3: planning for organizations

8/7/2019 3: Planning for Organizations

1/21

{dcfflfm `nq nqmcfluc

jgd{lfmolirbqgcyg Mwli

Rgb

Jnhg t Lfyqniwbylnf t Mgyylfm Rycqygi t C Hnigd [qnmqch t [cqyfgq Qgr{nfrlaldlylgr t Gz{


2/21


3/21

jgd{lfmolirbqgcyg

}nqdirywiln&nqm clmc&nqm

{dc


Yjg hgfynqlfm {qnmqch nq nqmcflucylnfr lr

igrlmfgi nq yjnrg }jn }lrj yn igpgdn{ c

dnfm(ygqh hgfynqlfm {qnmqch n c |gcqr iwqcylnf nq hnqg$

lf }jlbj dcqmgq mqnw{r n rywigfyr hc| ag rgqpgi&

Nqmcflucylnfr yjcy cqg ligcd nq yjlr y|{g n {qnmqch lfbdwig igrlmf ig{cqyhgfyr$

CLMC bjc{ygqr$ nq nyjgq {qngrrlnfcd igrlmf mqnw{r n `pg nq hnqg& Yjg {qnmqch hnigd

igrbqlagi jgqg }cr ycldnqgi nq rywigfyr lf jlmj rbjnnd nq ewflnq jlmj& Jn}gpgq$ yjg ynndr

{qnpligi }nwdi }nqo gswcdd| }gdd nq bnddgmg(dgpgd rywigfyr& ]jgf {dcfflfm |nwq n}f

hgfynqlfm {qnmqch$ ly lr lh{nqycfy yn gpcdwcyg yjg fggir n |nwq nqmcflucylnf agnqg

c{{qncbjlfm c rnwqbgrwbj cr c rbjnnd nq |nwyj {qnmqchnq |nwq rywigfyr&

@nq rhcddg

bqgcylpgr

yjglq gz{g

}lyj c |nw

qg`gq yn R

Lfilpliwc
http://www.worldstudio.org/http://www.aiga.org/http://www.aiga.org/http://www.worldstudio.org/


4/21

jgd{lfmolirbqgcyg


{dc


mgyylfm rycqygi


5/21

jgd{lfmolirbqgcyg


{dc


Yjg hcygqlcdr {qnpligi lf yjg ]nqdirywiln.CLMC Mwlig

yn Hgfynqlfm cqg gzch{dgr nfd|& ]jgf {dcfflfm |nwq n}f

{qnmqch }g qgbnhhgfi yjcy gcbj mqnw{ }nqo }lyj c dnbcd

hgfynqlfm nqmcflucylnf yjcy bcf ngq yjg rw{{nqy cfi mwlicfbgfggigi yn awldi |nwq {qnmqch lf bnh{dlcfbg }lyj rbjnnd nq

rycyg {ndlblgr cfi dgmcd qgswlqghgfyr& RggYnnd Oly&

]jgyjgq |nw lfygfi yn hgfynq rywigfyr chnfm |nwq hghagqrjl{

nq |nwfm {gn{dg qnh yjg bnhhwfly|$ c {cqyfgq nqmcflucylnfr

jgd{ }ldd mlpg yjg rw{{nqy cfi dnfmgply| |nwq fg} {qnmqch

}ldd fggi yn rwqplpg& @nq gzch{dg$ yjg Fg} \nqo bjc{ygq n

CLMC jcr {cqyfgqgi }lyj yjg Fg} \nqo Bly| Ig{cqyhgfy n

Giwbcylnf cfi jcr qgbglpgi yqghgfinwr rw{{nqy& Yjg Fg}

\nqo Bly| Ig{cqyhgfy n Giwbcylnf {qnpligr yqclflfm nq anyj

hgfynqr cfi hgfyggr? dlygqcywqg cfi rw{{nqy hgbjcflrhr?

cfi dgmlylhcb| nq {cqgfyr cfi rbjnndr&

Lfigpgdn{lfmqgdcylnfrjl{r}{nygfylcd {cqyfgqr$

nbwr `qry nf ylfygqgryr&Ligfyljn} |nwq {qnmqch bc

{nygfylcd {cqyfgqr wd

yjglq mncdr&

rw{{nqy {cqyfgqrjl{r


6/21

jgd{lfmolirbqgcyg


{dc


]g cdrn qgbnhhgfi yjcy |nw rgy ryqcygmlb mncdr nq yjg

{qnmqch$ fi rjnqy( cfi dnfm(ygqh {cqyfgqr cfi fcfblcdacbogqr$ lfpndpg cfi lfplyg |nwq bnfrylywgfb| yn {cqylbl{cyg

