3 point something
TRANSCRIPT
WELCOMEWELCOME B25 | First Floor |Okhla 1, New Delhi 110020 INDIA
“non-physical” products.We design the user’s EXPERIENCE
on
Design Advisory | Smart Apps | Business Mockups | Social Media Consulting
Farming Your Ideas
F Y I
2 February 2012
4© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
3point
somethingA debate
viewpoint
The Great Debate
Notebook TabletVs.
Divide
It’s all about Mobile Technology.the user
CII Conference on Mobile BusinessEnterprises, Application & e-Governance
2 February 2012, 11:50 ITC Park Sheraton. Chennai
Sunil MalhotraFounder, Ideafarms
In my youth
Session: Is your next notebook a tablet?
1.WhatEverything should go mobile*
*Tablet - subset of mobile
can
2 February 2012
10© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
Q: What can go Mobile?
A: Everything …
2 February 2012
11© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
… but should Everything?
2 February 2012
12© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
http://www.slideshare.net/bryanrieger
2 February 2012
13© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
Tablet = Notebook + Mobility
Notebook = Tablet + Keyboard ????
2 February 2012
14© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
http://www.slideshare.net/bryanrieger/going-mobile-2010-by-yiibu
2 February 2012
15© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
So the more important question is …
… what should go Mobile?
It’s about devices … people
… some magic dust …
2 February 2012
18© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
Tablets make it look like …
http://www.siemens.com/press/pool/de/pp_med/2007/medus200711011-04_300dpi.jpg
2 February 2012
19© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
http://blog.bfbm.com/wp-content/uploads/2011/05/IMG_61081.jpg
… child’s play
2 February 2012
20© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
http://www.flickr.com/photos/artcenternabi/5491116358/sizes/l/in/photostream/
The interface allows you to Touch …
2 February 2012
21© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
http://www.flickr.com/photos/duncanchannon/3882988726/sizes/l/in/photostream/
…Pinch, Zoom, Rotate, Move around …
2 February 2012
22© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
http://www.matthewbuckland.com/wp-images/futureofsocialnetworking02.png
Augment your environment
Enterprise Collaboration
2 February 2012
23© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
Scribble as you would on a piece of paper
maybe a brainstorming tool
2 February 2012
24© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
… in real time, real space
http://www.motorola.com/web/Business/Products/Wireless%20LAN%20Devices/Integrated_Services_Platforms/_Images/_StaticFiles/IMG_8257_tablet.jpg
2 February 2012
25© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
Instant ordering
http://www.agilysyseurope.com/sites/default/files/Landing%20page/Sub%20page/iPad_demo_0.jpg
2 February 2012
26© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
http://www.tabletpc.com.au/product/3732/45314/motion-computing-cl900-rugged-slate-tablet-pc/
2 February 2012
27© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
http://www.ruggeddepot.com/product_images/uploaded_images/panasonic-toughbook-cf-h1-6.jpg
2 February 2012
28© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
http://blog.visa.com/wp-content/uploads/PATH_PayWave_shot.jpg
Yes it IS Pocket Science!
2.WhyThe Business Cause for mobile*
*Tablet - subset of mobile
Reduce costImprove efficiency… Jump on the Bandwagon
None of the above?
Go back to
‘what’
Criteria
for
moving
to
mobile*
*Source: Ideafarms’s conversations with potential stakeholders.
Why mobile?
:-(:-(:-(:-(
People don’t care about devices,they care about what it enables them to do.
My car is not a computer
3.HowDevelop your mobile* app
*Tablet - subset of mobile
Mockup
2 February 2012
34© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
2 February 2012
35© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
Design Biz
Tech
What Why
How
USERbility
2 February 2012
36© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
http://www.pranavmistry.com/projects/sixthsense/
The Future is already here!