3 qualities that define a successful agency
DESCRIPTION
Successful inbound marketing agencies need to be extremely selective when choosing clients. They also need to specialize in their service offering. But most importantly they need to focus on their employees first. These are lessons learned from attending HubSpot's gold and platinum partner day in Boston MA.TRANSCRIPT
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CMB Partner Office Hours
3 qualities that define a successful inbound agency
Every Tuesday @3pm Easternwww.contentmarketingblueprint.com
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Max TraylorVP Business Development at Content Marketer’s Blueprint
Director of Client Services at Innovative Marketing Resources
+MaxTraylor
Linkedin/in/maxtraylor
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Jason SwenkDigital-preneur
https://twitter.com/jswenk
https://www.linkedin.com/in/jasonswenk
https://plus.google.com/u/0/+JasonSwenk01
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What is the CMB Community?
A team of inbound marketing agencies that sell and deliver services using the Content Marketer’s Blueprint.
Join the Conversation:@CMBlueprint or +ContentMarketersBlueprint
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Today’s Schedule15 minutes: Presentation
20 minutes: Open discussion
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After the Webinar
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• Webinar recording
• Slides
• Blog article
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Today’s Topic:3 qualities that define a successful inbound
agency
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#1 Top agencies know who they can help and who they
can’t.
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What gets in the way of being selective?
Race to first “big” client
Financial instability
Revenue fever
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Know who you can help
Recognizes need for change
Access to decision makers
Budget to support growth
You are passionate about the business
You have contacts/experience in their industry
They have a product that solves a problem
Their value is unique among competitors
They have a documented sales process
They have owned media assets (website visitors, email lists, social footprint)
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Know who you can’t help
Reluctant to change
Lots of marketing red tape
Budget for your starter plan
The business doesn’t interest you
You don’t have any leverage in their industry
There is no “need” for the product
They are the same as their competition
They don’t’ have a sales process
No website traffic or owned resources to plug into
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Why be selective?
Maximize the value of your time
Leverage your experience
Differentiate yourself (marketing)
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#2 Top agencies know exactly how to
help their clients.
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Don’t overload your plate
Brand Development
Inbound Marketing
Sales Alignment
• Buyer persona• Website
development• Brand positioning
• Strategy• Management• Content• Design• Implementation• Paid Search• Social Media…
• CRM consulting• CRM integrations• Sales process
consulting
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Specialize
Excellence
Efficiency
Master the process
Fill the gaps with strategic partnership (who are excellent at what THEY do
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#3 Top agencies focus on your
employees.
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Failure
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Retention
Get to know where they really want to be in 3 years
Help them build their personal brand to get them there
Select clients they WANT to work with
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Next Session: Tuesday April 29th @ 3:00 PM
“Inbound Success Requires More Than Marketing”
Sign up at: www.contentmarketingblueprint.com/2014-
webinars