anyj fcfblcdd| cfi cr hgfynqr cfi.nq pndwfyggqr$ cfi qgbnqi

anyj |nwq {qnmqgrr cfi |nwq mqnw{ rycylrylbr& Hgfynqlfm

WRC bnfrligqr c {qnmqch rwbbgrrwd }jgf ly bnh{dgygr

yjgrg nwq ryg{r5

Bnfiwbyr c bqlhlfcd acbomqnwfi bjgbo n hgfynqr

[qnpligr nqlgfycylnf cfi yqclflfm[qnpligr nfmnlfm rw{{nqy cfi bnfycbyGpcdwcygr yjglq hcybjgr cfi {qnmqch ggbylpgfgrr

Cijgqlfm yn yjlr {dcf rw{{nqyr yjg {qnmqch cfi yjnrg {gn{dg

ilqgbyd| lfpndpgi lf lyr igpgdn{hgfy$ cfi mlpgr pndwfyggqr$

{cqgfyr cfi fcfblcd acbogqr lh{nqycfy ggiacbo cfi

acbomqnwfi lfnqhcylnf&

rgy mncdr


7/21

jgd{lfmolirbqgcyg


{dc


c hnigd {qnmqch5 CLMC.F\


8/21

jgd{lfmolirbqgcyg


{dc


Lfnqhcylnf lf yjlr rgbylnf n yjg Mwlig yn Hgfynqlfm

[dcfflfm @nq Nqmcflucylnfrbnhgr qnh c pcqlgy| n

rnwqbgr& Yjg hcenqly| n lfnqhcylnf jcr aggf mgfgqnwrd|{qnpligi a| yjg Fg} \nqo Bly| Ig{cqyhgfy n Giwbcylnfr

