3 steps to building a brand
TRANSCRIPT
3 steps to building a brand.
1
2
@adamkleinberg
3
HOW DO YOU BUILD A BRAND?
LESSON 1.
ONE THING. IN THE MIND OF THE CONSUMER, YOU CAN ONLY BE ONE.
SAFE.
SMALL.
TOUGH.
THE ULTIMATE DRIVING MACHINE.
LESSON 2.
ZAG.IF EVERYBODY ELSE ZIGS, YOU ZAG.
7
THE CIRCUS.
THE CIRCUS.
XX X XX
11
Never miss a word.
LIVESCRIBE COULD HAVE BEEN A COMPUTER PEN, A TRANSLATION DEVICE, A CALCULATOR. INSTEAD IT WAS...
12
13
14
A BEER FOR PEOPLE WHO DON’TALWAY DRINK BEER.
15
NOT THE FIRST PHYSICS GAME.BUT THE FIRST TO TELL A STORY.
LESSON 3.
TRIANGULATE. TO FIND YOUR ONE THING.
17
INTERNAL
MARKET
TARGET
18
INTERNAL.YOUR PEOPLE.YOUR PRODUCTS.YOUR EXPERIENCE.YOUR VISION.
19
MARKET.COMPETITION.TRENDS.CULTURE.
20
TARGET.WHERE’S THE OPPORTUNITY?WHAT MATTERS TO THEM?WHAT PROBLEM CAN WE SOLVE?
21
INTERNAL
MARKET
TARGET
YOU