3) spread the word about online giving and fundraising

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Getting started with JustGiving Step 3: Spread the word for causes

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Now that you’ve branded your profile on JustGiving , it’s time to spread the word and get people giving and fundraising online! Don’t be shy! The more you can do to raise awareness, the more likely it is that you’ll boost fundraising and donations. In this quick presentation, we’ll show you how to: - optimise your website - promote online fundraising - raise money on Facebook.

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Page 1: 3) Spread the word about online giving and fundraising

Getting started with JustGiving

Step 3: Spread the word

for causes

Page 2: 3) Spread the word about online giving and fundraising

Getting started with JustGiving3. Spread the word

Spread the word

Now that you’ve branded your profile on JustGiving it’s time to spread the word and get people giving and fundraising online!

Don’t be shy! The more you can do to raise awareness, the more likely it is that you’ll boost fundraising and donations.

In this quick presentation, we’ll show you how to:

• make it easy to donate online• promote online fundraising• raise money on Facebook.

Page 3: 3) Spread the word about online giving and fundraising

Make it easy to donate onlineThe easiest way to increase donations to your charity is to add a clear way for people to donate on your website.

We’ve got a couple of ready-made options for you to choose from. Let’s take a look.

Getting started with JustGiving3. Spread the word

Page 4: 3) Spread the word about online giving and fundraising

The Donate Button

The simplest way to get people giving online to your cause is to add our Donate Button to your website.

Your supporters simply click it and they are taken straight to your Charity Profile on JustGiving to make their donation.

* Direct Debit donate button = UK only

Getting started with JustGiving3. Spread the word

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TOP TIP Make sure your button is easy to find on your website, so people can show they care with a simple click.

Tree of Hope has its ‘Donate’ button right at the top of the page – no scrolling required! This makes it simple for anyone visiting their website to give in an instant.

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How to get your Donate Button

• Log in and click on Fundraising tools.

• Select Buttons.

Getting started with JustGiving3. Spread the word

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How to get your Donate Button (cont.)

• Click on the button you’d like to use

• Its HTML code will appear in the box to the right, under Step 2.

This code can be used to make the donate button appear on your website via your content management system (CMS). If you don’t have a CMS, you’ll need to speak to someone with a bit of technical expertise to help you add it to your website.

• Click Copy if you'd like to add the HTML to your website yourself – you can then paste it in to your CMS.

• You can send the code directly to your

web manager, or the person that updates your website, by adding an email address.

Getting started with JustGiving3. Spread the word

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Donate Box

Donate Box is a plugin for your website that makes it easy for people to donate and share their donation with their friends.

You can have it up and running in just a few minutes so your supporters can give using our fast, mobile-friendly donation-flow.

* Direct Debit donate button = UK only

Getting started with JustGiving3. Spread the word

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How to get your Donate Box

• Log in and click on Fundraising tools.

• Select Donate Box & Donation prompts.

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How to get your Donate Box (cont.)

• Choose your currency

• Add your one-off Donation prompts and click Save changes

• Scroll down and click Copy code

This code can be used to make the Donate Box appear on your website by pasting it in the right page of your content management system (CMS). If you don’t have a CMS, you’ll need to speak to someone with a bit of technical expertise to help you add it to your website.

Getting started with JustGiving3. Spread the word

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Promote online fundraisingMake sure people know that you’re part of JustGiving. Tell them why you work with us and how online fundraising can help them raise more money.

We’ve created some content you can pop in your fundraising packs or on your website. Let’s take a look.

Getting started with JustGiving3. Spread the word

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Getting started with JustGiving3. Spread the word

Share a few friendly words of encouragement

Get your supporters raising money online with a few encouraging words in all the right places.

Explain the benefits of fundraising online and where they need to go to get started.

Try adding this message to your website and fundraising packs:

Help us raise more with JustGiving

Forget those old-fashioned sponsorship forms and get online with a JustGiving page! It’s easy to

share with friends and family on email and social media, so you’ll reach more people and raise

more for your cause.

And it makes our lives a lot easier too – less paperwork to process means we can be more

efficient and save money.

Get started at www.justgiving.com

TOP TIP Add our logo too! You can download it here

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Make a page Button

Whether your supporters are taking part in one of your events or raising money for an appeal, encourage them to fundraise online so they help you raise more money.

Pop a Make a page Button on your website and your supporters will be taken straight to your profile on JustGiving. When they click on Fundraise for us, their page is created. Simple!

Getting started with JustGiving3. Spread the word

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Getting started with JustGiving3. Spread the word

Remember Button

We’ve also made buttons that help your supporters raise money online in memory of a loved one.

With the click of a button, they’ll be able to create a special type of fundraising page. We call them In Memory pages.

They have a sensitive theme and automatically connect to a collection page. It brings together all the fundraising happening in memory of one person, and acts as a lasting legacy.

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How to select your button

• Log in and click on Fundraising tools.

• Select Buttons.

Getting started with JustGiving3. Spread the word

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How to select your button (cont.)

• Click on the button you’d like to use

• Its HTML code will appear in the box to the right, under Step 2.

This code can be used to make the donate button appear on your website via your content management system (CMS). If you don’t have a CMS, you’ll need to speak to someone with a bit of technical expertise to help you add it to your website.

• Click Copy if you'd like to add the HTML to your website yourself – you can then paste it in to your CMS.

• You can send the code directly to your

web manager, or the person that updates your website, by adding an email address.

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Getting started with JustGiving3. Spread the word

Here’s an example

Stroke Association encourages people taking part in their events to fundraise online using JustGiving.

They explain why they want people to use JustGiving and the benefits – “you’ll raise more money” and “your friends and family can quickly and easily donate”.

They also use one of our ready-made buttons, which means people can set up a JustGiving page with just a couple of clicks.

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Raise money on FacebookDoes your organisation have a page on Facebook? Make it easy for people to donate with our giving app.

Here’s a bit more information.

Getting started with JustGiving3. Spread the word

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Getting started with JustGiving3. Spread the word

Turn likes into donations

Once you’ve built a community on Facebook and got people liking your page, add our giving app to receive donations.

It gives your supporters a great experience as they can donate without leaving Facebook.

Learn how to add the app to your Facebook page

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Get help and supportWhen you need a helping hand or a little bit of advice, we’re here to support you.

Here’s how you can find answers to your questions and contact us.

Getting started with JustGiving3. Spread the word

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Help and support for you

Need a little reminder of how to do something on JustGiving? No problem. Visit our online support area and you’ll find lots of helpful Q&As.

But don’t worry, if you can’t find the right answer to your question, you can send us an email or give us a call:

• 0345 078 2063 for UK• (02) 8417 3025 for Australia• 015530176 for Ireland• 05808 5289 for Hong Kong justgiving-charity-support.zendesk.com

Getting started with JustGiving3. Spread the word

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Congratulations! You’ve completed Step 3.Move on to the next step and learn how to connect with givers:

- Step 1: Take the tour

- Step 2: Build your profile

- Step 3: Spread the word

- Step 4: Connect with givers X

- Step 5: Track success X

Getting started with JustGiving3. Spread the word