Fg} \nqo Bly| Hgfynqlfm [qnmqch$ }lyj rw{{dghgfycd

lfnqhcylnf qnh nyjgq CLMC bjc{ygqr$ Hgfynq.Fcylnfcd

Hgfynqlfm [cqyfgqrjl{$ cfi Hgfynqlfm WRC& Yjg lfrlmjyr

rw{{dlgi jgqg }ldd mwlig |nw yjqnwmj bqgcylfm |nwq n}f

hgfynqlfm {qnmqch cfi gpcdwcylfm yjnrg {qnmqchr lf |nwq

cqgc& ]g jcpg swnygi rnwqbgr }jgqgpgq {nrrladg cfi

c{ndnmlug nq cf| wf}lyylfm nhlrrlnf&

Yjqnwmjnwy yjlr mwlig$ }gpg wrgi yjg CLMC cfi Fg} \nqo

Ig{cqyhgfy n Giwbcylnf hnigd *F\B ING, cr cf gzch{dg n

c rwbbgrrwd cfi qlmnqnwr {qnmqch }lyj c {qnpgf yqcbo qgbnqi

lf mwlilfm jlmj rbjnnd rywigfyr nwyrlig n yjg bdcrrqnnh&

]jgf bqgcylfm |nwq n}f hgfynqlfm {qnmqch

gcbj {cqyfgqrjl{ cfi bly| lr ilgqgfy cfi j

yjcy |nwq nqmcflucylnf bcf dd& Fg} \nqor {qg

bcf jgd{ dgci |nw yn fi yjg qlmjy {cqyfgq$ c

mwligdlfgr cfi nqh yjg agry {qnmqch nq |n

]g cdrn rwmmgry yjcy |nw qgplg} yjg lfnq

nfdlfg qnh Hgfynqlfm WRC&

nwq rnwqbgr

wflswg fggir


9/21

jgd{lfmolirbqgcyg


{dc


Lf igpgdn{lfm lyr hgfynqlfm {qnmqch lf Fg} \nqo Bly|$ CLMC

}nqogi bdnrgd| }lyj yjg F\B ING yn nqhwdcyg$ cihlflrygq

cfi gpcdwcyg yjg {qnmqch& Yjg nddn}lfm rgbylnfr n yjlr mwlig

}ldd {qnplig |nw }lyj yjg rchg ygh{dcygr yjg| gh{dn|gi&

Yjg Fg} \nqo Bly| Ig{cqyhgfy n Giwbcylnf agdlgpgr yjcy

bnhhlyygi nqmcflucylnfr cfi awrlfgrrgr bcf cfi in hcog

c bqlylbcd ilgqgfbg lf cddn}lfm yjglq gh{dn|ggr yn rgqpg cr

hgfynqr yn {wadlb jlmj rbjnnd rywigfyr& Yjg Fg} \nqo Bly|

Hgfynqlfm [qnmqch lr c ryqwbywqgi rbjnnd(lflylcygi c{{qncbj

yn yqcilylnfcd hgfynqlfm qgdcylnfrjl{r agy}ggf ciwdyr cfi

|nwfm {gn{dg& Rlfbg 3


10/21

jgd{lfmolirbqgcyg


{dc


Yjg rywigfyr cqg bjnrgf iwqlfm yjglq rn{

jlmj rbjnnd& Hcf| rywigfyr {cqylbl{cylfm l

{qnmqch cqg gfqnddgi lf cipcfbgi {dcbghgfy

cbylpg }lyjlf yjglq rbjnnd cfi bnhhwfly|$ hcbcfilicygr nq yjg qgr{nfrlaldlylgr yjg {qnmq

Nfg mncd n yjg CLMC Fg} \nqo {qnmqch lr y

rywigfyr lfyn c bqgcylpg {qngrrlnf& Yjg {q

cbbnh{dlrj yjlr a| lfr{lqlfm yjg rywigfyr }ly

ngqlfm mqnw{ {qnegbyr hcig }lyj bqgcylp

cfi a| mlplfm hgfynq cfi rywigfy {clqr yjg r

yjg| fggi yn rwbbggi& Yjg rwargswgfy {cmnwydlfg yjg {qnmqchr ygbjflswgr cfi gz{gq

C fgbgrrcq| bnfilylnfnq cf ggbylpg }nqo(acrgi

qgdcylnfrjl{ lr yjcy yjg y}n {gn{dg

lfpndpgi *hgfynq cfi hgfygg,

ggd bnffgbygiyjcy yjgqg lr

hwywcd yqwry cfi c rgfrg yjcynfg lr wfigqrynni$ dlogicfi qgr{gbygi&

j d o i


11/21

jgd{lfmolirbqgcyg


{dc


{cqyfgq qgr{nfrlaldlylgr

j d l oli y


12/21

jgd{lfmolirbqgcyg


{dc


Yjg hnry lh{nqycfy ciplbg lf awldilfm c rwbbgrrwd dnfm(

ygqh cfi nfmnlfm hgfynqlfm {qnmqch lr5 infy yq| yn mn ly

cdnfg# C rndli {qnmqch }ldd qgswlqg yjg bnn{gqcylnf n mqnw{r

cfi lfrylywylnfr yjcy yqcfrbgfi yjg lfilpliwcd igrlmfgq&

Nqbjgryqcylfm cfi cbldlycylfm lfygqcbylnf chnfm yjgrg ilpgqrg

mqnw{r fgbgrrlycygr aw|(lf qnh cdd bnfbgqfgi$ yjnqnwmj

{dcfflfm$ cfi yjg igpgdn{hgfy n ggbylpg cfi qgr{nfrlpg

lfqcryqwbywqg *lfbdwilfm {gqrnffgd,&

awldilfm c hgfynqlfm {qnmqch

Nfg n yjg bnh{nfgcf| rwbbgrrwd hgfynqlfm {qn

cf gzygfigi bnffgbynyjgq bnhhwfly| dgcigqr$ lfr

cfi |nwyj cmgfblgr&

j d l oli y d


13/21

jgd{lfmolirbqgcyg


{dc


Hnry hgfynqlfm lflylcylpgr cqg c {cqyfgqrjl{ chnfm yjqgg

ilrylfby gfylylgr5

Nqmcflucylnfcd [cqyfgq*lf yjg bcrg n CLMC.F\ ly lr

yjg Fg} \nqo Bly| Ig{cqyhgfy n Giwbcylnf,& Dnbcd

giwbcylnfcd ig{cqyhgfyr nq whaqgddc nqmcflucylnfr

cqg gzbgddgfy rnwqbgr n pcdwcadg lfnqhcylnf cfimwligdlfgr& @nq dcqmgq {qnmqchr$ }nqolfm }lyj cf

