3 steps to a killing email marketing program
TRANSCRIPT
3 Steps to a Killing Email Marketing Program
THANKS FOR YOUR ATTENTION.
WHO AM I TO DESERVE IT?
1. Brazilian-born Fabiana Pereira, MBA, PhD.
2. Senior Digital Strategist & Management Consultant
3. Work with Fortune 100 and disruptive startups
4. To establish and lead highly successful CRM and Interactive Marketing Programs
5. Think outstanding is the new black
LET’S TALK ABOUT EMAIL?
LET’S TALK ABOUT EMAIL?
In 2014, 89% of marketers in the US and Canada said email was their primary channel for lead generation. (Forrester Research).
In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States (eMarketer).
In 2014, 74% of marketers claimed: email marketing generates a positive ROI for their brands or businesses (Marketing Cloud).
In 2014, 43% of enterprises reported having email teams staffed with 2 to 3 people (Marketing Cloud)
3 STEPS FOR A KILLING EMAIL MARKETING
PROGRAM
1st STEP: MAKE IT GROW
DB GROWTH 101: OPTIMIZED OPT-IN
1. Location, Location, Location
2. Immediate Gratification
3. Short and Sweet
4. Test for the Best
DB GROWTH PRO: BIRDS OF A FEATHER
1. Win-Win Situations
2. Affiliated We Stand
3. Custom Audiences
DB GROWTH BOOST: CONTESTS!
1. We’re All Game
2. Experience is King
3. Go Big or Go Home
2nd STEP: MAKE IT SHINE
SHINING 101: DESIGN & COPY
1. Responsive
2. Inspirational
3. Clever
4. Social-Proofed
5. Direct
PERSONALIZATION BOOST: ADDED VALUE
1. Exclusive Club
2. Everyone Gets Busy
3. Hey, Here’s Something Awesome
3rd STEP: MAKE IT PERSONAL
PERSONALIZATION 101: SEGMENTS
1. Newbies
2. Disengaging
3. Best Customers
4. Preference-based
PERSONALIZATION PRO: DYNAMIC CONTENT
1. You Had a Stylish Year!
2. Your Foundation Matches.
3. We Miss You. Here’s a Freebie. Come Back.
4. 6 Months Together! We ♥ You More than Ever.
PERSONALIZATION BOOST: AUTOMATED FLOWS
1. Welcome to Our World
2. Post-Purchase Follow Up
3. Reengagement
4. Abandoned Browsing / Cart
That’s it!Easy as 1, 2, 3
Email is quite addictive(specially the results).
Making a killing at itis even more fun.
