3 steps to turn your npc into a lead-generating powerhouse€¦ · tips for building brand and...
TRANSCRIPT
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3 Steps To Turn Your NPC Into A Lead-generating Powerhouse
Reimagine your NPC strategy to drive accuracy, brand and lead generation
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Housekeeping
✛ Adjust audio settings in the
bottom left hand corner
✛ The last 15 minutes of the
webinar will be for Q&A
✛ Send questions anytime by typing
them into the Q&A panel
✛ We’ll email a recording of today’s
presentation as follow-up
✛ If you’d like to learn more about
ClearCost, go to campuslogic.com
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Your Presenters
Justin Topliff
Dir of Product Marketing
Heather Dunn
VP of Marketing
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Today’s Agenda
✛ Why NPCs aren’t just for financial aid anymore
✛ Strategies to ensure accurate cost estimates
✛ Tips for building brand and generating leads through
your NPC
✛ Questions & Answers
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Rethink Your NPC,
Beyond Financial Aid
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The NPC Status Quo
Inaccurate estimates
Not mobile optimized
No call to action
Limited design
Poor student experience
No reporting and analytics
Difficult implementation
Lack of CRM integration
Not tailored to your school2
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!
Ineffective as a recruiting tool
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Your Net Price Calculator Is Often TheFirst Interaction Students Have With You.
$ Cost?
Scholarships?
FinAid?
#DigitalNative
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Outcomes Of Effective NPCs
✛Better student engagement
✛More informed students & families
✛Enhanced financial literacy
✛ Improved “stickiness” from search
through enrollment
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What We’re Seeing In The Market
+ Prospective students who used the NPC had an enrollment rate
86% higher than students acquired from other sources (Fordham)
+ 29% of first-year students used the NPC (West Virginia Wesleyan)
+ Admits that used the NPC are 76% more likely to pay a deposit
(Fordham)
+ Students who received a personalized NPC experience
had a 39% higher enrollment rate (Indiana State)
Net Price Calculators & Your School
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Key Takeaways
✛ Your NPC can benefit other departments
beyond Financial Aid
✛ Students who complete your NPC are ‘hot
leads’
✛ Your NPC is the start of the student
journey & also the ‘point of entry’ for your
enrollment funnel
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Ensure Accurate
Cost Estimates
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Question Your Question Sets
✛ Strike a balance between accessibility &
accuracy
✛What is the current completion rate?
✛ Is your calculator ‘smart’ and uses skip-logic
to move students through the process faster?
✛ Can your NPC provide estimates to
populations beyond the mandated first-time,
full-time undergraduate population?
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Example: Wittenberg University
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Example: Wellesley College
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Take calculations beyond the basics
✛ Institutional aid
✛ Scholarship estimates
✛ Merit-aid criteria questions
✛ Variable cost of attendance (i.e., housing, in-state, out-of-state, and program of study)
✛ All available military benefits (Post-9/11, Chapter 30/1606/35/31, active duty assistance, spousal benefits, etc.)
✛ Transfers, returning students, etc.
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Key takeaways
✛Monitor your completion rates & strike a balance between accessibility & accuracy
✛ Ask additional questions that will allow you to tailor outputs & follow-up communication to multiple, unique student populations
✛ Always ensure your NPC remains Title IV-compliant
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Build Brand &
Generate Leads
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Create a Lead-Generation Environment with Your NPC
✛Bring your NPC front & center
✛NPC completers are ‘hot leads’ and open
to receiving more information
✛You can’t require contact info, but you can
ask for it
✛ Integration with your SIS, CRM, and/or
email marketing software
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Example: Fordham University
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Example: Fordham University
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Personalized Experiences & Outputs
✛ Is the calculator optimized for mobile? Does it open in a
new tab? Does the page load quickly?
✛ Think about how much time the process takes; are there
ways to consolidate (or skip) repetitive income questions?
✛ Use school colors, imagery, and messaging to build trust
with a consistent look and feel with the rest of your website
✛ What targeted messages, personalized financial services
conversations or tailored content can you deliver based off
information you collect?
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Example: Spring Hill College
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Make Students Take Action
✛ Offer next-steps beyond the simple cut-and-
dried cost of attendance
✛ NPCs are the first step in a student’s journey –
help them take the next step(s)
✛ Directing them to other forms helps you
capture leads & keep in touch with prospective
students
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Example: West Virginia Wesleyan
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Example: West Virginia Wesleyan
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Example: Fordham University
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Example: Fordham University
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Key takeaways
✛Think of your NPC as a lead
generation tool
✛Deliver a personalized, branded
experience with a tailored output
✛Tell prospective students what
action(s) to take next
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Introducing ClearCost
✓ Drive student recruitment
✓ Boost enrollment
✓ Deliver accurate net price estimates
✓ Communicate value to students
✛ Tailored to your unique programs for accurate and
precise calculations
✛ School-branded for a streamlined student experience
from website to net price calculator results
✛ Meets HEOA requirements for compliance with
regulations
✛ CRM integration turns your net price calculator into a
lead generation tool
✛ Comprehensive analytics help optimize net price
calculator usage and performance
FOR YOUR STAFF FOR YOUR STUDENTS
✛ Accurate and precise calculations give potential
students a clear understanding of cost
✛ Known EFC enables students to bypass additional
questions for a faster estimate
✛ Mobile net price calculator makes your NPC easy
to access
✛ Tailored messaging and calls to action help
students choose your institution
✛ Scholarship result estimates gives students an
estimate of their merit scholarships
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Lucas and Dylan
are online to
answer your Qs!
…
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Thank you!