3 rd hourly marketing management
TRANSCRIPT
1. 3RD HOURLY TOPICS4 Ps1- PRICE2- PRODUCT3- LEVELOF PRODUCTS4- TYPESOF PRODUCTS5- HOW PRODUCT LAUNCH6- PRODUCT DEVELOPMENT STAGES (CHAR, OBJECT, STRATEGIES)7- PRICING STRATEGIES8- PLACE (WHOLESELLER, RETAIL NETWORK, LOGISTICS)9- PROMOTION (ADVERTISMENT, MEAN & MEDIA ADVERTISING {SELECTION, PLACE &TIME, CONTEMPERING, CONCEPT OF IN HOUSE ADVERTISMENT, MEDIA BUYINGADVERTISING, PRO, PR ROLE IN TODAY MARKET, PUBLICITY, SALES PROMOTIONTOOLS} )++++++++++++++++++++++++++++++++++++++++++++++++++PRODUCTLevel of Product 4 to 5 levels are therea) Core Benefitsb) Basic / Actuallc) Expectedd) Augmentede) Potential 2. TYPE OF PRODUCTS (4 TYPES)CONVIENCESPECIALISTSHOPPINGUNSOUGHTHOW PRODUCT LAUNCH (6-TYPES)1- IDEA GENERATION2- COLLECTION OF INFORMATION3- PRODUCT DESIGN4- PACKAGING5- BETA TESTING6- COMMERTIZATION