3 reasons why emoji should be important for marketers
TRANSCRIPT
FOR
Robert Katai
What if wecould talk...
The same LANGUAGE
sorry,
not this
Yes, We Can with
EMOJIS
Even these guys recognize the power of emojis
Is this importantfor Marketing?
I give you why 3 Reasons
Emojis are Important
Marketersfor
The importance ofVisual Marketing1
More than of your 50%brain is involved in
visual proccesing
70% of all your
sensory receptors are in your eyes
Reso
urce
s: N
eoM
an S
tudi
os
The Millennials Language2
Millennials spend an average
25 h. online / week, and
91% are regular Internet users
Ditch B2C,
go for H2H,
Human-to-Humancommunication.
Internet and digital technology play an increasingly important role in their lives, starting with how they form their identity and how they experiment with their social identity.
Professor Urs Gasser,Berkman Center for Internet and
Society at Harvard University
“
Emojis mean time3
Time is a valuable thing / Watch it fly byas the pendulum swings / Watch it count down to the end of the day
“Linkin Park - In The End
Time is a VALUABLE RESOURCE for every marketer.
Conclusion
the Right Type Of Content, for the , Right Context
at the Right Time
Visual MarketerBrand Evangelist Bannersnack
@katairobi
www.robertkatai.com