whaqgddc nqmcflucylnf hc| ag grrgfylcd nq cijgqlfm

yn bly| cfi rycyg dc}r& Yjg Nqmcflucylnfcd [cqyfgq }ldd

jgd{ cbldlycyg rhnnyj qgdcylnfrjl{r cfi cf ggbylpg

{qnmqch agy}ggf |nwq nqmcflucylnf *Jnry [cqyfgq,

cfi yjg hgfyggr {cqgfy nqmcflucylnf *Rywigfy @cbldly|

[cqyfgq,&

3&

Grycadlrj

yjg Ygch

Jnry [cqyfgq& Lf cdd bcrgr$ ly lr yjg mqnw

awldi cfi jnry c dnfm(ygqh hgfynqlfm {

mqnw{r hghagqrjl{$ bnfrylywgfb| nq g

ddr |nwq {nnd n ciwdy hgfynqr&Rywigfy @cbldly| [cqyfgq& Yjlr nqmcfluc

yjg {nnd n rywigfyr }jn cqg |nwq hgf

yn rbjnndr$ rwbj c {nnd bcf cdrn ag nw

ylnfr dlog bnhhwfly| bgfygqr$ |nwyj rgq

bjwqbjgr&

1&

2&

Fg} \nqo Ig{cqyhgfyn` Giwbcylnfr

Acrlb Cbylnf Ryg{r

jgd{lfmolirbqgcyg d


14/21

jgd{lfmolirbqgcyg


{dc


Jnry [cqyfgq hggyr }lyj yjg Ig{cqyhgfy n

Giwbcylnfr Nbg n Ryqcygmlb [cqyfgqrjl{r *NR[,

ryc yn ilrbwrr yjg nqmcflucylnfr ngq cfi igblig nf

acrlb {qnmqch {cqchgygqrnq gzch{dg$ jn} hcf|

hgfynqr> Qgdgcrg ylhg qnh }nqo> Nqmcflucylnfcd

bnnqilfcynq> Plrlyr yn yjg ena rlyg> [qnmqch awimgy>

Qgmlnfcd rw{gqlfygfigfyr nbg qgbnhhgfir

rbjnnd*r,&

[qlfbl{cd qgbglpgr nqlgfycylnf cfi acrlb {qnmqch

lfnqhcylnf&

3&

1&

2&

[qlfbl{cd ligfylgrrbjnnd(acrgi ygch$ lfb

bnnqilfcynq&

Rbjnnd(acrgi ygch cfi qg{qgrgfycylpgr q

nqmcflucylnf nq awr lfgrr hggy yn qgcbj b

igycldr n {qnmqch igrlmf5

Mncdr cfi naegbylpgr

Ycqmgy {n{wdcylnf

@nbwr cqgc

Dnmlrylbr cfi {qnmqch {cqchgygqr

Cf| wflswg cbylplylgr yn ag lfbdwigi

9&

7&

Grycadlrjlfm c

Rbjnnd(Acrgi[qnmqch

Fg} \nqo Ig{cqyhgfy

n` GiwbcylnfrAcrlb Cbylnf Ryg{r

jgd{lfmolirbqgcyg {dc


15/21

jgd{lfmolirbqgcyg


{dc


% Yjg Fg} \nqo Bly| Ig{cqyhgfy n Giwbcylnf ENGD L& ODGLF$ Bjcfbgddnq 1;;9 Fg} \nqo Bly| Ig{cqyhgfy n Giwbcylnf&

Cdd qlmjyr qgrgqpgi& Cdd hcygqlcdr }gqg }qlyygf cfi {qnpligi a| yjg Nbg n Ryqcygmlb [cqyfgqrjl{r$ Fg} \nqo Bly| Hgfynqlfm

[qnmqch& Yn qg{qniwbg cf| n yjgrg hcygqlcdr$ {dgcrg bnfycby yjg Fg} \nqo Bly| Hgfynqlfm [qnmqch$ Fg} \nqo Bly|

