CCHELSEA ROBERTSON

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Famous designer:-Donna Karan

Store will be open:- September 5th 2017

Target market:-Women, men, teens and

children.

Merchandise:-Swimwear

Apparel at the store:- flip flops

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Marie Swimwear Collection

$ 6,000 to $500

CMain store name: Tropical

Swimwear Collection

Target customer : Adults both women and men ages 25-40

70% highly educatedMiami South Beach, L.A., New York

60% Single, 40% MarriedIncome: 100k

Occupation Includes: corporate jobs

DemographicsMarie Swimwear

Psychographic

Women who enjoy the luxury of shopping to relieve stressMen who enjoy active lifestyle

Enjoy spending time with familyShow great interest in outdoor activities

Very sociable individuals

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Marie collectionFabric layout

$11.99/yardElectric blue

Nylon spandex

$9.99/yardWhite 4-way

Stretch

$13.00/yardBlue lava

$13.00/yardOmbre print

$19.99/yard

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Marie collection Findings and

Trims$23.98 each

European zipper

$3.98 eachBrilliance rhinestone

Dome button

$15.98/yardLoop ledgeFloral lace

$3.98 eachBrilliance two-tierFlower rhinestone

button

$24.98 eachSnowflake rhinestone

button

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Advertising

social media such as facebook, twitter Banners Billboards Cards Magazines

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Maria Swimwear Collection

$400 to $50

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Maria Swimwear Demographic

Main store name: Tropical Swimwear Collection

Target customer : Teen ages 13-19

40% college educatedMiami South Beach, L.A., New York

60% Single, Majority live with their parentsOccupation Includes: students

Primarily no kids

Psychographic Teens who love to spend time at the

mall especially when on vacationVery active with outdoors: beach,

surfing, swimming.Very into social media: twitter,

snapchat.

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Maria collectionFabric Layout

$13.98/yard enso silky Swim Knit

coral

$2.00/yardPoly white

$8.99/yardMesh tie dye

$11.99/yardBlack solid

Nylon spandex

$11.49 eachRed nylon

lycra

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$3.95 each antique gold

Maria collection

Findings and Trims

$19.98 each rhinestone leaf

trim

$5.25 each swarovski stones

$1.95 each Gold metal

starfish$44.98/yard Eurpean twist

fringe

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Advertising

Billboards Banners Online such as instagram

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AbbyMarie Swimwear Collection

$80 to $15

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AbbyMarie SwimwearDemographic

Target customer : kids ages 5-1130% elementary student

Miami South Beach, L.A., New York100% Single,

Majority live with their parentsOccupation Includes: students

Primarily no kids

Psychographic

Kids who love to spend time at the mall especially when on vacation

Very active with outdoors: going to the pool, beach, waterparks.

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Abbymarie CollectionFabric layout

$1.00/yardPoly crepe

ivory

$2.00/yardMicro meshperiwinkle

$8.00/yardMilliskin matte

$9.99/yardFuchsia 4-way

stretch

$9.99/yardBright orange

4-way Stretch

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Abbymarie collectionFindings and trims

$2.59 eachflower shapeButton with

shank

$2.59 each Glitter star

button

$0.98 each2-hole daisy

button

$7.98/yardMulti color

Braided vinyl

$3.98/yardDenim knit

braid

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Advertising

Billboards Social media Magazines

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http://www.globalintimatewear.com/Upload/UserFiles/image/Diesel%202013%20Summer%20Swimwear%20Collection.jpg

http://3.bp.blogspot.com/-_5Wko1ZsNBQ/VSUtGq_u2hI/AAAAAAAAq4s/l5okMIlOl0Y/s1600/Honey%2BWe're%2BHome%2BKids%2BSandals.63.jpg

http://i.ebayimg.com/00/s/NDYxWDUwMA==/z/cP0AAOxyVaBSyIM1/$_3.JPG?set_id=2http://www.mjtrim.com/http://www.nyfashioncenterfabrics.com/collections/swimwear-fabrichttp://thefabricfairy.com/patterns/printed-patterns.htmlhttp://www.spandexpro.com/?gclid=Cj0KEQjw2sO3BRD49-zdzfb8iLwBEiQAFZgZfLXe8uBDEy_GPaqDgouU8vhqsu06rjBG6QItEgG_la4aAuA38P8HAQhttp://www.moodfabrics.com/?gclid=Cj0KEQjw2sO3BRD49-zdzfb8iLwBEiQAFZgZfIyflR6yUPqUZcRpzEFJrz1gKljMpRgXe0RsDelEU7gaAms98P8HAQ

Citations