3 secrets to retargeting success
DESCRIPTION
If your aim is drive down your cost per lead, take another look at retargeting. Your sales team can’t possibly address the 95% of visitors to your website who don’t convert, but there’s juice left in that orange. Squeeze more value out of your existing search marketing efforts! • Segment your audience for maximum effectiveness • Create and manage contextual and compelling ads • Woo your user by optimizing your frequency cap and retargeting duration Webmarketing123 is a Bay-Area Digital Marketing Agency. Our distinctive approach: pair a metrics-rich methodology with an understanding of our clients’ unique business goals and challenges. We combine a deep expertise across industry verticals, smart use of automation, and efficient use of analytics to inform data-driven decision-making. At Webmarketing123, each client has a dedicated team employing Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and/or Social Media Marketing (SMM) to create remarkable, results-driven marketing programs.TRANSCRIPT
![Page 1: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/1.jpg)
#webmarketing123
Alan Chan Director, Digital Media
3 Secrets to Successful Retargeting
Today’s Hosts:
Evan Specter
Content Marketing Specialist
Dial-in: 1 (480) 297-0020 Access Code: 353-597-333
![Page 2: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/2.jpg)
#webmarketing123 #webmarketing123
1 What Is Retargeting and Why Should You Use It
2 The Science of Retargeting
3 Four Retargeting Strategies We Like
Webinar Agenda
![Page 3: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/3.jpg)
#webmarketing123 #webmarketing123
Founded in 2004
120+ Clients
Custom KPI-based Scorecards
Proprietary Attribution Tool
![Page 4: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/4.jpg)
#webmarketing123 #webmarketing123
Are the slides available?
Connect with us on Social Media
Want to learn more?
Some Practical Matters
Yes! Just email [email protected]
#webmarketing123
facebook.com/webmarketing123
Request a Free 30 minute SEO Assessment And Receive a $50 Amazon.com Gift Card.
visit bit.ly/wm123seo
![Page 5: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/5.jpg)
#webmarketing123 #webmarketing123
What is Retarge,ng?
![Page 6: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/6.jpg)
#webmarketing123 #webmarketing123
What is Retarge,ng?
![Page 7: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/7.jpg)
#webmarketing123 #webmarketing123
What is Retarge,ng?
![Page 8: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/8.jpg)
#webmarketing123 #webmarketing123
What is Retarge,ng?
![Page 9: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/9.jpg)
#webmarketing123 #webmarketing123
What is Retarge,ng?
![Page 10: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/10.jpg)
#webmarketing123 #webmarketing123
Target specific messages to Visitors who:
What is Retarge,ng?
visited your site and left without taking an action
downloaded a whitepaper or signed up for a free trial
Let their free trial expire
![Page 11: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/11.jpg)
#webmarketing123
Increase the value of your current paid search campaign
Reach customers who you’ve already qualified
Gain intelligence through segmentation
Increase the number of conversions
Decrease your cost per lead
Why Use Retarge,ng?
![Page 12: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/12.jpg)
#webmarketing123 #webmarketing123
1 What Is Retargeting and Why Should You Use It
2 The Science of Retargeting
3 Four Retargeting Strategies We Like
Webinar Agenda
![Page 13: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/13.jpg)
#webmarketing123
The Science of Retarge,ng
THANK YOU
Home Product Page Shopping Cart Thank You
![Page 14: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/14.jpg)
#webmarketing123
The Science of Retarge,ng
![Page 15: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/15.jpg)
#webmarketing123 #webmarketing123
The Science of Retarge,ng
The Google Display Network reaches 92% of U.S. Online Adults
![Page 16: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/16.jpg)
#webmarketing123 #webmarketing123
The Science of Retarge,ng: Frequency & Dura,on
![Page 17: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/17.jpg)
#webmarketing123 #webmarketing123
The Science of Retarge,ng: Frequency & Dura,on
![Page 18: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/18.jpg)
#webmarketing123 #webmarketing123
The Science of Retarge,ng: Ad Relevance
![Page 19: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/19.jpg)
#webmarketing123 #webmarketing123
Target specific messages to Visitors who:
visited your site and left without taking an action
downloaded a whitepaper or signed up for a free trial
Let their free trial expire
The Science of Retarge,ng
![Page 20: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/20.jpg)
#webmarketing123 #webmarketing123
The Science of Retarge,ng: Ads Relevant
Text Ads
![Page 21: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/21.jpg)
#webmarketing123 #webmarketing123
The Science of Retarge,ng Ads Relevant
Text Ads
Display
![Page 22: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/22.jpg)
#webmarketing123 #webmarketing123
The Science of Retarge,ng: Ads Relevant
Text Ads
Multi-media or Video
![Page 23: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/23.jpg)
#webmarketing123 #webmarketing123
The Science of Retarge,ng: Ads Relevant and Ac,va,ng
![Page 24: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/24.jpg)
#webmarketing123 #webmarketing123
1 What Is Retargeting and Why Should You Use It
2 The Science of Retargeting
3 Four Retargeting Strategies We Like
Webinar Agenda
![Page 25: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/25.jpg)
#webmarketing123 #webmarketing123
Six Remarketing Strategies
![Page 26: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/26.jpg)
#webmarketing123 #webmarketing123
Occasions
![Page 27: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/27.jpg)
#webmarketing123 #webmarketing123
New Product/Free Trial
![Page 28: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/28.jpg)
#webmarketing123 #webmarketing123
Staggered Discount
![Page 29: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/29.jpg)
#webmarketing123 #webmarketing123
Portfolio List Strategy
![Page 30: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/30.jpg)
#webmarketing123 #webmarketing123
Key Takeaways
1
2
3
Retargeting reduces your cost per lead
Like all digital marketing, it’s possible to start small, experiment and optimize.
Big plans are made of small steps. What is the best next step you can take towards marketing your business online?
![Page 31: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/31.jpg)
#webmarketing123 #webmarketing123
• Request a Customized SEO Assessment Today. You May Qualify for a $50 Amazon.com Gift Card! • Email [email protected] • Or visit bit.ly/wm123seo
![Page 32: 3 Secrets to Retargeting Success](https://reader034.vdocument.in/reader034/viewer/2022051209/548760bdb4af9faa0d8b539f/html5/thumbnails/32.jpg)
#webmarketing123 #webmarketing123
1. Discover the cost of not ranking in the top positions on search engines and much revenue is being lost to higher ranked competitors
2. Find out where you rank against your top competitors and what
tactics they’re employing. 3. Compare digital strategies: Paid Search, Organic Search, Display
Advertisiing, Social Media Marketing.
Request a Consultation: bit.ly/wm123seo
What can you learn from speaking with one of our analysts?
facebook.com/webmarketing123
Next Week: Socialize Your Search Strategy with Google+