Ig{cqyhgfy n Giwbcylnf$ 71 Bjchagqr Ryqggy$ Qnnh 2;7$ Fg} \nqo$ F\ 3;;;=

Hgfynqlfm gnqyr cqg lh{nqycfy

rywigfyr hcog c rhnnyqcfrlylnf yn ciwdyjnnihcf| agfg`yr$ jn}gpgq$ }nqo(a

cqg cpcldcadg yn nfd| c qcbylnf n}jn bnwdi agfg`y& C hcenq bjcd

ag yn lfbqgcrg yjg fwhagq nhn{{nqywflylgr cpcldcadg nqfggi yjgh hnry&

Hgfynq qgbqwlyhgfy *bnwdi lfbdwig hgfynq nqlgfycylnf,

Hgfynq c{{dlbcylnf cfi rbqggflfm$ lfbdwilfmfmgq{qlfylfm&

Hgfynq yqclflfm&

Hgfygg qgbqwlyhgfy cfi rgdgbylnf&

0&

=&

:&


16/21

jgd{lfmolirbqgcyg


{dc


Lf yjg CLMC Fg} \nqo hnigd$ yjg Fg} \nqo Bly| Hgfynqlfm

[qnmqch cihlflrygqr c rbqggflfm cfi c{{dlbcylnf {qnbgrr yn

yjg hgfynqr$ lfbdwilfm c hcficynq| yjqgg(jnwq lflylcd yqclflfm

rgrrlnf& Yjg Fg} \nqo Bly| Ig{cqyhgfy n Giwbcylnf {ndlb|

cdrn qgswlqgr fmgq{qlfylfm n cdd lfilpliwcdr }jn }nqo nfg(

nf(nfg }lyj rywigfyr lf yjglq rbjnndr& Yjg {qnr{gbylpg hgfynq

hwry cdrn {qnplig {gqrnfcd cfi {qngrrlnfcd qggqgfbgr& Yjg

Ig{cqyhgfy n Giwbcylnf qgplg}r yjg hgfynqr c{{dlbcylnf

nqh cfi bnfiwbyr c acbomqnwfi bjgbo$ }jldg yjg rbjnndr

cfi nqmcflucylnfr bnnqilfcynqr bcqgwdd| hcybj rywigfyr

}lyj hgfynqr acrgi w{nf rjcqgi lfygqgryr&

Rgdgby

yjg Hgfynqr

Fg} \nqo Ig{cqyhgfyn` Giwbcylnfr

Acrlb Cbylnf Ryg{r



17/21

jgd{lfmolirbqgcyg


{dc


gz{gbycylnfr



18/21

jgd{lfmolirbqgcyg


{dc


Yjg mncd n yjg CLMC.F\ F\B ING Hgfynqlfm [qnmqch lr nq

rywigfyr cfi hgfynqr yn hggy lf yjg rywigfyr rn{jnhnqg|gcq cfi }nqo ynmgyjgq yjqnwmj mqciwcylnf&

]lyj yjg F\B ING hnigd$ nfbg hgfynq cfi hgfygg cqg

hcybjgi$ yjg hgfynq lr crogi yn hcog c |gcqdnfm bnhhly(

hgfy yn yjg rywigfy cr }gdd cr c ylhg bnhhlyhgfy n nwq

jnwqr c hnfyj& Lf ciilylnf$ anyj yjg hgfynq cfi rywigfy

hgfygg cqg gz{gbygi yn {cqylbl{cyg lf cf gpcdwcylnf {qn(

bgrr& Yjgrg qgswlqghgfyr cqg lh{nqycfy yn gfrwqlfm yjg bnf(rlrygfb| cfi bnfylfwly| yjcy hcog nq c rwbbgrrwd hgfynq(

hgfygg qgdcylnfrjl{& Yjg Fg} \nqo Bly| hgfynqr hggy }lyj

yjglq rywigfyr cygq rbjnnd$ glyjgq iwqlfm nq cygq {qngrrlnfcd

}nqo jnwqr& Bnh{cflgr cfi nqmcflucylnfr cqg gfbnwqcmgi

yn ag `gzladg lf cddn}lfm yjglq gh{dn|ggr yn {cqylbl{cyg lf

yjlr {qnmqch&%Lfnqhcylnf {qgrgfygi canpg jcr aggf {cqc{jqcrgi qnh yjg Fg} \nqo Bly| Ig{cqyhg

Hgfynqlfm [qnmqch&

Hgfynqr cqg gfbnwqcmgi yn gz{nrg yjglq ryw

cfi rnblcd qgrnwqbgr$ lf ciilylnf yn gz{nrlfm

}nqo gfplqnfhgfy cfi jgd{lfm }lyj cbcigh

Lf ciilylnf$ gdi yql{r cfi r{gblcd gpgfyr c

flugi nq yjg rywigfyr$ yn gfdcqmg yjglq rgfr



19/21

jgd{lfmolirbqgcyg


{dc


canwy wr



20/21

jgd{lfmolirbqgcyg


{dc


309 @l`yj Cpgfwg

Fg} \nqo$ F\ 3;;3;

Y5 131 :;= 3


21/21

{ m


{ c


]nqdirywiln @nwficylnf lr c fnf{qny nqmcflucylnf yjcy ngqr rbjndcqrjl{r cfi hgfynqlfm {qnmqchr lf y

cfi c{{dlgi cqyr& Cbylfm nf yjg agdlg yjcy bqgcylply| jndir gfnqhnwr {n}gq nq rnblcd bjcfmg$ mqc{jlb i

Icpli Rygqdlfm grycadlrjgi yjg nqmcflucylnf lf Fg} \nqo Bly| lf 3

3: planning for organizations

Documents