to increase.
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2. Sales process- Another area where we will see the high impact of AI in the sales process. Despite various developments, a great section of business still relies on age-old methodologies for making sales like a telephone call. But with the intervention of AI is going to be different. The salespeople will be assisted by an AI agent that will observe the telesales conversation. A simple example to explain this would be that the AI agent can assess the tone of the consumer and will decipher if there are any doubts or problem areas which the salesperson is not able to understand. The AI agent will inform the salesperson, thus ensuring that all the customer queries are answered. In simple words, AI will augment salesperson capabilities. Eventually, it will help in improving the proximity of business. However, there is a downside of the same; many customers might not feel comfortable about the idea of an Ai system monitoring the concentration.
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3. Online retailers- We have seen a lot of developments in the field of digitization. Many companies are now going online, and with pandemic hitting the world, digitization appears to be the only solution to bring things back on track. With the help of AI, online retailers can easily assess the demand of the customers. What kind of products they are looking for, it is going to help the customer provide them with the ap test product eventually. This shit is going to help the retailers transform their business strategies, or over, with the help of Artificial Intelligence, online retailers can customize the user experience and make it more personalized, thus ensuring that the customer gets the right kind of products.
The use cases of AI are not just limited to these three domains; you can find its application across different fields, what we want to illustrate here is that AI is creating a big impact and is transforming our lives as we had never thought.
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Conclusion
Taking the above point ahead, we can say that AI has become lucrative career options. Platforms like Global Tech Council are offering online courses in the field of AI and machine learning. If you also wish to become an AI expert, this is the right time to start your journey. Enrol for the artificial intelligence certification program and make the best career move today.
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