3 Steps to Writing a Powerful Headline http://ppcadsthatsell.com/ 5/15/2014 PPC Ads That Sell Paul Smith

3 Steps to Writing a Powerful Headline

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Before you write your next PPC ad, your next blog post, or your next newsletter

story, pause for just a second and ask yourself how you can craft a powerful

headline. Experts have proven that the most powerful words in any written

material is the headline because it entices the reader to take time out of their

lives and read the rest of the article, ad, or blog.

Step #1 Identify Your Target Audience

The first step to creating a great headline that delivers results is to identify the

target audience. The free book PPC Ads That Sell reminds readers that hits may

go down, because the ones that are reading the blog or viewing the ad are the

people most likely to buy the product or service. In order to determine your

target audience, you need to identify three key elements.

You need to identify the demographics of your audience including:

Age

Gender

Ethnic background

Income

Marital status

3 Steps to Writing a Powerful Headline

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You also need to identify the psychographic information about your

audience including:

Attitudes

Behaviours

Hobbies

Lifestyle

Finally, you need to determine the location of your audience. Not only where

they are physically in the world, but also how they connect with your PPC ads,

blogs, or newsletters.

Step #2 Choose Psychological Keywords

Once you have identified your target audience, think about psychological words

that will connect with your target audience. Some of the words that you might

want to consider using include breakthrough, crammed, free, growth,

pioneering, scientific, secret, soar, special, tested, truth, and unlimited.

3 Steps to Writing a Powerful Headline

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Step #3 Write the Headline

Now, you are ready to write your award-winning headline that will attract your

target audience.

Author: Paul Smith

http://ppcadsthatsell.com/