Social Real Estate

about me:

• 8 years as a Mortgage Broker

about me:

• 8 years as a Mortgage Broker • I went to the dark side

about me:

• 8 years as a Mortgage Broker • 1.5 years as a Realtor®

about me:

• 8 years as a Mortgage Broker • 1.5 years as a Realtor® • Teaching and Speaking for 4 years • Video Marketing • Digital Marketing • Consulting

Technology will never replace Agents…

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But Agents using technology will!

3 Pillars Social Real Estate

Social Local Mobile

3 Pillars Social Real Estate

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Social

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Local

3 Pillars Social Real Estate

3 Pillars Online Real Estate Marketing

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Mobile

Social

Social

Social

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1. Cover Image!2. Profile Picture!3. Timeline!4. About Section!5. Apps!6. Highlights!7. Composer!8. Pinned Post!9. Friend Activity 

COVER IMAGE

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hootsuite

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hootsuite

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6 Keys to a Successful Social 1. Goals 2. Research 3. Content 4. Involvement 5. Face 2 Face 6. Rinse-Lather-Repeat

Social

create an experience that converts “likes” and “followers” into LEADS.

Social some best practices

Social some best practices

Curate & Diversify !

Social some best practices Curate

• be FUN

Social some best practices Curate

• be FUN •be ENGAGING

Social some best practices Curate

• be FUN •be ENGAGING •be INFORMATIVE

Social some best practices Curate

Social Curate & Diversify

Diversify

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Said No One Ever!!!

Local

Location Location Location !

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Local

Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6 billion searches a month !

Local

Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6 billion searches a month • 90% of home buyers start online (all location based) !

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Local

Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6billion searches a month • 90% of home buyers start online (all location based) • Less than 20% of all business have claimed their local

listing !

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Local

Where to start?

Local

Where to start?

LocalWhere to start?

Mobile

Mobile

Mobile

mobile internet use has surpassed desktop use.

Mobile80% of Americans don’t leave home without it

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90% have it within reach 100% of the time…

Mobile

Mobile

75% use their mobile device….

Mobile

72% + check and updated their status….

Mobile

72% + check and updated their status…

Mobile

Mobile

Mobile

89 million people watch 1.2 billion videos a day

Mobile

89 million people watch 1.2 billion videos a day !

50% of all MOBILE traffic !

Mobile

89 million people watch 1.2 billion videos a day !

50% of all MOBILE traffic !

92% of mobile videos are shared. !

Mobile

Video Ideas: • FAQ and Questions they should be asking • Community and home tours • tips and tricks • include your affinity partners !

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For more…. !

Visit: DaveWoodson.com YouTube: Dave Woodson Twitter: @DaveWoodson !